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Wolverine Costume

soft demand (-49.3% this quarter) — Wolverine Costume doesn't clear our bar today.

Flapen Score

27
Skip it
Market size 5Growth 0Conversion 14Competition 7Returns 66Price range 71Avg price 92Brand share 0Review moat 82Quality gap 53
This niche Category average

Is Wolverine Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Wolverine Costume is a £19K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 27/100.

Wolverine Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -49.3% over the last 90 days and 1.1% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr1K
Search volume / yr-49.3%80K
Conversion rate1.1%
Avg price£21.85

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 25
Top-5 product click share91%
Open market0%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement25%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews354

Top Wolverine Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

£0£940£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 flat

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Rubies47%
  • Official47%
  • Marvel3%
  • Bemodst3%

Wolverine Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume80KCVR1.1%Products8Brands4Top 5 Brands100%OOS Rate8.9%Rating4.4★Reviews354Avg BSR#895
45K35KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 29.9×

Top Wolverine Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wolverine costume50K/yr
  • wolverine costume kids15K/yr
  • wolverine costume adult6K/yr
  • wolverine kids costume5K/yr
  • kids wolverine costume4K/yr

What reviews say buyers love and hate about Wolverine Costume

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Size-Overall42%

Sizing was perfect

Quality-Overall38%

costume quality was very good for the price paid

Value For Money6%

Great for the price

Fun/Entertainment Experience4%

The kids also enjoyed the costume

What buyers complain about

42% of reviews
Allergies25%

Velcro on the back is quite itchy

Durability17%

It does not feel too durable

Wolverine Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

2.4%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
76%
2Quality-Overall
10%
3Defective Material/Parts
5%
4Functionality-Overall
3%
5Durability
2%

Common Wolverine Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wolverine Costume 27/100 on Amazon United Kingdom — Skip it. The niche generates £19K/yr across 8 tracked products. Search demand moved -49.3% over the last 90 days.
Search demand for Wolverine Costume on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 29.9× the quietest.