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Womens Loafers & Moccasins

Maybe

The top 5 products take only 10% of clicks. But buyers convert on only 0.4% of searches, so Womens Loafers & Moccasins is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£62K/yr678K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
10%top-5 click share · 82 brands · 167 sellers

Flapen Score

Womens Loafers & Moccasins against its category

The dotted line is the Fashion average. Past it, Womens Loafers & Moccasins is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Loafers & Moccasins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Womens Loafers & Moccasins 678K times last year and spent an estimated £62K. The top 5 brands take 48% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 678K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
678K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
0.4%
Market size, estimated
£62Ka year
Peak month
August1.6× the quietest month
Top search term
loafers shoes for women179K searches a year

02 · Price

A sale here is worth £20.22.

Listings sell for £20.22 on average, from £4.71 to £52.47. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £20.22 that is £0 to £2K a year per listing.

Average price
£20.22inside the $15 to $100 sweet spot
Price range
£4.71–£52.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #177 within Shoes. It carries 3,067 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
74%
Out of stock, average day
2.7%
Average rank
#177in Shoes
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,067per listing
Listings tracked
247

04 · Newcomers

2 of last year's 45 launches cleared the first-year sales bar.

45 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
45
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Womens Loafers & Moccasins products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 10% of clicks, no more. An open shelf where new products get seen.

£0£617£1K£2K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

82 falling

Sellers

167

Est. top-5 brand share

48%

Top 20: 75%

Est. top-5 click share

10%

Top 20: 27%

Open market

50%

  • Lilley21%
  • DREAM PAIRS10%
  • Skechers6%
  • Rocket Dog6%
  • Red Fish4%
  • SOFT-LITES.3%

Demand

Womens Loafers & Moccasins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Womens Loafers & Moccasins search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • loafers shoes for women179K/yr
  • canvas shoes women82K/yr
  • work shoes women76K/yr
  • womens loafers & moccasins44K/yr
  • womens work shoes43K/yr
  • ladies wide fit shoes45K/yr
  • black work shoes women34K/yr
  • office shoes women30K/yr
  • womens wide fit shoes27K/yr
  • black womens shoes20K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Loafers & Moccasins

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Comfort-Overall”
30%of negative reviews mention “Size-Overall”
4.4%of orders come back
“Way too wide”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Womens Loafers & Moccasins questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data