Winter Hats for Women

Shoppers searched for this 514K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -55.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months

514K

Growth, 90 days vs prior 90

-55.4%

Conversion, latest week

0.9%

Market size, estimated

£47Ka year

Top search term

ladies hats68K searches a year

Listings sell for £9.80 on average, from £1.65 to £44.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £9.80 that is £0 to £980 a year per listing.

Average price

£9.80under the $15 to $100 sweet spot

Price range

£1.65–£44.54

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£980

Returns

2.9%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #306 within Accessories. It carries 1,282 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

88%

Out of stock, average day

22.7%

Average rank

#306in Accessories

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,282per listing

Listings tracked

171

40 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

40

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months