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wolverine costume

Skip it

Soft demand (-49.3% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 14Competition 7Returns 66Price range 71Avg price 92Brand share 0Review moat 82Quality gap 53

Avg price

Great£21.85

avg listing price — sweet spot $15–$100

Review moat

Great354.38

avg incumbent reviews — the moat a new listing must climb

Price range

Good£6.81–£34.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad91%

top-5 click share — a locked-up shelf

Market size

Bad£19K

£19K/yr · 80K searches

Growth

Bad-49.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, wolverine costume is a £19K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 27/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

wolverine costume market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
£16K–£22K
units × avg price
Conversion rate
1.1%
Avg BSR
#895
Page quality
0%
Prime
75%
Sponsored
25%
Out of stock
8.9%
Avg brand age
42 months
Avg seller age
194 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Rubies47%
  • Official47%
  • Marvel3%
  • Bemodst3%

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — -49.3% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 29.9×

Top wolverine costume search terms

  • wolverine costume50K/yr
  • wolverine costume kids15K/yr
  • wolverine costume adult6K/yr
  • wolverine kids costume5K/yr
  • kids wolverine costume4K/yr
All search terms

Top wolverine costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£94010%£2K15%£3K20%£4K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about wolverine costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall42%

“Sizing was perfect”

Quality-Overall38%

“costume quality was very good for the price paid”

Value For Money6%

“Great for the price”

Fun/Entertainment Experience4%

“The kids also enjoyed the costume”

What buyers complain about

Allergies25%

“Velcro on the back is quite itchy”

Durability17%

“It does not feel too durable”

Top return reasons

Size-Overall76%
Quality-Overall10%
Defective Material/Parts5%
Functionality-Overall3%
Durability2%
Shape/Style2%
Product Condition1%
Material Quality1%
Advertised Vs Actual Product1%

Common questions

Is wolverine costume profitable to sell on Amazon United Kingdom?
The niche generates £19K/yr across 8 tracked products. 90-day search growth is -49.3%. Flapen's verdict: Skip it (27/100).
How competitive is the wolverine costume niche?
4 brands and 25 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in wolverine costume?
Top complaints mined from reviews: Allergies, Durability. The return rate is 2.4%.
When does demand for wolverine costume peak?
Demand peaks in Oct–Nov; the busiest month runs 29.9× the quietest.
What does it cost to enter the wolverine costume niche?
Listings span £6.81–£34.97; the average listing price is £21.85 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.