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Womens Boxer Shorts

Maybe

An estimated 0.3% of orders come back. But buyers convert on only 0.9% of searches, so Womens Boxer Shorts is a Maybe.

Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£51K/yr468K searches / yr
90-day growth
+17.3%search demand this quarter
Competition
21%top-5 click share · 22 brands · 28 sellers

Flapen Score

Womens Boxer Shorts against its category

The dotted line is the Fashion average. Past it, Womens Boxer Shorts is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Boxer Shorts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Womens Boxer Shorts 468K times last year and spent an estimated £51K. The top 5 brands take 60% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
468K
Growth, 90 days vs prior 90
+17.3%
Conversion, latest week
0.9%
Market size, estimated
£51Ka year
Peak month
July1.4× the quietest month
Top search term
womens boxers88K searches a year

02 · Price

A sale here is worth £12.55.

Listings sell for £12.55 on average, from £5.80 to £19.24. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.55 that is £0 to £1K a year per listing.

Average price
£12.55under the $15 to $100 sweet spot
Price range
£5.80–£19.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #84 within Nightwear, Lingerie & Underwear. It carries 2,791 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#84in Nightwear, Lingerie & Underwear
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,791per listing
Listings tracked
90

04 · Newcomers

0 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Womens Boxer Shorts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

28

Est. top-5 brand share

60%

Top 20: 99%

Est. top-5 click share

21%

Top 20: 54%

Open market

33%

  • INNERSY16%
  • Ruxia14%
  • wirarpa12%
  • FINETOO11%
  • Levao7%
  • SIMIYA6%

Demand

Womens Boxer Shorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Womens Boxer Shorts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • womens boxers88K/yr
  • womens boxers underwear58K/yr
  • ladies boxer shorts underwear37K/yr
  • womens boxer shorts65K/yr
  • boxers for women37K/yr
  • ladies boxer shorts17K/yr
  • women boxers18K/yr
  • boy shorts underwear for women15K/yr
  • boxer shorts women14K/yr
  • ladies boxers15K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Boxer Shorts

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Comfort-Overall”
25%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Didnt fit”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Womens Boxer Shorts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data