Womens Ballet Flats & Pumps

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +77.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

+77.3%

Conversion, latest week

0.4%

Market size, estimated

£54Ka year

Peak month

June2.6× the quietest month

Top search term

ballet flats148K searches a year

Listings sell for £14.28 on average, from £5.52 to £36.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.28 that is £0 to £1K a year per listing.

Average price

£14.28under the $15 to $100 sweet spot

Price range

£5.52–£36.02

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

3.5%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #39 within Shoes. It carries 18,147 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

74%

Out of stock, average day

3.2%

Average rank

#39in Shoes

Average rating

4.17 starsAmazon United Kingdom average 4.36 stars

Average reviews

18,147per listing

Listings tracked

154

28 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

28

Successful launches

4Amazon's first-year sales bar

Average brand age

46 months