womens pyjama bottoms
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Good737.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£7.46–£30.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.06avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Market size
Bad£21K£21K/yr · 382K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, womens pyjama bottoms is a £21K/yr Amazon United Kingdom market (382K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
womens pyjama bottoms market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £26K–£33K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 87%
- Out of stock
- 12.8%
- Avg brand age
- 36 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
43
Top-5 brand share
51%
Top 20: 93%
Top-5 click share
21%
Top 20: 44%
Open market
43%
- Ymmchy12%
- Ekouaer12%
- Vislivin10%
- Famulily10%
- Knuffnee7%
- U2SKIIN7%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -21.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Top womens pyjama bottoms search terms
- pyjama bottoms womens65K/yr
- womens pyjama bottoms65K/yr
- lounge pants women34K/yr
- ladies pyjama bottoms29K/yr
- pj bottoms women38K/yr
- womens lounge pants24K/yr
- pyjamas bottoms for women13K/yr
- womens pj bottoms15K/yr
- pajama bottoms for women15K/yr
- lounge trousers women11K/yr
Top womens pyjama bottoms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
U2SKIIN 2 Pack Pajama Pants for Women Soft 100% Cotton Comfortable Womens Lounge Lightweight Sleep Pj Bottoms (Black+Dark Grey Mel. M)
U2SKIIN£12.864.1★3,103 rev
INSIGNIA Ladies Pyjamas Lounge Pants Check (2 PACK) (New Pink & Lilac M)
INSIGNIA£13.204.2★409 rev
Ekouaer 2 Pack Womens Pyjama Bottoms Checked Lounge Pants with Pockets Ultra Soft Pajama Pants
Ekouaer£15.084.2★542 rev
Vislivin Casual Womens Pants Soft Lounge Pants Sleep Pajama Bottoms with Pocket Black/Gray-1 M
Vislivin£13.154.4★725 rev
Ymmchy Womens Pajama Bottoms Lounge Pants Printed Plaid Pyjamas Checkered Pants Sleep Trousers with Pockets 2-Pack Dots/Red Plaid S
Ymmchy£8.584.2★99 rev
Newest
by launch date
Kitty Pj Bottoms Pyjamas Kitty Pjs Trousers L Womens Pj Bottoms Flannel KT Pyjamas Cartoon Anime Pjs Pants Sleep Trousers Cute Anime Pyjamas Pants Flannel Sleepwear
Driflo£11.8862 rev
Rapbin Womens Casual Plain Wide Leg Pajama Lounge Pants Pyjamas Bottoms Gingham Cotton Trousers with Pockets Red
Rapbin£12.97295 rev
Ekouaer Womens Pyjama Pants Soft Sleeping Lounge Pants Long Wide Leg Pajama Bottoms Drawstring Pj Bottoms Grey S
Ekouaer£9.70234 rev
Ekouaer Womens Pyjama Bottoms Black Pajama Bottoms Wide Leg Pj Bottoms Drawstring Sleep Pants Soft Lounge Pants Black M
Ekouaer£9.43234 rev
Ekouaer Womens Pyjama Pants Soft Sleeping Lounge Pants Long Wide Leg Pajama Bottoms Drawstring Pj Bottoms Grey XL
Ekouaer£8.71234 rev
Trending
90-day click momentumKitty Pj Bottoms Pyjamas Kitty Pjs Trousers L Womens Pj Bottoms Flannel KT Pyjamas Cartoon Anime Pjs Pants Sleep Trousers Cute Anime Pyjamas Pants Flannel Sleepwear
Driflo£11.884.2★
Liang Rou Womens Crew Neck Top & Bottom Ultra Thin Thermal Underwear Set Off-White Medium
Liang Rou£16.474.2★
Ymmchy Womens Pajama Pants Soft Pyjama Bottoms Lounge Trousers Sleep Pants with Pockets 2-Pack Black/Gray S
Ymmchy£11.974.4★
SAMGU Ladies Pyjama Bottoms Womens Cotton Pyjamas Pants Comfortable Lounge Pants Pj Bottoms Trousers
SAMGU£10.624.4★
Ymmchy Womens Pajama Bottoms Lounge Pants Printed Plaid Pyjamas Checkered Pants Sleep Trousers with Pockets 2-Pack Dots/Red Plaid S
Ymmchy£8.584.2★
What buyers say about womens pyjama bottoms
What buyers praise and complain about, mined from review topics.What buyers love
“So comfortable”
“Fits well”
“Decent quality items for the set price”
“Lovely and soft”
“Good Value”
“I do wash it on delicate 30 degrees thought to ensure the colour stays well”
“The material is lovely”
“The pockets are a good size and actually useful, which is always a win”
“so ideal for round the house or in bed as they keep you warmer than wearing nothing”
“Perfect personalised gift”
What buyers complain about
“Too short”
“The material feels a bit cheap and shiny and I dont think it will fair well after a few washes”
“cheap”
“They are much thinner”
“NOT 100% cotton. claims to be 100% cotton”
“Pilled very quickly after 3 or 4 wears”
“I would order again, however, I need to return this order as I expect the item to be new”
“thin material”
“has holes in it”
“Bit long, I got round this by turning the waist over and over”
Top return reasons
Common questions
- Is womens pyjama bottoms profitable to sell on Amazon United Kingdom?
- The niche generates £21K/yr across 118 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the womens pyjama bottoms niche?
- 34 brands and 43 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in womens pyjama bottoms?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 3.5%.
- When does demand for womens pyjama bottoms peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the womens pyjama bottoms niche?
- Listings span £7.46–£30.54; the average listing price is £13.06 (sweet spot $15–$100). The average incumbent carries 738 reviews — the moat a new listing must climb.