Winter Hats for Men

Shoppers searched for this 417K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -77.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months

417K

Growth, 90 days vs prior 90

-77.7%

Conversion, latest week

1.3%

Market size, estimated

£59Ka year

Top search term

mens hats uk9K searches a year

Listings sell for £11.18 on average, from £3.57 to £26.21. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.18 that is £1K to £3K a year per listing.

Average price

£11.18under the $15 to $100 sweet spot

Price range

£3.57–£26.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

1.9%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #306 within Accessories. It carries 4,382 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

97%

Out of stock, average day

14.3%

Average rank

#306in Accessories

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,382per listing

Listings tracked

101

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months