Womens Pyjama Bottoms
FailShoppers spend only $21K a year here, so Womens Pyjama Bottoms is a Fail.
- Flapen Score
- 47 / 100Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 4847
- Market size
- £21K/yr382K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 21%top-5 click share · 34 brands · 43 sellers
Flapen Score
Womens Pyjama Bottoms against its category
The dotted line is the Fashion average. Past it, Womens Pyjama Bottoms is stronger. Inside it, weaker.
Market
The Womens Pyjama Bottoms market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Womens Pyjama Bottoms 382K times last year and spent an estimated £21K. The top 5 brands take 51% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.
- Searches, last 12 months
- 382K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £21Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- pyjama bottoms womens65K searches a year
02 · Price
A sale here is worth £13.06.
Listings sell for £13.06 on average, from £7.46 to £30.54. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.06 that is £0 to £1K a year per listing.
- Average price
- £13.06under the $15 to $100 sweet spot
- Price range
- £7.46–£30.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #44 within Nightwear, Lingerie & Underwear. It carries 738 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 97%
- Out of stock, average day
- 12.8%
- Average rank
- #44in Nightwear, Lingerie & Underwear
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 738per listing
- Listings tracked
- 118
04 · Newcomers
Amazon counts 0 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Womens Pyjama Bottoms products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
U2SKIIN 2 Pack Pajama Pants for Women Soft 100% Cotton Comfortable Womens Lounge Lightweight Sleep Pj Bottoms (Black+Dark Grey Mel. M)
- Price
- £12.86
- Rating
- 4.1/5
- Reviews
- 3,103
- Age
- 6y ago
INSIGNIA Ladies Pyjamas Lounge Pants Check (2 PACK) (New Pink & Lilac M)
- Price
- £13.20
- Rating
- 4.2/5
- Reviews
- 409
- Age
- 1y ago
Ekouaer 2 Pack Womens Pyjama Bottoms Checked Lounge Pants with Pockets Ultra Soft Pajama Pants
- Price
- £15.08
- Rating
- 4.2/5
- Reviews
- 542
- Age
- 2y ago
Vislivin Casual Womens Pants Soft Lounge Pants Sleep Pajama Bottoms with Pocket Black/Gray-1 M
- Price
- £13.15
- Rating
- 4.4/5
- Reviews
- 725
- Age
- 4y ago
Ymmchy Womens Pajama Bottoms Lounge Pants Printed Plaid Pyjamas Checkered Pants Sleep Trousers with Pockets 2-Pack Dots/Red Plaid S
- Price
- £8.58
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 2y ago
Trending
90-day click momentum
Kitty Pj Bottoms Pyjamas Kitty Pjs Trousers L Womens Pj Bottoms Flannel KT Pyjamas Cartoon Anime Pjs Pants Sleep Trousers Cute Anime Pyjamas Pants Flannel Sleepwear
- Price
- £11.88
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 2mo ago
Liang Rou Womens Crew Neck Top & Bottom Ultra Thin Thermal Underwear Set Off-White Medium
- Price
- £16.47
- Rating
- 4.2/5
- Reviews
- 2,917
- Age
- 10y ago
Ymmchy Womens Pajama Pants Soft Pyjama Bottoms Lounge Trousers Sleep Pants with Pockets 2-Pack Black/Gray S
- Price
- £11.97
- Rating
- 4.4/5
- Reviews
- 241
- Age
- 2y ago
SAMGU Ladies Pyjama Bottoms Womens Cotton Pyjamas Pants Comfortable Lounge Pants Pj Bottoms Trousers
- Price
- £10.62
- Rating
- 4.4/5
- Reviews
- 203
- Age
- 2y ago
Ymmchy Womens Pajama Bottoms Lounge Pants Printed Plaid Pyjamas Checkered Pants Sleep Trousers with Pockets 2-Pack Dots/Red Plaid S
- Price
- £8.58
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 2y ago
Newest
by launch dateKitty Pj Bottoms Pyjamas Kitty Pjs Trousers L Womens Pj Bottoms Flannel KT Pyjamas Cartoon Anime Pjs Pants Sleep Trousers Cute Anime Pyjamas Pants Flannel Sleepwear
- Price
- £11.88
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 2mo ago
Rapbin Womens Casual Plain Wide Leg Pajama Lounge Pants Pyjamas Bottoms Gingham Cotton Trousers with Pockets Red
- Price
- £12.97
- Rating
- 4.3/5
- Reviews
- 295
- Age
- 1y ago
Ekouaer Womens Pyjama Pants Soft Sleeping Lounge Pants Long Wide Leg Pajama Bottoms Drawstring Pj Bottoms Grey S
- Price
- £9.70
- Rating
- 4.2/5
- Reviews
- 234
- Age
- 1y ago
Ekouaer Womens Pyjama Bottoms Black Pajama Bottoms Wide Leg Pj Bottoms Drawstring Sleep Pants Soft Lounge Pants Black M
- Price
- £9.43
- Rating
- 4.2/5
- Reviews
- 234
- Age
- 1y ago
Ekouaer Womens Pyjama Pants Soft Sleeping Lounge Pants Long Wide Leg Pajama Bottoms Drawstring Pj Bottoms Grey XL
- Price
- £8.71
- Rating
- 4.2/5
- Reviews
- 234
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
34 rising
Sellers
43
Top-5 brand share
51%
Top 20: 93%
Top-5 click share
21%
Top 20: 44%
Open market
43%
- Ymmchy12%
- Ekouaer12%
- Vislivin10%
- Famulily10%
- Knuffnee7%
- U2SKIIN7%
Demand
Womens Pyjama Bottoms search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Womens Pyjama Bottoms search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pyjama bottoms womens65K/yr
- womens pyjama bottoms65K/yr
- lounge pants women34K/yr
- ladies pyjama bottoms29K/yr
- pj bottoms women38K/yr
- womens lounge pants24K/yr
- pyjamas bottoms for women13K/yr
- womens pj bottoms15K/yr
- pajama bottoms for women15K/yr
- lounge trousers women11K/yr
Reviews and returns
What reviews say buyers love and hate about Womens Pyjama Bottoms
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too short
didn't fit
a bit short
The material feels a bit cheap and shiny and I dont think it will fair well after a few washes
Disappointed as the material is nice and soft
Not the best material
cheap
Look a little cheapish
Low quality
They are much thinner
They are a very thin material
These are thin
NOT 100% cotton. claims to be 100% cotton
Not as advertised
Not as described or photos
Love
So comfortable
Super comfy pyjamas
comfortable to wear
Fits well
Sent as a present fits well
The fit is true
Decent quality items for the set price
Excellent product
Reasonably well made
Lovely and soft
Lovely soft fabric so very comfortable
The fabric feels gorgeously soft
Good Value
Amazing value
Great value for money
Return
3.5% Return rate 64% Fixable by listing
Too short
didn't fit
a bit short
The material feels a bit cheap and shiny and I dont think it will fair well after a few washes
Disappointed as the material is nice and soft
Not the best material
Bit long, I got round this by turning the waist over and over
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Womens Pyjama Bottoms questions
Answered from the same tracked data.