Womens Pyjamas
Womens Pyjamas shows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Flapen Score
Is Womens Pyjamas profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Womens Pyjamas is a £447K/yr Amazon United Kingdom market (5.5M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Womens Pyjamas: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.8% over the last 90 days and 0.6% of searches end in a purchase.
£447K
revenue / yr
Who owns the niche?
The top 5 brands hold 49% of demand, so 51% of the market is open.
51%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 132 products
Top Womens Pyjamas products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Litherday Womens Pyjamas Set Short Sleeve Pjs Cotton Printed Loungewear Soft 2 Pieces Top & Bottom Sleepwear Soft Nightwear Sleepwear Lightweight with Pocket
- Price
- £13.07
- Rating
- 4.5/5
- Reviews
- 957
- Age
- 2y ago
Litherday Womens Pyjamas Set Short Sleeve Cotton Summer Pjs for Women Nightwear Sleepwear Top and Heart Print Bottoms with Pockets
- Price
- £8.99
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 7mo ago
SWOMOG Womens Button Down Pyjama Sets Bride Pyjamas Sets Sleepwear Shorts Lounge Set M Black
- Price
- £11.10
- Rating
- 4.4/5
- Reviews
- 383
- Age
- 2y ago
Amazon Essentials x Sofia Grainge Womens Stretch Modal Long-Sleeve and Full-Length Bottom Pyjama Set Ivory L
- Price
- £10.31
- Rating
- 4.4/5
- Reviews
- 937
- Age
- 1y ago
Litherday Womens Pyjamas Set Short Sleeve Pjs Cotton Printed Loungewear Soft Nightwear Sleepwear Lightweight with Pockets(Pink M
- Price
- £10.61
- Rating
- 4.4/5
- Reviews
- 1,946
- Age
- 4y ago
Trending
90-day click momentumLitherday Womens Pyjamas Set Short Sleeve Cotton Summer Pjs for Women Nightwear Sleepwear Top and Heart Print Bottoms with Pockets
- Price
- £8.99
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 7mo ago
RONGTAI Pajama Set for Women 2-Piece White Leopard Lounge Pjs Shorts Matching Summer Beach Sleepwear Button Down Short Sleeve Top Elastic Waist Pants Loungewear Sets L
- Price
- £12.63
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 1y ago
Demegimi Womens Pyjama Set Soft Sleeveless Cami Tank Pjs Set with Drawstring Shorts Elegant V-Neck Summer Sleepwear Loungewear with Lace Trim Black
- Price
- £8.71
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 6mo ago
Amazon Essentials x Sofia Grainge Womens Stretch Modal Long-Sleeve and Full-Length Bottom Pyjama Set Ivory L
- Price
- £10.31
- Rating
- 4.4/5
- Reviews
- 937
- Age
- 1y ago
Bresdk Womens Pyjamas Sets Sleeveless Cotton Tank Top with Shorts Cami Sets Sleepwear Short Sleeves PJ Sets Summer Nightwear
- Price
- £11.59
- Rating
- 4.5/5
- Reviews
- 1,117
- Age
- 3y ago
Newest
by launch dateDemegimi Womens Pyjama Set Soft Sleeveless Cami Tank Pjs Set with Drawstring Shorts Elegant V-Neck Summer Sleepwear Loungewear with Lace Trim Black
- Price
- £8.71
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 6mo ago
Leversic Ladies Pjs Plaid Pyjama Set Short Sleeve V-Neck Plain Color Pajama Top With Tartan Shorts Peach Pink M
- Price
- £9.14
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 7mo ago
Litherday Womens Pyjamas Set Short Sleeve Cotton Summer Pjs for Women Nightwear Sleepwear Top and Heart Print Bottoms with Pockets
- Price
- £8.99
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 7mo ago
Demegimi Womens Pajamas Set Short Sleeve Cotton Checked Ladies Pjs Loungewear Crew Neck Top and Loose Fit Wide Leg Pants Soft Sleepwear with Pockets Pink
- Price
- £10.27
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 11mo ago
Bresdk Womens Pyjamas Cotton Short Sleeve Lounge Set Soft Pjs for Women with Pockets Nightwear Sleepwear for Ladies
- Price
- £12.89
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
Brands
37 falling
Sellers
54
Top-5 brand share
49%
Top 20: 89%
Top-5 click share
18%
Top 20: 44%
Open market
45%
- Litherday18%
- Famulily11%
- SWOMOG7%
- Bresdk6%
- RONGTAI6%
- Amazon Essentials6%
Womens Pyjamas demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Top Womens Pyjamas search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pyjamas for women836K/yr
- ladies pyjamas836K/yr
- womens pyjamas957K/yr
- pjs for women sets496K/yr
- lounge wear sets for women uk417K/yr
- pjs254K/yr
- pyjamas261K/yr
- womens pjs224K/yr
- short pyjamas for women65K/yr
- womens pyjamas set309K/yr
What reviews say buyers love and hate about Womens Pyjamas
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“comfortable to wear”
“Fit perfect”
“Comfy and soft”
“the quality of construction are good”
“Soft material”
What buyers complain about
53% of reviews“too big”
“Its really cheap material though”
“In all honesty these are cheap for the set”
“The red set have slightly faded after many washes”
“they arrived with half the seam on the leg not sewn”
Womens Pyjamas return rate & reasons
Why buyers send it back, as a share of all return requests.
2.7%
Return rate
68%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Womens Pyjamas questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
