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Wolf

Fail

Shoppers spend only $15K a year here, so Wolf is a Fail.

Flapen Score
31
31 / 100
Ranks 2,319 of 2,461 Fashion niches · −17 vs the category median of 48
Market size
£15K/yr380K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
85%top-5 click share · 9 brands · 17 sellers

Flapen Score

Wolf against its category

The dotted line is the Fashion average. Past it, Wolf is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wolf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wolf 380K times last year and spent an estimated £15K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 380K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
380K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
0.4%
Market size, estimated
£15Ka year
Peak month
December2.5× the quietest month
Top search term
wolf319K searches a year

02 · Price

A sale here is worth £11.00.

Listings sell for £11.00 on average, from £3.83 to £38.78. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.00 that is £0 to £1K a year per listing.

Average price
£11.00under the $15 to $100 sweet spot
Price range
£3.83–£38.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #461 within Luggage & Travel Gear. It carries 984 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#461in Luggage & Travel Gear
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
984per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Wolf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

17

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

9%

  • STARKET54%
  • Remorlet9%
  • OADAA8%
  • WILD REPUBLIC7%
  • ZEERSHEE6%
  • ROMANTICWORK6%
  • Open — no brand owns it (3 brands, 9%)

Demand

Wolf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Wolf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wolf319K/yr
  • wolf gifts42K/yr
  • wolf gifts for women9K/yr
  • wolf gifts for men10K/yr

Reviews and returns

What reviews say buyers love and hate about Wolf

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product17%−0.10

Not the same as picture

Quality-Overall17%−0.02

Cheap and cheerful

Chain/Key Quality17%−0.03

flimsy chain broke on day 2 of wearing

Pretty didn't last long chain broke

Size-Overall8%−0.05

A lot smaller than expected

Smaller than expected

Love

Gifting Purpose36%+3.13

It's a cool little gift

Beautiful, it was a gift

Will make a lovely present

Quality-Overall13%−0.02

Good quality

Good quality product

pleased with the quality

Design-Overall10%+0.77

It's original and I love the design

Value For Money10%+0.77

Great product at a great price

Material Quality5%−0.03

it is solidly made

Return

0.8% Return rate 90% Fixable by listing

Size-Overall60%▁▁▅█▁▁

A lot smaller than expected

Smaller than expected

Advertised Vs Actual Product20%▁▁█▁▁▁

Not the same as picture

Wrinkles10%▁▁▁▁█▁
Shape/Style10%▁▁▁▁█▁

FAQ

Common Wolf questions

Answered from the same tracked data.