womens gilets
Skip itSoft demand (-53.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great£20.15avg listing price — sweet spot $15–$100
Price range
Great£8.86–£64.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Bad5,504.57avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.9%return rate — above 5% kills the launch gate
Market size
Bad£17K£17K/yr · 714K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-53.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, womens gilets is a £17K/yr Amazon United Kingdom market (714K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
womens gilets market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £30K–£40K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #351
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 91%
- Out of stock
- 15.0%
- Avg brand age
- 40 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
66
Top-5 brand share
60%
Top 20: 91%
Top-5 click share
21%
Top 20: 45%
Open market
36%
- fuinloth30%
- Outdoor Ventures11%
- Mountain Warehouse7%
- Trespass6%
- 33,000ft5%
- Fashion Friendly5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.5×
Top womens gilets search terms
- gilet for women uk145K/yr
- womens gilet97K/yr
- womens gilets68K/yr
- ladies gilet56K/yr
- body warmers for a woman63K/yr
- ladies gilets and bodywarmers32K/yr
- gilet womens33K/yr
- ladies body warmer27K/yr
- womens body warmer31K/yr
- womens gilets and body warmers uk23K/yr
Top womens gilets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
fuinloth£23.194.2★32,636 rev
Fashion Friendly Fleece Gilet Beige Large
Fashion Friendly£12.184.4★1,665 rev
fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
fuinloth£23.464.2★32,636 rev
Outdoor Ventures Womens Fleece Vest Polar Zipper Vest Outerwear Ladies Soft Sleeveless Coat Gilet with Pockets for Fall & Winter(Black L)
Outdoor Ventures£15.244.4★3,835 rev
fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
fuinloth£23.154.2★32,636 rev
Newest
by launch date
Peter Storm Womens Blisco Gilet with High Collar & Hand Warmer Pockets Insulated Vest Warm Water-repellent (UK Numeric 10 Regular Regular Grey)
Peter Storm£15.7635 rev
BIAL Heated Gilet Womens Heated Vest Women with 7.4V Fast Charging 16000mAh Battery Pack Heated clothes Lightweight Body Warmer Heated Jacket Electric Heated Waistcoat for Ladies Women
BIAL£41.03112 rev
Outdoor Ventures Womens Puffer Gilet with Hood Packable Quilted Vest Padded Outwear Vest Bodywarmer Ladies Windproof Sleeveless Jacket for Golf Hiking Cycling Rose Pink M
Outdoor Ventures£26.98108 rev
Imily Bela Womens Gilet Cargo Vests Sleeveless Drawstring Jackets with Pockets Spring Summer Lightweight Denim Outerwear Waistcoat(Blue-grey S)
Imily Bela£24.08145 rev
Rtdep Heated Gilet for Women Heated Vest with 15 Heating Zones Winter Heated Body Warmer with Battery Pack Womens Heating Jacket Electric Vest Outerwear(M)
Rtdep£35.74112 rev
Trending
90-day click momentumPeter Storm Womens Blisco Gilet with High Collar & Hand Warmer Pockets Insulated Vest Warm Water-repellent (UK Numeric 10 Regular Regular Grey)
Peter Storm£15.764.6★
fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
fuinloth£23.464.2★
fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
fuinloth£24.554.2★
fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
fuinloth£22.934.2★
fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
fuinloth£23.494.2★
What buyers say about womens gilets
What buyers praise and complain about, mined from review topics.What buyers love
“Fits good”
“keeps you warm”
“This is well made”
“It's very comfortable”
“Great value”
“Really pleased with the colour”
“Deep Zip up pockets”
“Is as advertised”
“Just right for the spring weather”
“it's lightweight”
What buyers complain about
“it all boils down to the actual sizing”
“Cheap rubbish Im afraid”
“Very flimsy and very creased”
“Looked like a returned item sent out again”
“because the collar is too big”
“Very thin”
“Not fleece material on inside”
“I returned as studs fell off within a week so not good”
“it probably wont fasten across the bust”
“I read the reviews re the arm holes”
Top return reasons
Common questions
- Is womens gilets profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 116 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -53.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the womens gilets niche?
- 36 brands and 66 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in womens gilets?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 8.9% — above our launch gate.
- When does demand for womens gilets peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 9.5× the quietest.
- What does it cost to enter the womens gilets niche?
- Listings span £8.86–£64.27; the average listing price is £20.15 (sweet spot $15–$100). The average incumbent carries 5,505 reviews — the moat a new listing must climb.