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Womens Joggers

Fail

Buyers convert on only 0.5% of searches, so Womens Joggers is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£71K/yr1.1M searches / yr
90-day growth
-36.2%search demand this quarter
Competition
26%top-5 click share · 31 brands · 57 sellers

Flapen Score

Womens Joggers against its category

The dotted line is the Fashion average. Past it, Womens Joggers is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Joggers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Womens Joggers 1.1M times last year and spent an estimated £71K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Oct–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-36.2%
Conversion, latest week
0.5%
Market size, estimated
£71Ka year
Peak month
December3.5× the quietest month
Top search term
joggers for women uk225K searches a year

02 · Price

A sale here is worth £13.79.

Listings sell for £13.79 on average, from £6.13 to £32.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £13.79 that is £0 to £1K a year per listing.

Average price
£13.79under the $15 to $100 sweet spot
Price range
£6.13–£32.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
8.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #147 within Sport Specific Clothing. It carries 2,272 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
90%
Out of stock, average day
1.0%
Average rank
#147in Sport Specific Clothing
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,272per listing
Listings tracked
91

04 · Newcomers

Amazon counts 0 of last year's 35 launches as successful.

35 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
35
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Womens Joggers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

57

Top-5 brand share

60%

Top 20: 92%

Top-5 click share

26%

Top 20: 51%

Open market

36%

  • COMEOR21%
  • Stanpetix13%
  • fovdtaa13%
  • Amazon Essentials8%
  • PINSPARK5%
  • Litherday4%

Demand

Womens Joggers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Womens Joggers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • joggers for women uk225K/yr
  • womens joggers132K/yr
  • tracksuit bottoms women91K/yr
  • baggy joggers51K/yr
  • jogging bottoms for women82K/yr
  • ladies joggers66K/yr
  • womens jogging bottoms61K/yr
  • ladies jogging bottoms50K/yr
  • womens tracksuit bottoms44K/yr
  • joggers for women39K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Joggers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.15

Too short

Too large

Far too long

Quality-Overall9%−0.15

Poor quality and bobbled very soon after buying

Poor quality

Not good enough

Material Quality6%−0.12

Weird material

Not soft material

the material isnt terribly nice

Length6%−0.05

not true to length

Too big length

The length was a little long for me

Thickness5%−0.02

Not thick material

Material a little thinner than I would like as it shows all lumps and bumps

Bit thinner than those from H&M

Love

Comfort-Overall20%+1.98

So comfortable

Comfortable to wear

Comfortable and easy to wear

Size-Overall18%−0.15

Easy fit

Fit well as described

Lovely flattering fit

Quality-Overall9%−0.15

Excellent quality

These pants are of good quality

well made

Value For Money7%+0.60

Amazing value

Great value for money

Good Value

Soft Feel4%

So soft

smooth on the skin

very soft material

Return

8.0% Return rate 57% Fixable by listing

Size-Overall32%██▆█▆▇

Too short

Too large

Far too long

Length13%▅█▆▇▅▇

not true to length

Too big length

The length was a little long for me

Material Quality12%▅▃▄▅▆█

Weird material

Not soft material

the material isnt terribly nice

Thin7%▃▆█▄█▄
Waist Fit7%█▅▇▇▆▆

Size 16 tight on waist

Bit long, I got round this by turning the waist over and over

Sizing down isn't an option as the waist would then be too tight and judging from how awful the knees are on these they would likely still look baggy and terrible

FAQ

Common Womens Joggers questions

Answered from the same tracked data.