Winter Hats for Women

Shoppers searched for this 514K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -55.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months

514K

Growth, 90 days vs prior 90

-55.4%

Conversion, latest week

0.9%

Market size, estimated

£47Ka year

Top search term

ladies hats68K searches a year

Listings sell for £9.80 on average, from £1.65 to £44.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £9.80 that is £0 to £980 a year per listing.

Average price

£9.80under the $15 to $100 sweet spot

Price range

£1.65–£44.54

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£980

Returns

2.9%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #306 within Accessories. It carries 1,282 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

88%

Out of stock, average day

22.7%

Average rank

#306in Accessories

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,282per listing

Listings tracked

171

40 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

40

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months