Skip to content

Womens Clutches

Pass

Womens Clutches scores 72 out of 100, a Pass. Shoppers spend an estimated $253K a year here, search demand grew +206.3% this quarter, and an estimated 4.4% of orders come back.

Flapen Score
72
72 / 100
Top 1% of 2,461 Fashion niches · +24 vs the category median of 48
Market size
£253K/yr622K searches / yr
90-day growth
+206.3%search demand this quarter
Competition
18%top-5 click share · 70 brands · 81 sellers

Flapen Score

Womens Clutches against its category

The dotted line is the Fashion average. Past it, Womens Clutches is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Clutches market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Womens Clutches 622K times last year and spent an estimated £253K. The top 5 brands take 36% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 622K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +206.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £253K a year.

Searches, last 12 months
622K
Growth, 90 days vs prior 90
+206.3%
Conversion, latest week
2.6%
Market size, estimated
£253Ka year
Peak month
July7.6× the quietest month
Top search term
white handbags for women85K searches a year

02 · Price

A sale here is worth £15.61.

Listings sell for £15.61 on average, from £5.25 to £63.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £15.61 that is £0 to £2K a year per listing.

Average price
£15.61inside the $15 to $100 sweet spot
Price range
£5.25–£63.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #344 within Handbags & Shoulder Bags. It carries 601 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
98%
Out of stock, average day
7.0%
Average rank
#344in Handbags & Shoulder Bags
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
601per listing
Listings tracked
131

04 · Newcomers

3 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Womens Clutches products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 18% of clicks, no more. An open shelf where new products get seen.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

70 falling

Sellers

81

Est. top-5 brand share

36%

Top 20: 73%

Est. top-5 click share

18%

Top 20: 44%

Open market

60%

  • befen12%
  • Woodland Leathers9%
  • ERKOON6%
  • Larcenciel5%
  • VOLGANIK ROCK4%
  • Lurrose4%

Demand

Womens Clutches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.6×

Search terms

Top Womens Clutches search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white handbags for women85K/yr
  • white handbag85K/yr
  • white bag75K/yr
  • white clutch bag72K/yr
  • white bags for women45K/yr
  • white crossbody bags for women37K/yr
  • white shoulder bag33K/yr
  • white clutch bags for women30K/yr
  • white handbags23K/yr
  • small white handbag23K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Clutches

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
4.4%of orders come back
“white is smaller”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Womens Clutches questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data