Womens Pyjamas
MaybeThe top 5 products take only 18% of clicks. But buyers convert on only 0.6% of searches, so Womens Pyjamas is a Maybe.
- Flapen Score
- 54 / 100Top 27% of 2,461 Fashion niches · +6 vs the category median of 4854
- Market size
- £447K/yr5.5M searches / yr
- 90-day growth
- -20.8%search demand this quarter
- Competition
- 18%top-5 click share · 37 brands · 54 sellers
Flapen Score
Womens Pyjamas against its category
The dotted line is the Fashion average. Past it, Womens Pyjamas is stronger. Inside it, weaker.
Market
The Womens Pyjamas market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Womens Pyjamas 5.5M times last year and spent an estimated £447K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £447K a year.
- Searches, last 12 months
- 5.5M
- Growth, 90 days vs prior 90
- -20.8%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £447Ka year
- Peak month
- December5.4× the quietest month
- Top search term
- pyjamas for women836K searches a year
02 · Price
A sale here is worth £12.64.
Listings sell for £12.64 on average, from £6.23 to £21.71. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £12.64 that is £1K to £3K a year per listing.
- Average price
- £12.64under the $15 to $100 sweet spot
- Price range
- £6.23–£21.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #136 within Nightwear, Lingerie & Underwear. It carries 734 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 99%
- Out of stock, average day
- 14.2%
- Average rank
- #136in Nightwear, Lingerie & Underwear
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 734per listing
- Listings tracked
- 132
04 · Newcomers
Amazon counts 0 of last year's 45 launches as successful.
45 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 45
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Womens Pyjamas products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Litherday Womens Pyjamas Set Short Sleeve Pjs Cotton Printed Loungewear Soft 2 Pieces Top & Bottom Sleepwear Soft Nightwear Sleepwear Lightweight with Pocket
- Price
- £13.07
- Rating
- 4.5/5
- Reviews
- 957
- Age
- 2y ago
Litherday Womens Pyjamas Set Short Sleeve Cotton Summer Pjs for Women Nightwear Sleepwear Top and Heart Print Bottoms with Pockets
- Price
- £8.99
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 7mo ago
SWOMOG Womens Button Down Pyjama Sets Bride Pyjamas Sets Sleepwear Shorts Lounge Set M Black
- Price
- £11.10
- Rating
- 4.4/5
- Reviews
- 383
- Age
- 2y ago
Amazon Essentials x Sofia Grainge Womens Stretch Modal Long-Sleeve and Full-Length Bottom Pyjama Set Ivory L
- Price
- £10.31
- Rating
- 4.4/5
- Reviews
- 937
- Age
- 1y ago
Litherday Womens Pyjamas Set Short Sleeve Pjs Cotton Printed Loungewear Soft Nightwear Sleepwear Lightweight with Pockets(Pink M
- Price
- £10.61
- Rating
- 4.4/5
- Reviews
- 1,946
- Age
- 4y ago
Trending
90-day click momentumLitherday Womens Pyjamas Set Short Sleeve Cotton Summer Pjs for Women Nightwear Sleepwear Top and Heart Print Bottoms with Pockets
- Price
- £8.99
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 7mo ago
RONGTAI Pajama Set for Women 2-Piece White Leopard Lounge Pjs Shorts Matching Summer Beach Sleepwear Button Down Short Sleeve Top Elastic Waist Pants Loungewear Sets L
- Price
- £12.63
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 1y ago
Demegimi Womens Pyjama Set Soft Sleeveless Cami Tank Pjs Set with Drawstring Shorts Elegant V-Neck Summer Sleepwear Loungewear with Lace Trim Black
- Price
- £8.71
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 6mo ago
Amazon Essentials x Sofia Grainge Womens Stretch Modal Long-Sleeve and Full-Length Bottom Pyjama Set Ivory L
- Price
- £10.31
- Rating
- 4.4/5
- Reviews
- 937
- Age
- 1y ago
Bresdk Womens Pyjamas Sets Sleeveless Cotton Tank Top with Shorts Cami Sets Sleepwear Short Sleeves PJ Sets Summer Nightwear
- Price
- £11.59
- Rating
- 4.5/5
- Reviews
- 1,117
- Age
- 3y ago
Newest
by launch dateDemegimi Womens Pyjama Set Soft Sleeveless Cami Tank Pjs Set with Drawstring Shorts Elegant V-Neck Summer Sleepwear Loungewear with Lace Trim Black
- Price
- £8.71
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 6mo ago
Leversic Ladies Pjs Plaid Pyjama Set Short Sleeve V-Neck Plain Color Pajama Top With Tartan Shorts Peach Pink M
- Price
- £9.14
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 7mo ago
Litherday Womens Pyjamas Set Short Sleeve Cotton Summer Pjs for Women Nightwear Sleepwear Top and Heart Print Bottoms with Pockets
- Price
- £8.99
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 7mo ago
Demegimi Womens Pajamas Set Short Sleeve Cotton Checked Ladies Pjs Loungewear Crew Neck Top and Loose Fit Wide Leg Pants Soft Sleepwear with Pockets Pink
- Price
- £10.27
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 11mo ago
Bresdk Womens Pyjamas Cotton Short Sleeve Lounge Set Soft Pjs for Women with Pockets Nightwear Sleepwear for Ladies
- Price
- £12.89
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
37 falling
Sellers
54
Top-5 brand share
49%
Top 20: 89%
Top-5 click share
18%
Top 20: 44%
Open market
45%
- Litherday18%
- Famulily11%
- SWOMOG7%
- Bresdk6%
- RONGTAI6%
- Amazon Essentials6%
Demand
Womens Pyjamas search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Womens Pyjamas search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pyjamas for women836K/yr
- ladies pyjamas836K/yr
- womens pyjamas957K/yr
- pjs for women sets496K/yr
- lounge wear sets for women uk417K/yr
- pjs254K/yr
- pyjamas261K/yr
- womens pjs224K/yr
- short pyjamas for women65K/yr
- womens pyjamas set309K/yr
Reviews and returns
What reviews say buyers love and hate about Womens Pyjamas
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
too big
Small for size
the pants were far too big
Its really cheap material though
Feels like polyester
the material feels like polyester material
In all honesty these are cheap for the set
Very bad quality also too oversized
Poor quality
The red set have slightly faded after many washes
Not washing well
shrink in wash
they arrived with half the seam on the leg not sewn
Love
comfortable to wear
Very comfortable
Light weight comfortable
Fit perfect
not too tight or too loose
Perfect fit. order normal size
Comfy and soft
Lovely soft material
soft to the touch
the quality of construction are good
Pyjamas good quality
Amazing quality
Soft material
Super comfy material
Good material
Return
2.7% Return rate 68% Fixable by listing
too big
Small for size
the pants were far too big
Its really cheap material though
Feels like polyester
the material feels like polyester material
In all honesty these are cheap for the set
Very bad quality also too oversized
Poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Womens Pyjamas questions
Answered from the same tracked data.