womens bras
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.28avg listing price — sweet spot $15–$100
Price range
Good£4.28–£31.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay£183K£183K/yr · 2.0M searches
Review moat
Okay3,702.96avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, womens bras is a £183K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
womens bras market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- £153K–£191K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #198
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 84%
- Out of stock
- 3.7%
- Avg brand age
- 46 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.Brands
83 falling
Sellers
121
Top-5 brand share
40%
Top 20: 72%
Top-5 click share
8%
Top 20: 22%
Open market
62%
- Calvin Klein17%
- WingsLove5%
- Cavotor5%
- Triumph5%
- Comfyin4%
- YOWOMO3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top womens bras search terms
- womens bras328K/yr
- push up bra318K/yr
- bralettes for women148K/yr
- triumph bras for women138K/yr
- calvin klein underwear women202K/yr
- ladies bras96K/yr
- bralette97K/yr
- wireless bras for women uk91K/yr
- calvin klein women111K/yr
- wireless bra73K/yr
Top womens bras products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Calvin Klein Brief 3-Pack - medium
Calvin Klein£20.934.6★23,798 rev
Happriue Leopard Print Jelly Bra Wireless Deep V Gel Bras for Women
Happriue£11.614.3★55 rev
DOBREVA Womens Push Up Lace Bra Sexy Plunge Padded Underwire Support Bras Lift Up Black 32A
DOBREVA£16.424.4★2,675 rev
Comfyin Padded Bralette for Women Straps Sleep Bras Seamless Yoga Sport Bras 3 PackBlack+Beige+White M
Comfyin£11.834.4★5,860 rev
Vinfact Womens Bras Plunge V Floral Non Wired Push up Padded Comfort Everyday Bra-Black-L
Vinfact£13.634.4★281 rev
Newest
by launch dateHappriue Leopard Print Jelly Bra Wireless Deep V Gel Bras for Women
Happriue£11.6155 rev
HOWIN Jelly Bra Wireless Gel Bras for Women Deep V Sexy Seamless Bra
HOWIN£13.01285 rev
HOWIN Jelly Bra Wireless Gel Bras for Women Deep V Sexy Seamless Bra
HOWIN£12.48285 rev
Amazon Essentials Womens Peached Microfibre with Lace Trim Lined V Neck Bralette Pack of 2 Black/Rich Hazel M
Amazon Essentials£11.01174 rev
PQK Jelly Bra for Women Wireless Push Up Bra Seamless Comfortable T Shirt Bra No Underwire Full Coverage Support and Lift V Neck Everyday Bra Nude
PQK£15.11115 rev
Trending
90-day click momentumCalvin Klein Brief 3-Pack - medium
Calvin Klein£20.934.6★
Happriue Leopard Print Jelly Bra Wireless Deep V Gel Bras for Women
Happriue£11.614.3★
Amazon Essentials Womens Peached Microfibre with Lace Trim Lined V Neck Bralette Pack of 2 Black/Rich Hazel M
Amazon Essentials£11.014.2★
Calvin Klein Womens Bikini Briefs with Logo Waistband Grey (Grey Heather) M
Calvin Klein£12.484.3★
HOWIN Jelly Bra Wireless Gel Bras for Women Deep V Sexy Seamless Bra
HOWIN£13.014.0★
What buyers say about womens bras
What buyers praise and complain about, mined from review topics.What buyers love
“The straps are comfortable”
“not too tight”
“Very comfortable and smooth”
“they seem well made”
“Excellent value for money”
“Good material”
“the style is flattering”
“beautiful colours”
“easy to wash”
“always found true to size. for reg bust at least”
What buyers complain about
“Bit on small side”
“Weak adhesive”
“Poor Quality”
“the bra was not suitable for larger bust”
“Worlds most uncomfortable bra”
“not having adjustable straps”
“the padding becomes mis-shaped”
“so expensive for what it is”
“just a very unpleasant colour”
“they aren't the most flattering”
Top return reasons
Common questions
- Is womens bras profitable to sell on Amazon United Kingdom?
- The niche generates £183K/yr across 303 tracked products. 8 of 67 products launched in the last 360 days are still selling. 90-day search growth is +18.9%. Flapen's verdict: Worth a look (58/100).
- How competitive is the womens bras niche?
- 83 brands and 121 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in womens bras?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 3.6%.
- When does demand for womens bras peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the womens bras niche?
- Listings span £4.28–£31.65; the average listing price is £15.28 (sweet spot $15–$100). The average incumbent carries 3,703 reviews — the moat a new listing must climb.