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Womens Oversized Hoodie

Maybe

The top 5 products take only 19% of clicks. But demand is soft, at -45.9% this quarter, so Womens Oversized Hoodie is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£14K/yr105K searches / yr
90-day growth
-45.9%search demand this quarter
Competition
19%top-5 click share · 48 brands · 57 sellers

Flapen Score

Womens Oversized Hoodie against its category

The dotted line is the Fashion average. Past it, Womens Oversized Hoodie is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Oversized Hoodie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Womens Oversized Hoodie 105K times last year and spent an estimated £14K. The top 5 brands take 41% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-45.9%
Conversion, latest week
0.8%
Market size, estimated
£14Ka year
Peak month
December10.3× the quietest month
Top search term
oversized hoodies for women uk14K searches a year

02 · Price

A sale here is worth £16.61.

Listings sell for £16.61 on average, from £5.81 to £38.08. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £16.61 that is £0 to £2K a year per listing.

Average price
£16.61inside the $15 to $100 sweet spot
Price range
£5.81–£38.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #128 within Jumpers, Cardigans & Sweatshirts. It carries 1,352 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
82%
Out of stock, average day
25.4%
Average rank
#128in Jumpers, Cardigans & Sweatshirts
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,352per listing
Listings tracked
123

04 · Newcomers

Amazon counts 0 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Womens Oversized Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£290£580£870£1K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 rising

Sellers

57

Top-5 brand share

41%

Top 20: 85%

Top-5 click share

19%

Top 20: 46%

Open market

54%

  • Amazon Essentials16%
  • trekki7%
  • Lang Horn6%
  • Famulily6%
  • Re Tech UK6%
  • Bedsure5%

Demand

Womens Oversized Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.3×

Search terms

Top Womens Oversized Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oversized hoodies for women uk14K/yr
  • womens oversized hoodie29K/yr
  • snuggle10K/yr
  • fluffy hoodie15K/yr
  • fluffy hoodies women9K/yr
  • long hoodie blanket5K/yr
  • oudie4K/yr
  • long oodie7K/yr
  • snuggles3K/yr
  • hoodies for women uk oversized5K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Oversized Hoodie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.02

Very big

much too short

Smaller than expected

Quality-Overall13%−0.08

Not well made

Cheaply made

Awful quality

Material Quality8%−0.08

Just a little disappointed that its a different material to the one I bought my husband

material not strong

Material too fine

Stitch/Finish/Polish5%−0.05

Holes in the seams upon arrival

This item split at the seam within 2 days of receipt

coming apart at the seams after very little wear

Thickness3%

Thin

The fabric is not that thick

Not as thick as the ones I bought from the high street

Love

Warmth25%+1.86

Keeps me warm

Comfortable warm cozy

Nice and warm

Comfort-Overall11%+0.84

Very comfortable

comfortable to just relaxe around the house in

Extremely easy to wear, very comfortable, and wonderfully warm

Quality-Overall10%−0.08

It is well made

Resonable quality at a good price

Brilliant quality

Size-Overall9%−0.02

its perfect one size fits all

Fit well

Nice and big and snuggly

Soft Feel9%

Soft mat

The material is soft

Lovely and soft

Return

1.4% Return rate 67% Fixable by listing

Size-Overall44%▅▆▆█▆▆

Very big

much too short

Smaller than expected

Color6%▅▂▅▄█▂
Material Quality6%▅█▆▅▅▄

Just a little disappointed that its a different material to the one I bought my husband

material not strong

Material too fine

Quality-Overall5%▇▄▂▁▁█

Not well made

Cheaply made

Awful quality

Thin4%▃▅▅█▂▁

FAQ

Common Womens Oversized Hoodie questions

Answered from the same tracked data.