Womens Pyjama Bottoms

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months

382K

Growth, 90 days vs prior 90

-21.3%

Conversion, latest week

0.4%

Market size, estimated

£21Ka year

Peak month

December3.0× the quietest month

Top search term

pyjama bottoms womens65K searches a year

Listings sell for £13.06 on average, from £7.46 to £30.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.06 that is £0 to £1K a year per listing.

Average price

£13.06under the $15 to $100 sweet spot

Price range

£7.46–£30.54

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

3.5%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #44 within Nightwear, Lingerie & Underwear. It carries 738 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

97%

Out of stock, average day

12.8%

Average rank

#44in Nightwear, Lingerie & Underwear

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

738per listing

Listings tracked

118

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months