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Wolves Fc

Fail

The top 5 brands take 91% of clicks, so Wolves Fc is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£101K/yr161K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
59%top-5 click share · 11 brands · 65 sellers

Flapen Score

Wolves Fc against its category

The dotted line is the Fashion average. Past it, Wolves Fc is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wolves Fc market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wolves Fc 161K times last year and spent an estimated £101K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
4.1%
Market size, estimated
£101Ka year
Peak month
December6.4× the quietest month
Top search term
wolves fc gifts45K searches a year

02 · Price

A sale here is worth £15.27.

Listings sell for £15.27 on average, from £3.83 to £41.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £15.27 that is £0 to £2K a year per listing.

Average price
£15.27inside the $15 to $100 sweet spot
Price range
£3.83–£41.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #567 within Activewear. It carries 398 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
9.0%
Average rank
#567in Activewear
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
398per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Wolves Fc products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

65

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

59%

Top 20: 90%

Open market

7%

  • FOCO78%
  • Half Time Club4%
  • Wolverhampton Wanderers4%
  • VIROSA3%
  • SIGNED BY THE STARS2%
  • bring me socks2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Wolves Fc search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Wolves Fc search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wolves fc gifts45K/yr
  • wolves34K/yr
  • wolves fc22K/yr
  • wolverhampton wanderers gifts30K/yr
  • wolves fc merchandise15K/yr
  • wolverhampton wanderers15K/yr

Reviews and returns

What reviews say buyers love and hate about Wolves Fc

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.11

Not great quality

Zipper Quality50%−0.23

Not great quality at all Zip broke after 3 weeks

Love

Ease Of Use33%+2.45

still useful

Quality-Overall33%−0.11

Great quality

Absolutely great quality

Fun/Entertainment Experience33%+2.45

Fun

Return

0.6% Return rate 0% Fixable by listing

Value For Money30%▁▁▁▁██
Quality-Overall20%▁▁▁█▁▁

Not great quality

Defective Material/Parts15%▁▁▁▆▁█
Gifting Purpose10%▁▁▁▁▁█
Material Quality10%▁▁▁█▁▁

FAQ

Common Wolves Fc questions

Answered from the same tracked data.