Womens Loafers & Moccasins
MaybeThe top 5 products take only 10% of clicks. But buyers convert on only 0.4% of searches, so Womens Loafers & Moccasins is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 2,461 Fashion niches · +5 vs the category median of 4853
- Market size
- £62K/yr678K searches / yr
- 90-day growth
- +8.1%search demand this quarter
- Competition
- 10%top-5 click share · 82 brands · 167 sellers
Flapen Score
Womens Loafers & Moccasins against its category
The dotted line is the Fashion average. Past it, Womens Loafers & Moccasins is stronger. Inside it, weaker.
Market
The Womens Loafers & Moccasins market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Womens Loafers & Moccasins 678K times last year and spent an estimated £62K. The top 5 brands take 48% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 678K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 678K
- Growth, 90 days vs prior 90
- +8.1%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £62Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- loafers shoes for women179K searches a year
02 · Price
A sale here is worth £20.22.
Listings sell for £20.22 on average, from £4.71 to £52.47. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £20.22 that is £0 to £2K a year per listing.
- Average price
- £20.22inside the $15 to $100 sweet spot
- Price range
- £4.71–£52.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 4.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #177 within Shoes. It carries 3,067 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 74%
- Out of stock, average day
- 2.7%
- Average rank
- #177in Shoes
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,067per listing
- Listings tracked
- 247
04 · Newcomers
Amazon counts 2 of last year's 45 launches as successful.
45 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 45
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Womens Loafers & Moccasins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lilley Annie Womens Black Patent Loafer - Size 6 UK - Black
- Price
- £12.14
- Rating
- 4.2/5
- Reviews
- 315
- Age
- 9y ago

Lilley Annie Womens Black Patent Loafer - Size 7 UK - Black
- Price
- £12.16
- Rating
- 4.2/5
- Reviews
- 315
- Age
- 9y ago

Lilley Womens Black Patent Bow Loafer Shoe - Size 5 UK - Black
- Price
- £12.20
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 10y ago

Red Fish Meru Womens Navy Canvas Shoe - Size 6 UK - Blue
- Price
- £6.11
- Rating
- 3.8/5
- Reviews
- 83
- Age
- 2y ago

Softlites Womens Black Slip On Wedge Casual Shoes - Size 5 UK - Black
- Price
- £10.65
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 11mo ago
Trending
90-day click momentum
Lilley Womens Navy Daisy Print Slip On Canvas Shoe - Size 6 UK - Blue
- Price
- £6.51
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 4mo ago

Lilley Womens Grey Slip On Canvas Shoe - Size 6 UK - Grey
- Price
- £6.59
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 4mo ago

Rocket Dog Cheery Womens White Lace Up Canvas Shoe - Size 6 UK - White
- Price
- £19.75
- Rating
- 4.4/5
- Reviews
- 1,268
- Age
- 3y ago

Lilley Womens White Floral Slip On Canvas Shoe - Size 5 UK - White
- Price
- £6.54
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 7y ago

ROCKET DOG Womens Cheeryful Sneaker Blue 7 UK
- Price
- £16.83
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 1y ago
Newest
by launch date
Lilley Womens Navy Daisy Print Slip On Canvas Shoe - Size 6 UK - Blue
- Price
- £6.51
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 4mo ago

Lilley Womens Grey Slip On Canvas Shoe - Size 6 UK - Grey
- Price
- £6.59
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 4mo ago

Softlites Womens Black Slip On Wedge Casual Shoes - Size 5 UK - Black
- Price
- £10.65
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 11mo ago

ROCKET DOG Womens Cheeryful Sneaker Blue 7 UK
- Price
- £16.83
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 1y ago

Lilley Fallon Girls Black Patent Loafer - Size 6 UK - Black
- Price
- £10.59
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 10% of clicks. An open shelf where new products get seen.
Brands
82 falling
Sellers
167
Top-5 brand share
48%
Top 20: 75%
Top-5 click share
10%
Top 20: 27%
Open market
50%
- Lilley21%
- DREAM PAIRS10%
- Skechers6%
- Rocket Dog6%
- Red Fish4%
- SOFT-LITES.3%
Demand
Womens Loafers & Moccasins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Womens Loafers & Moccasins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- loafers shoes for women179K/yr
- canvas shoes women82K/yr
- work shoes women76K/yr
- womens loafers & moccasins44K/yr
- womens work shoes43K/yr
- ladies wide fit shoes45K/yr
- black work shoes women34K/yr
- office shoes women30K/yr
- womens wide fit shoes27K/yr
- black womens shoes20K/yr
Reviews and returns
What reviews say buyers love and hate about Womens Loafers & Moccasins
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Way too wide
The fit is terrible
Far too small
causes immediate discomfort
No comfort
Not as comfortable as they look
Very bad quality shoes
Poor quality
Zero quality control
it would not last forever
After less than a week's wear, these broke
However, after around two months of constant use, they started to fall apart
didn't leave enough room for toes
very narrow, could not get my foot in them and im not particularly wide
The size 7s are short in the foot
Love
Extremely comfortable
Comfortable shoes
Comfortable shoes
Shoes perfect fit
True fit
Fit perfect
Money well spent
Money well spent
Excellent value for money
Good quality
they seem to be well made
Good quality shoes
Good for walking in as well
Safe to walk in
Best walking shoes
Return
4.4% Return rate 79% Fixable by listing
Way too wide
The fit is terrible
Far too small
didn't leave enough room for toes
very narrow, could not get my foot in them and im not particularly wide
The size 7s are short in the foot
too narrow for me
Not for wide feet
very wide
causes immediate discomfort
No comfort
Not as comfortable as they look
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Womens Loafers & Moccasins questions
Answered from the same tracked data.









