Womens Shorts

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +429.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £293K a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

+429.9%

Conversion, latest week

0.7%

Market size, estimated

£293Ka year

Peak month

July11.4× the quietest month

Top search term

womens shorts887K searches a year

Listings sell for £13.58 on average, from £3.07 to £44.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £13.58 that is £1K to £3K a year per listing.

Average price

£13.58under the $15 to $100 sweet spot

Price range

£3.07–£44.91

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

3.6%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #126 within Sport Specific Clothing. It carries 1,717 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

92%

Out of stock, average day

4.8%

Average rank

#126in Sport Specific Clothing

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,717per listing

Listings tracked

221

56 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

56

Successful launches

5Amazon's first-year sales bar

Average brand age

43 months