Is womens pyjamas profitable to sell on Amazon United Kingdom?

The niche generates £447K/yr across 132 tracked products. 0 of 45 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the womens pyjamas niche?

37 brands and 54 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in womens pyjamas?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 2.7%.

When does demand for womens pyjamas peak?

Demand peaks in Nov–Dec; the busiest month runs 5.4× the quietest.

What does it cost to enter the womens pyjamas niche?

Listings span £6.23–£21.71; the average listing price is £12.64 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.

womens pyjamas

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.6%) keeps it on the watch list.

Competition

Incredible18%

top-5 click share — an open shelf

Brand share

Great49%

top-5 brand share — no brand owns this niche

Review moat

Good734.46

avg incumbent reviews — the moat a new listing must climb

Market size

Good£447K

£447K/yr · 5.5M searches

Returns

Good2.7%

return rate — above 5% kills the launch gate

Avg price

Good£12.64

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£6.23–£21.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-20.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, womens pyjamas is a £447K/yr Amazon United Kingdom market (5.5M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

womens pyjamas market data

Units sold / yr: 30K–40K; avg 100–250/product
Revenue / yr: £379K–£506K; units × avg price
Conversion rate: 0.6%
Avg BSR: #136
Page quality: 0%
Prime: 99%
Sponsored: 89%
Out of stock: 14.2%
Avg brand age: 38 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

Top-5 brand share

49%

Top 20: 89%

Top-5 click share

18%

Top 20: 44%

Open market

45%

Litherday18%
Famulily11%
SWOMOG7%
Bresdk6%
RONGTAI6%
Amazon Essentials6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Open Trend

Top womens pyjamas search terms

pyjamas for women836K/yr -20.5%0.2% conv.
ladies pyjamas836K/yr -36.3%0.2% conv.
womens pyjamas957K/yr -51.8%0.2% conv.
pjs for women sets496K/yr -20.2%0.3% conv.
lounge wear sets for women uk417K/yr -44.8%0.1% conv.
pjs254K/yr -16.6%0.1% conv.
pyjamas261K/yr -17.2%0.1% conv.
womens pjs224K/yr -14.9%0.2% conv.
short pyjamas for women65K/yr +234.3%0.3% conv.
womens pyjamas set309K/yr -38.6%0.2% conv.

All search terms

Top womens pyjamas products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Litherday Womens Pyjamas Set Short Sleeve Pjs Cotton Printed Loungewear Soft 2 Pieces Top & Bottom Sleepwear Soft Nightwear Sleepwear Lightweight with Pocket

Litherday£13.074.5★957 rev

Litherday Womens Pyjamas Set Short Sleeve Cotton Summer Pjs for Women Nightwear Sleepwear Top and Heart Print Bottoms with Pockets

Litherday£8.994.6★144 rev

SWOMOG Womens Button Down Pyjama Sets Bride Pyjamas Sets Sleepwear Shorts Lounge Set M Black

SWOMOG£11.104.4★383 rev

Amazon Essentials x Sofia Grainge Womens Stretch Modal Long-Sleeve and Full-Length Bottom Pyjama Set Ivory L

Amazon Essentials£10.314.4★937 rev

Litherday Womens Pyjamas Set Short Sleeve Pjs Cotton Printed Loungewear Soft Nightwear Sleepwear Lightweight with Pockets(Pink M

Litherday£10.614.4★1,946 rev

Newest

by launch date

Demegimi Womens Pyjama Set Soft Sleeveless Cami Tank Pjs Set with Drawstring Shorts Elegant V-Neck Summer Sleepwear Loungewear with Lace Trim Black

Demegimi£8.7166 rev

6mo ago

Leversic Ladies Pjs Plaid Pyjama Set Short Sleeve V-Neck Plain Color Pajama Top With Tartan Shorts Peach Pink M

Leversic£9.14132 rev

7mo ago

Litherday Womens Pyjamas Set Short Sleeve Cotton Summer Pjs for Women Nightwear Sleepwear Top and Heart Print Bottoms with Pockets

Litherday£8.99144 rev

7mo ago

Demegimi Womens Pajamas Set Short Sleeve Cotton Checked Ladies Pjs Loungewear Crew Neck Top and Loose Fit Wide Leg Pants Soft Sleepwear with Pockets Pink

Demegimi£10.2759 rev

11mo ago

Bresdk Womens Pyjamas Cotton Short Sleeve Lounge Set Soft Pjs for Women with Pockets Nightwear Sleepwear for Ladies

Bresdk£12.89201 rev

11mo ago

What buyers say about womens pyjamas

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall20%

“comfortable to wear”

Size-Overall15%

“Fit perfect”

Soft Feel11%

“Comfy and soft”

Quality-Overall10%

“the quality of construction are good”

Material Quality6%

“Soft material”

Value For Money6%

“Excellent value”

Color4%

“beautiful colour”

Warmth3%

“warm”

Pockets/Compartments2%

“Theyve also got pockets”

Washability2%

“it still looks great after washing”

What buyers complain about

Size-Overall26%

“too big”

Material Quality9%

“Its really cheap material though”

Quality-Overall4%

“In all honesty these are cheap for the set”

Machine Wash Suitability3%

“The red set have slightly faded after many washes”

Stitch/Finish/Polish3%

“they arrived with half the seam on the leg not sewn”

Warmth3%

“it wont keep you warm”

Transparency2%

“the its also quite see through”

Thickness2%

“Its so thin its see through”

Neck Fit1%

“the top is too high on my neck”

Shrinkage Resistance1%

“shrink in wash”

Top return reasons

Size-Overall51%

Material Quality12%

Length6%

Quality-Overall5%

Color5%

Transparency3%

Waist Fit3%

Thin3%

Advertised Vs Actual Product2%

Shape/Style2%

Common questions

Is womens pyjamas profitable to sell on Amazon United Kingdom?: The niche generates £447K/yr across 132 tracked products. 0 of 45 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the womens pyjamas niche?: 37 brands and 54 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in womens pyjamas?: Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 2.7%.
When does demand for womens pyjamas peak?: Demand peaks in Nov–Dec; the busiest month runs 5.4× the quietest.
What does it cost to enter the womens pyjamas niche?: Listings span £6.23–£21.71; the average listing price is £12.64 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.