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Wish Disney

Fail

Shoppers spend only $0 a year here, so Wish Disney is a Fail.

Flapen Score
19
19 / 100
Ranks 2,456 of 2,461 Fashion niches · −29 vs the category median of 48
Market size
£0/yr8K searches / yr
90-day growth
-61.0%search demand this quarter
Competition
79%top-5 click share · 4 brands · 97 sellers

Flapen Score

Wish Disney against its category

The dotted line is the Fashion average. Past it, Wish Disney is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wish Disney market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wish Disney 8K times last year and spent an estimated £0. All 4 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 19 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -61.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-61.0%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
November5.7× the quietest month
Top search term
wish disney4K searches a year

02 · Price

A sale here is worth £7.78.

Listings sell for £7.78 on average, from £2.89 to £13.77. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £7.78 that is £0 to £778 a year per listing.

Average price
£7.78under the $15 to $100 sweet spot
Price range
£2.89–£13.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£778
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #875 within Luggage & Travel Gear. It carries 712 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#875in Luggage & Travel Gear
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
712per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Wish Disney products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

97

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Mattel45%
  • Disney's Wish34%
  • Discoball14%
  • Simba6%

Demand

Wish Disney search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Wish Disney search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wish disney4K/yr
  • wish toys2K/yr
  • disney wish toys2K/yr

Reviews and returns

What reviews say buyers love and hate about Wish Disney

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%

Theyre a little smaller than her other Disney Princess and Encanto characters,

Love

Gifting Purpose33%

This was a gift

Quality-Overall33%

Good quality and value for price

Fun/Entertainment Experience11%

my 4 year old Granddaughter loved them

Value For Money11%

Great value for money and excellent quality

Return

0.6% Return rate 50% Fixable by listing

Gifting Purpose50%█▁▁▁▁▁
Size-Overall50%▁▁█▁█▁

Theyre a little smaller than her other Disney Princess and Encanto characters,

FAQ

Common Wish Disney questions

Answered from the same tracked data.