Womens Pyjamas

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £447K a year.

Searches, last 12 months

5.5M

Growth, 90 days vs prior 90

-20.8%

Conversion, latest week

0.6%

Market size, estimated

£447Ka year

Peak month

December5.4× the quietest month

Top search term

pyjamas for women836K searches a year

Listings sell for £12.64 on average, from £6.23 to £21.71. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £12.64 that is £1K to £3K a year per listing.

Average price

£12.64under the $15 to $100 sweet spot

Price range

£6.23–£21.71

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

2.7%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #136 within Nightwear, Lingerie & Underwear. It carries 734 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

99%

Out of stock, average day

14.2%

Average rank

#136in Nightwear, Lingerie & Underwear

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

734per listing

Listings tracked

132

45 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

45

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months