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Womens Gilets

Fail

Demand is soft, at -53.6% this quarter, so Womens Gilets is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£17K/yr714K searches / yr
90-day growth
-53.6%search demand this quarter
Competition
21%top-5 click share · 36 brands · 66 sellers

Flapen Score

Womens Gilets against its category

The dotted line is the Fashion average. Past it, Womens Gilets is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Gilets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Womens Gilets 714K times last year and spent an estimated £17K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 714K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
714K
Growth, 90 days vs prior 90
-53.6%
Conversion, latest week
0.1%
Market size, estimated
£17Ka year
Peak month
November9.5× the quietest month
Top search term
gilet for women uk145K searches a year

02 · Price

A sale here is worth £20.15.

Listings sell for £20.15 on average, from £8.86 to £64.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £20.15 that is £0 to £2K a year per listing.

Average price
£20.15inside the $15 to $100 sweet spot
Price range
£8.86–£64.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
8.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #351 within Sport Specific Clothing. It carries 5,505 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
82%
Out of stock, average day
15.0%
Average rank
#351in Sport Specific Clothing
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,505per listing
Listings tracked
116

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Womens Gilets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.

£0£345£690£1K£1K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

66

Est. top-5 brand share

60%

Top 20: 91%

Est. top-5 click share

21%

Top 20: 45%

Open market

36%

  • fuinloth30%
  • Outdoor Ventures11%
  • Mountain Warehouse7%
  • Trespass6%
  • 33,000ft5%
  • Fashion Friendly5%

Demand

Womens Gilets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.5×

Search terms

Top Womens Gilets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gilet for women uk145K/yr
  • womens gilet97K/yr
  • womens gilets68K/yr
  • ladies gilet56K/yr
  • body warmers for a woman63K/yr
  • ladies gilets and bodywarmers32K/yr
  • gilet womens33K/yr
  • ladies body warmer27K/yr
  • womens body warmer31K/yr
  • womens gilets and body warmers uk23K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Gilets

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
44%of negative reviews mention “Size-Overall”
8.9%of orders come back
“it all boils down to the actual sizing”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Womens Gilets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data