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Wolverine Costume

Fail

Demand is soft, at -49.3% this quarter, so Wolverine Costume is a Fail.

Flapen Score
27
27 / 100
Ranks 2,398 of 2,461 Fashion niches · −21 vs the category median of 48
Market size
£19K/yr80K searches / yr
90-day growth
-49.3%search demand this quarter
Competition
91%top-5 click share · 4 brands · 25 sellers

Flapen Score

Wolverine Costume against its category

The dotted line is the Fashion average. Past it, Wolverine Costume is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wolverine Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wolverine Costume 80K times last year and spent an estimated £19K. All 4 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 27 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-49.3%
Conversion, latest week
1.1%
Market size, estimated
£19Ka year
Peak month
October29.9× the quietest month
Top search term
wolverine costume50K searches a year

02 · Price

A sale here is worth £21.85.

Listings sell for £21.85 on average, from £6.81 to £34.97. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £21.85 that is £0 to £2K a year per listing.

Average price
£21.85inside the $15 to $100 sweet spot
Price range
£6.81–£34.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #895 within Nightwear, Lingerie & Underwear. It carries 354 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
8.9%
Average rank
#895in Nightwear, Lingerie & Underwear
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
354per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Wolverine Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£940£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 flat

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Rubies47%
  • Official47%
  • Marvel3%
  • Bemodst3%

Demand

Wolverine Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 29.9×

Search terms

Top Wolverine Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wolverine costume50K/yr
  • wolverine costume kids15K/yr
  • wolverine costume adult6K/yr
  • wolverine kids costume5K/yr
  • kids wolverine costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Wolverine Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies25%+0.35

Velcro on the back is quite itchy

Durability17%+0.23

It does not feel too durable

Love

Size-Overall42%+3.75

Sizing was perfect

it has the costume in both size

Wonderful fit

Quality-Overall38%−0.73

costume quality was very good for the price paid

the mask is really good quality

Great Product

Value For Money6%+0.35

Great for the price

for the price you cant go wrong

Fun/Entertainment Experience4%+0.23

The kids also enjoyed the costume

Return

2.4% Return rate 79% Fixable by listing

Size-Overall76%█▆▆▇▆▅
Quality-Overall10%▁█▅▁▇▃
Defective Material/Parts5%▁▁▃█▁▁
Functionality-Overall3%▁▁▂▁▁█
Durability2%▁▁▁▁█▁

It does not feel too durable

FAQ

Common Wolverine Costume questions

Answered from the same tracked data.