Is womens shorts profitable to sell on Amazon United Kingdom?

The niche generates £293K/yr across 221 tracked products. 5 of 56 products launched in the last 360 days are still selling. 90-day search growth is +429.9%. Flapen's verdict: Worth a look (69/100).

How competitive is the womens shorts niche?

89 brands and 118 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 28% of demand.

What do buyers complain about in womens shorts?

Top complaints mined from reviews: Size-Overall, Material Quality, Transparency. The return rate is 3.6%.

When does demand for womens shorts peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 11.4× the quietest.

What does it cost to enter the womens shorts niche?

Listings span £3.07–£44.91; the average listing price is £13.58 (sweet spot $15–$100). The average incumbent carries 1,717 reviews — the moat a new listing must climb.

womens shorts

Worth a look

Shows demand growing +429.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+429.9%

90-day search growth — must beat 0% to launch

Competition

Incredible12%

top-5 click share — an open shelf

Brand share

Incredible28%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£3.07–£44.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.58

avg listing price — sweet spot $15–$100

Market size

Good£293K

£293K/yr · 3.3M searches

Review moat

Okay1,717.33

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals Trending No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, womens shorts is a £293K/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 28% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 69/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

womens shorts market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: £272K–£340K; units × avg price
Conversion rate: 0.7%
Avg BSR: #126
Page quality: 0%
Prime: 92%
Sponsored: 93%
Out of stock: 4.8%
Avg brand age: 43 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

89 rising

Sellers

118

Top-5 brand share

28%

Top 20: 63%

Top-5 click share

12%

Top 20: 34%

Open market

68%

baleaf7%
comefohome6%
Amazon Essentials5%
SINOPHANT5%
VALANDY4%
JOYSPELS4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +429.9% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.4×

Open Trend

Top womens shorts search terms

womens shorts887K/yr +408.6%0.2% conv.
shorts for women uk458K/yr +418.2%0.3% conv.
ladies shorts369K/yr +541.5%0.2% conv.
cycling shorts women253K/yr +400.8%2.2% conv.
denim shorts for women229K/yr +440.8%0.2% conv.
shorts women139K/yr +283.6%0.2% conv.
halara shorts69K/yr +719.6%0.2% conv.
black shorts women114K/yr +320.9%0.9% conv.
womens denim shorts83K/yr +390.7%0.2% conv.
linen shorts women74K/yr +653.2%0.1% conv.

All search terms

Top womens shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SINOPHANT High Waisted Cycling Shorts Women - Tummy Control Buttery Soft Biker Yoga Running Gym Black Workout Athletic Shorts(L-XL 1 Black)

SINOPHANT£6.004.5★2,837 rev

comefohome Shorts Womens UK Summer Drawstring Cotton Elastic Waist Solid Color Casual Shorts with Pockets HS Dark Grey XXL

comefohome£13.304.3★375 rev

Amazon Essentials Womens Fleece Shorts with Pockets Black M

Amazon Essentials£9.064.3★3,720 rev

Jezonga Womens Running Shorts Casual Lounge High Waist Gym Athletic Sweat Jogging Sport Workout Hiking Fashion with PocketsGreyM

Jezonga£9.944.3★726 rev

DDOBB Cycling Shorts Women with Pockets High Waist Gym Shorts Tummy Control Tights Soft Strech Pants for Running Yoga(Black L-XL)

DDOBB£6.704.4★814 rev

Newest

by launch date

IWOLLENCE Womens Shorts with Pockets High Waisted Elasticated Waist with Drawstring Summer Lounge Ladies Loose Womens Comfy Shorts for Beach (Black M)

IWOLLENCE£10.2973 rev

3mo ago

GetGigt 3 Pack Womens Running Shorts with Zipper Pockets Elastic High Waisted Gym Short with Liner for Ladies Sports Workout Yoga (M Black Navy Light Grey)

GetGigt£20.24116 rev

6mo ago

AMIYOYO 3 Pack Cycling Shorts Women with Pockets High Waist Black Gym Shorts Stretchy Running Yoga Workout Leggings

AMIYOYO£13.9151 rev

7mo ago

SINOPHANT 2 Pack Cycling Shorts Women with Pockets High Waist Biker Yoga Running Gym Workout Buttery Soft Athletic Black LXL

SINOPHANT£9.95246 rev

10mo ago

JiaYouLC Womens 2 in 1 Running Shorts with One Side Pockets Double Layer Quick Drying Lightweight Activewear Shorts for Workout Sport Training Jogging Gym (UK Alpha M Regular Regular Black)

JiaYouLC£9.6869 rev

1y ago

What buyers say about womens shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“a very flattering fit”

Comfort-Overall18%

“Really comfortable”

Quality-Overall8%

“Brilliant quality”

Pockets/Compartments7%

“Decent size pocket”

Soft Feel6%

“Lovely soft material”

Value For Money6%

“Good value for money”

Material Quality4%

“The material compliments the comfortability of them”

Exercise/Sports Suitability4%

“Really comfortable for sports”

Stretchability/Expandability/Elasticity4%

“Great amount of stretch”

Color3%

“Perfect & colour”

What buyers complain about

Size-Overall17%

“much too big”

Material Quality4%

“Cheap crispy feeling material”

Transparency4%

“See through”

Quality-Overall3%

“A bit highly priced for the quality I feel”

Comfort-Overall3%

“are not very comfortable”

Advertised Vs Actual Product3%

“very deceiving”

Thickness2%

“not very deep”

Shape/Style2%

“not the style I wanted”

Value For Money2%

“I paid £12.99 which I thought was a bit steep”

Exercise/Sports Suitability2%

“any bigger I think would have fallen down whilst running”

Top return reasons

Size-Overall54%

Length8%

Material Quality7%

Waist Fit6%

Thigh Fit4%

Transparency3%