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Womens Bodysuits

Fail

Buyers convert on only 0.5% of searches, so Womens Bodysuits is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£61K/yr920K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
13%top-5 click share · 68 brands · 81 sellers

Flapen Score

Womens Bodysuits against its category

The dotted line is the Fashion average. Past it, Womens Bodysuits is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Bodysuits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Womens Bodysuits 920K times last year and spent an estimated £61K. The top 5 brands take 32% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 920K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
920K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
0.5%
Market size, estimated
£61Ka year
Peak month
November1.8× the quietest month
Top search term
womens bodysuits163K searches a year

02 · Price

A sale here is worth £13.20.

Listings sell for £13.20 on average, from £1.36 to £28.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.20 that is £0 to £1K a year per listing.

Average price
£13.20under the $15 to $100 sweet spot
Price range
£1.36–£28.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #55 within Bodysuits. It carries 747 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
98%
Out of stock, average day
3.0%
Average rank
#55in Bodysuits
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
747per listing
Listings tracked
207

04 · Newcomers

Amazon counts 0 of last year's 51 launches as successful.

51 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
51
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Womens Bodysuits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

£0£607£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

68 falling

Sellers

81

Top-5 brand share

32%

Top 20: 69%

Top-5 click share

13%

Top 20: 32%

Open market

64%

  • Joyshaper8%
  • SHAPERX7%
  • Amazon Essentials6%
  • ALGALAROUND6%
  • Kefiyis5%
  • Junlan5%

Demand

Womens Bodysuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Womens Bodysuits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • womens bodysuits163K/yr
  • bodysuits for women uk138K/yr
  • lace bodysuit124K/yr
  • black bodysuit93K/yr
  • white bodysuit for women55K/yr
  • sexy bodysuit52K/yr
  • black bodysuit women51K/yr
  • womens bodysuit23K/yr
  • bodysuits18K/yr
  • body suits20K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Bodysuits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.14

Too short

Way too tight

Very long

Quality-Overall6%−0.03

Cheap, best fitting for a baby with 5 feet long arms and legs

Really expensive for the quality of item received

Poor quality

Chest Fit6%−0.09

Not for bigger chested girls

can look a bit baggy around the bust

The bust however is too small and presses against the chest

Durability4%−0.12

Broken when I put my legs in it

Broken after a month

Broke last week

Shape/Style4%+0.52

Returned, doesnt hold anything in or give a nice shape

not smooth which is a shame

Shape where

Love

Size-Overall27%−0.14

The fit is comfortable

Happy with the fit

Fits beautifully

Comfort-Overall12%+1.81

Very comfortable

still comfortable enough for all-day wear

Comfy to wear

Quality-Overall12%−0.03

Good quality true size

Good strong quality

Excellent quality

Shape/Style8%+0.52

And very flattering

Super Flattering

A good shaper

Value For Money7%+0.75

Good for the price

Very good value for money

Excellent value

Return

5.8% Return rate 84% Fixable by listing

Size-Overall62%▇▇▇█▇▇

Too short

Way too tight

Very long

Length4%▄▄▅▇█▃

I'm not sure it would be long enough if you are a taller person

it is too long for my body

the body length on the short side

Material Quality4%█▅▆▅▇▅

Cheap material

The material is feels like cheap plastic

very delicate material at the same time

Chest Fit3%▇▆▅▇█▇

Not for bigger chested girls

can look a bit baggy around the bust

The bust however is too small and presses against the chest

Quality-Overall3%▄▇▄▅█▅

Cheap, best fitting for a baby with 5 feet long arms and legs

Really expensive for the quality of item received

Poor quality

FAQ

Common Womens Bodysuits questions

Answered from the same tracked data.