Womens Gilets
FailDemand is soft, at -53.6% this quarter, so Womens Gilets is a Fail.
- Flapen Score
- 40 / 100Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 4840
- Market size
- £17K/yr714K searches / yr
- 90-day growth
- -53.6%search demand this quarter
- Competition
- 21%top-5 click share · 36 brands · 66 sellers
Flapen Score
Womens Gilets against its category
The dotted line is the Fashion average. Past it, Womens Gilets is stronger. Inside it, weaker.
Market
The Womens Gilets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Womens Gilets 714K times last year and spent an estimated £17K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 714K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.
- Searches, last 12 months
- 714K
- Growth, 90 days vs prior 90
- -53.6%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £17Ka year
- Peak month
- November9.5× the quietest month
- Top search term
- gilet for women uk145K searches a year
02 · Price
A sale here is worth £20.15.
Listings sell for £20.15 on average, from £8.86 to £64.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £20.15 that is £0 to £2K a year per listing.
- Average price
- £20.15inside the $15 to $100 sweet spot
- Price range
- £8.86–£64.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 8.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #351 within Sport Specific Clothing. It carries 5,505 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 82%
- Out of stock, average day
- 15.0%
- Average rank
- #351in Sport Specific Clothing
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,505per listing
- Listings tracked
- 116
04 · Newcomers
0 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Womens Gilets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
- Price
- £23.19
- Rating
- 4.2/5
- Reviews
- 32,636
- Age
- 7y ago

Fashion Friendly Fleece Gilet Beige Large
- Price
- £12.18
- Rating
- 4.4/5
- Reviews
- 1,665
- Age
- 10y ago

fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
- Price
- £23.46
- Rating
- 4.2/5
- Reviews
- 32,636
- Age
- 7y ago

Outdoor Ventures Womens Fleece Vest Polar Zipper Vest Outerwear Ladies Soft Sleeveless Coat Gilet with Pockets for Fall & Winter(Black L)
- Price
- £15.24
- Rating
- 4.4/5
- Reviews
- 3,835
- Age
- 5y ago

fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
- Price
- £23.15
- Rating
- 4.2/5
- Reviews
- 32,636
- Age
- 7y ago
Trending
estimated 90-day click momentum
Peter Storm Womens Blisco Gilet with High Collar & Hand Warmer Pockets Insulated Vest Warm Water-repellent (UK Numeric 10 Regular Regular Grey)
- Price
- £15.76
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 8mo ago

fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
- Price
- £23.46
- Rating
- 4.2/5
- Reviews
- 32,636
- Age
- 4y ago

fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
- Price
- £24.55
- Rating
- 4.2/5
- Reviews
- 32,636
- Age
- 4y ago

fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
- Price
- £22.93
- Rating
- 4.2/5
- Reviews
- 32,636
- Age
- 4y ago

fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
- Price
- £23.49
- Rating
- 4.2/5
- Reviews
- 32,636
- Age
- 4y ago
Newest
by launch date
Peter Storm Womens Blisco Gilet with High Collar & Hand Warmer Pockets Insulated Vest Warm Water-repellent (UK Numeric 10 Regular Regular Grey)
- Price
- £15.76
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 8mo ago

BIAL Heated Gilet Womens Heated Vest Women with 7.4V Fast Charging 16000mAh Battery Pack Heated clothes Lightweight Body Warmer Heated Jacket Electric Heated Waistcoat for Ladies Women
- Price
- £41.03
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 1y ago

Outdoor Ventures Womens Puffer Gilet with Hood Packable Quilted Vest Padded Outwear Vest Bodywarmer Ladies Windproof Sleeveless Jacket for Golf Hiking Cycling Rose Pink M
- Price
- £26.98
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 1y ago

Imily Bela Womens Gilet Cargo Vests Sleeveless Drawstring Jackets with Pockets Spring Summer Lightweight Denim Outerwear Waistcoat(Blue-grey S)
- Price
- £24.08
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 2y ago

Rtdep Heated Gilet for Women Heated Vest with 15 Heating Zones Winter Heated Body Warmer with Battery Pack Womens Heating Jacket Electric Vest Outerwear(M)
- Price
- £35.74
- Rating
- 4.2/5
- Reviews
- 112
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.
Brands
36 falling
Sellers
66
Est. top-5 brand share
60%
Top 20: 91%
Est. top-5 click share
21%
Top 20: 45%
Open market
36%
- fuinloth30%
- Outdoor Ventures11%
- Mountain Warehouse7%
- Trespass6%
- 33,000ft5%
- Fashion Friendly5%
Demand
Womens Gilets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.5×
Search terms
Top Womens Gilets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gilet for women uk145K/yr
- womens gilet97K/yr
- womens gilets68K/yr
- ladies gilet56K/yr
- body warmers for a woman63K/yr
- ladies gilets and bodywarmers32K/yr
- gilet womens33K/yr
- ladies body warmer27K/yr
- womens body warmer31K/yr
- womens gilets and body warmers uk23K/yr
Reviews and returns
What reviews say buyers love and hate about Womens Gilets
We read the reviews and the return reasons for every product selling here.
“it all boils down to the actual sizing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Womens Gilets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









