Womens Gilets
FailDemand is soft, at -53.6% this quarter, so Womens Gilets is a Fail.
- Flapen Score
- 40 / 100Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 4840
- Market size
- £17K/yr714K searches / yr
- 90-day growth
- -53.6%search demand this quarter
- Competition
- 21%top-5 click share · 36 brands · 66 sellers
Flapen Score
Womens Gilets against its category
The dotted line is the Fashion average. Past it, Womens Gilets is stronger. Inside it, weaker.
Market
The Womens Gilets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Womens Gilets 714K times last year and spent an estimated £17K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
0.1% of searches ended in a purchase last week.
Shoppers searched for this 714K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.
- Searches, last 12 months
- 714K
- Growth, 90 days vs prior 90
- -53.6%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £17Ka year
- Peak month
- November9.5× the quietest month
- Top search term
- gilet for women uk145K searches a year
02 · Price
A sale here is worth £20.15.
Listings sell for £20.15 on average, from £8.86 to £64.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £20.15 that is £0 to £2K a year per listing.
- Average price
- £20.15inside the $15 to $100 sweet spot
- Price range
- £8.86–£64.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 8.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #351 within Sport Specific Clothing. It carries 5,505 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 82%
- Out of stock, average day
- 15.0%
- Average rank
- #351in Sport Specific Clothing
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,505per listing
- Listings tracked
- 116
04 · Newcomers
Amazon counts 0 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Womens Gilets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
- Price
- £23.19
- Rating
- 4.2/5
- Reviews
- 32,636
- Age
- 7y ago

Fashion Friendly Fleece Gilet Beige Large
- Price
- £12.18
- Rating
- 4.4/5
- Reviews
- 1,665
- Age
- 10y ago

fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
- Price
- £23.46
- Rating
- 4.2/5
- Reviews
- 32,636
- Age
- 7y ago

Outdoor Ventures Womens Fleece Vest Polar Zipper Vest Outerwear Ladies Soft Sleeveless Coat Gilet with Pockets for Fall & Winter(Black L)
- Price
- £15.24
- Rating
- 4.4/5
- Reviews
- 3,835
- Age
- 5y ago

fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
- Price
- £23.15
- Rating
- 4.2/5
- Reviews
- 32,636
- Age
- 7y ago
Trending
90-day click momentum
Peter Storm Womens Blisco Gilet with High Collar & Hand Warmer Pockets Insulated Vest Warm Water-repellent (UK Numeric 10 Regular Regular Grey)
- Price
- £15.76
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 8mo ago

fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
- Price
- £23.46
- Rating
- 4.2/5
- Reviews
- 32,636
- Age
- 4y ago

fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
- Price
- £24.55
- Rating
- 4.2/5
- Reviews
- 32,636
- Age
- 4y ago

fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
- Price
- £22.93
- Rating
- 4.2/5
- Reviews
- 32,636
- Age
- 4y ago

fuinloth Womens Quilted Gilet Body Warmer Padded Outdoor Sleeveless Vest
- Price
- £23.49
- Rating
- 4.2/5
- Reviews
- 32,636
- Age
- 4y ago
Newest
by launch date
Peter Storm Womens Blisco Gilet with High Collar & Hand Warmer Pockets Insulated Vest Warm Water-repellent (UK Numeric 10 Regular Regular Grey)
- Price
- £15.76
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 8mo ago

BIAL Heated Gilet Womens Heated Vest Women with 7.4V Fast Charging 16000mAh Battery Pack Heated clothes Lightweight Body Warmer Heated Jacket Electric Heated Waistcoat for Ladies Women
- Price
- £41.03
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 1y ago

Outdoor Ventures Womens Puffer Gilet with Hood Packable Quilted Vest Padded Outwear Vest Bodywarmer Ladies Windproof Sleeveless Jacket for Golf Hiking Cycling Rose Pink M
- Price
- £26.98
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 1y ago

Imily Bela Womens Gilet Cargo Vests Sleeveless Drawstring Jackets with Pockets Spring Summer Lightweight Denim Outerwear Waistcoat(Blue-grey S)
- Price
- £24.08
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 2y ago

Rtdep Heated Gilet for Women Heated Vest with 15 Heating Zones Winter Heated Body Warmer with Battery Pack Womens Heating Jacket Electric Vest Outerwear(M)
- Price
- £35.74
- Rating
- 4.2/5
- Reviews
- 112
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
36 falling
Sellers
66
Top-5 brand share
60%
Top 20: 91%
Top-5 click share
21%
Top 20: 45%
Open market
36%
- fuinloth30%
- Outdoor Ventures11%
- Mountain Warehouse7%
- Trespass6%
- 33,000ft5%
- Fashion Friendly5%
Demand
Womens Gilets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.5×
Search terms
Top Womens Gilets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gilet for women uk145K/yr
- womens gilet97K/yr
- womens gilets68K/yr
- ladies gilet56K/yr
- body warmers for a woman63K/yr
- ladies gilets and bodywarmers32K/yr
- gilet womens33K/yr
- ladies body warmer27K/yr
- womens body warmer31K/yr
- womens gilets and body warmers uk23K/yr
Reviews and returns
What reviews say buyers love and hate about Womens Gilets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it all boils down to the actual sizing
On The Small Side
sadly it's a bit on the big side
Cheap rubbish Im afraid
Not as good quality as it looked in advert
Very flimsy and very creased
Looked like a returned item sent out again
because the collar is too big
Love
Fits good
True to size
Fits me a bit loosely which is perfect
keeps you warm
Lovely feel and warm too
nice light wait summer body warmer
This is well made
The zips seen good quality
Good quality
It's very comfortable
comfortable to wear
Comfortable, could do with a little deeper pockets,
Great value
Worth the money
Good price
Return
8.9% Return rate 91% Fixable by listing
it all boils down to the actual sizing
On The Small Side
sadly it's a bit on the big side
Not fleece material on inside
Cheap rubbish Im afraid
Not as good quality as it looked in advert
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Womens Gilets questions
Answered from the same tracked data.









