Womens Bras

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+18.9%

Conversion, latest week

0.6%

Market size, estimated

£183Ka year

Peak month

July1.3× the quietest month

Top search term

womens bras328K searches a year

Listings sell for £15.28 on average, from £4.28 to £31.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £15.28 that is £0 to £2K a year per listing.

Average price

£15.28inside the $15 to $100 sweet spot

Price range

£4.28–£31.65

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

3.6%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #198 within Activewear. It carries 3,703 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

99%

Out of stock, average day

3.7%

Average rank

#198in Activewear

Average rating

4.20 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,703per listing

Listings tracked

303

67 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

67

Successful launches

8Amazon's first-year sales bar

Average brand age

46 months