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Womens Halloween Costume Adult

weak search conversion (0.2%) — Womens Halloween Costume Adult doesn't clear our bar today.

Flapen Score

29
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Market size 6Growth 13Conversion 2Competition 8Returns 33Price range 63Avg price 77Brand share 17Review moat 63Quality gap 98
This niche Category average

Is Womens Halloween Costume Adult profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Womens Halloween Costume Adult is a £22K/yr Amazon United Kingdom market (728K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 29/100.

Womens Halloween Costume Adult: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.7% over the last 90 days and 0.2% of searches end in a purchase.

£22K

revenue / yr

Units sold / yr3K
Search volume / yr-23.7%728K
Conversion rate0.2%
Avg price£15.96

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers8 · 44
Top-5 product click share90%
Open market7%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.7★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement67%
New entrants (1y)2· 0 succeeded
Avg rating3.7★
Avg reviews991

Top Womens Halloween Costume Adult products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

44

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

4%

  • RSLOVE37%
  • Smiffys34%
  • HENBRANDT13%
  • SEAUR5%
  • Fortunezone3%
  • DELIMALI3%
  • Open — no brand owns it (2 brands, 4%)

Womens Halloween Costume Adult demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume728KCVR0.2%Products9Brands8Top 5 Brands93%OOS Rate16.9%Rating3.7★Reviews991Avg BSR#596
225K175KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 377.4×

Top Womens Halloween Costume Adult search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • costume women46K/yr
  • womens halloween costume adult667K/yr
  • halloween costumes plus size14K/yr

What reviews say buyers love and hate about Womens Halloween Costume Adult

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Advertised Vs Actual Product100%

Perfect and as described

What buyers complain about

100% of reviews
Thin100%

Very thin,

Womens Halloween Costume Adult return rate & reasons

Why buyers send it back, as a share of all return requests.

4.4%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
55%
2Thin
9%
3Quality-Overall
7%
4Material Quality
7%
5Stitch/Finish/Polish
5%

Common Womens Halloween Costume Adult questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Womens Halloween Costume Adult 29/100 on Amazon United Kingdom — Skip it. The niche generates £22K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -23.7% over the last 90 days.
Search demand for Womens Halloween Costume Adult on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 377.4× the quietest.