Womens Halloween Outfits
FailBuyers convert on only 0.3% of searches, so Womens Halloween Outfits is a Fail.
- Flapen Score
- 31 / 100Ranks 2,319 of 2,461 Fashion niches · −17 vs the category median of 4831
- Market size
- £36K/yr837K searches / yr
- 90-day growth
- -40.4%search demand this quarter
- Competition
- 75%top-5 click share · 12 brands · 53 sellers
Flapen Score
Womens Halloween Outfits against its category
The dotted line is the Fashion average. Past it, Womens Halloween Outfits is stronger. Inside it, weaker.
Market
The Womens Halloween Outfits market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Womens Halloween Outfits 837K times last year and spent an estimated £36K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 31 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 837K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 837K
- Growth, 90 days vs prior 90
- -40.4%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £36Ka year
- Peak month
- October37.3× the quietest month
- Top search term
- womens fancy dress costumes115K searches a year
02 · Price
A sale here is worth £15.75.
Listings sell for £15.75 on average, from £4.22 to £31.86. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.75 that is £0 to £2K a year per listing.
- Average price
- £15.75inside the $15 to $100 sweet spot
- Price range
- £4.22–£31.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 5.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #371 within Nightwear, Lingerie & Underwear. It carries 980 reviews at 3.98 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 12.9%
- Average rank
- #371in Nightwear, Lingerie & Underwear
- Average rating
- 3.98 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 980per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Womens Halloween Outfits products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HENBRANDT Adult Womens Roman Lady Mini Dress with Shawl and Headpiece Short White Toga Fancy Dress Costume Ancient History Dress Up Outfit One Size Ladies Fancy Dress Costume
- Price
- £8.79
- Rating
- 4.0/5
- Reviews
- 290
- Age
- 11y ago
RSLOVE Women Lingerie Sets Costume - Sexy Maid Outfits Sleepwear Dress for Halloween Cosplay Black Medium
- Price
- £14.73
- Rating
- 4.2/5
- Reviews
- 218
- Age
- 1y ago
DELIMALI Womens Mermaid Ladies Ruffle Sequin Fairytale Book Fancy Long Tail Dress Womens Adults Costume Outfit (Blue Medium)
- Price
- £14.91
- Rating
- 3.2/5
- Reviews
- 11
- Age
- 4y ago
Smiffys Grease Pink Ladies Jacket for Women Pink Jacket with Embroidered Logo Officially Licensed Ideal for Matching Group Outfits Fancy Dress and Playful Music-Themed Events Halloween
- Price
- £12.30
- Rating
- 4.2/5
- Reviews
- 3,768
- Age
- 18y ago
EraSpooky Greek Goddess Ladies Roman Toga Party Fancy Dress Costume White
- Price
- £20.61
- Rating
- 4.2/5
- Reviews
- 309
- Age
- 2y ago
Trending
90-day click momentum
Fjquamitix Womens One Piece Plus Size Swimsuit Swimming Costume Tummy Control Ruched Modest Swimwear Paded Vintage Bathing Suit L-5XL (UK Alpha XXL Regular Regular Black)
- Price
- £12.18
- Rating
- 3.2/5
- Reviews
- 8
- Age
- 4mo ago
maxToonrain Dresses for Women UK Elegant Womens 1950s 80s 70s 90s Fancy Dress A Line Spaghetti Strap Polka Dot Midi Party Dress Halloween Costumes for Adults Ladies(B-Pink S)
- Price
- £18.22
- Rating
- 4.5/5
- Reviews
- 99
- Age
- 2y ago
Womens Oil Glossy Shiny Jumpsuit Metallic Stretchy Full Bodysuit Funny Sheer Nylon Cosplay Catsuit Bodysuit Romper for Ladies Party Black
- Price
- £19.01
- Rating
- 3.9/5
- Reviews
- 19
- Age
- 10mo ago
SEAUR Womens Faux Leather Lingerie Mini Dress PU V Neck Backless Babydoll Dress Wet Look Halloween Costumes Party Nightwear with Thongs Pink M
- Price
- £19.74
- Rating
- 2.5/5
- Reviews
- 9
- Age
- 10mo ago
Fortunezone Princess Leia Costume Adult Halloween Cosplay White Long Dress with Belt
- Price
- £31.86
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 1y ago
Newest
by launch dateFjquamitix Womens One Piece Plus Size Swimsuit Swimming Costume Tummy Control Ruched Modest Swimwear Paded Vintage Bathing Suit L-5XL (UK Alpha XXL Regular Regular Black)
- Price
- £12.18
- Rating
- 3.2/5
- Reviews
- 8
- Age
- 4mo ago
SEAUR Womens Faux Leather Lingerie Mini Dress PU V Neck Backless Babydoll Dress Wet Look Halloween Costumes Party Nightwear with Thongs Pink M
- Price
- £19.74
- Rating
- 2.5/5
- Reviews
- 9
- Age
- 10mo ago
Womens Oil Glossy Shiny Jumpsuit Metallic Stretchy Full Bodysuit Funny Sheer Nylon Cosplay Catsuit Bodysuit Romper for Ladies Party Black
- Price
- £19.01
- Rating
- 3.9/5
- Reviews
- 19
- Age
- 10mo ago
Strawberry Fruit Costume for Adults Funny Fancy Dress Outfit with Headpiece Colorful Strawberry Cosplay for Men Women Ideal for World Book Day Halloween Role Play Themed Parties
- Price
- £5.92
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 1y ago
Fortunezone Princess Leia Costume Adult Halloween Cosplay White Long Dress with Belt
- Price
- £31.45
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
53
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
12%
- RSLOVE23%
- HENBRANDT23%
- Smiffys17%
- DELIMALI13%
- EraSpooky7%
- Fortunezone6%
- Open — no brand owns it (6 brands, 12%)
Demand
Womens Halloween Outfits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 37.3×
Search terms
Top Womens Halloween Outfits search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- womens fancy dress costumes115K/yr
- fancy dress women51K/yr
- costumes for women101K/yr
- adult fancy dress costumes women57K/yr
- womens costume56K/yr
- womens fancy dress costume29K/yr
- costume women46K/yr
- adult costumes women29K/yr
- women fancy dress costume17K/yr
- womens costumes20K/yr
Reviews and returns
What reviews say buyers love and hate about Womens Halloween Outfits
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Item was poor quality and design
Terrible
Bust too small
Bust was way too small for me the costume felt ok I just wish they would make the bust part larger
Very thin,
it was far too tight I had this for a world book day outfit
The fit was too short in legs even though I ordered correct size
it was still too small - Im a size 8
a scrappy bit of material, roughly cut and not even belt shaped - its a hoop of very badly cut cheap fabric
Love
Good value
Excellent for the money paid
Perfect and as described
comfortable
Comfortable fits well
The quality of the costume itself was good though, it was soft and comfortable
Good quality for the price
Comfortable fits well
Return
5.0% Return rate 71% Fixable by listing
it was far too tight I had this for a world book day outfit
The fit was too short in legs even though I ordered correct size
it was still too small - Im a size 8
Poor quality
Item was poor quality and design
Terrible
a scrappy bit of material, roughly cut and not even belt shaped - its a hoop of very badly cut cheap fabric
Very thin,
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Womens Halloween Outfits questions
Answered from the same tracked data.