winter hats for men
Skip itSoft demand (-77.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Good£3.57–£26.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.18avg listing price — sweet spot $15–$100
Review moat
Bad4,382.33avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£59K£59K/yr · 417K searches
Growth
Bad-77.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, winter hats for men is a £59K/yr Amazon United Kingdom market (417K searches/yr). The top 5 brands hold 36% of demand. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
winter hats for men market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £112K–£140K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #306
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 75%
- Out of stock
- 14.3%
- Avg brand age
- 48 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
59 rising
Sellers
170
Top-5 brand share
36%
Top 20: 69%
Top-5 click share
23%
Top 20: 52%
Open market
60%
- Wmcaps11%
- Lvaiz Hats9%
- ROXUN6%
- ehsbuy5%
- DANISH ENDURANCE5%
- NIKE5%
Demand
Weekly Amazon search volume, last 25 weeks — -77.7% search growth over the last 90 days.Top winter hats for men search terms
- mens hats uk9K/yr
- winter hat66K/yr
- winter hats for men109K/yr
- mans hat4K/yr
- winter caps for men24K/yr
- winter hats25K/yr
- mens winter hat70K/yr
- mens winter hats28K/yr
- winter cap13K/yr
- winter hat men11K/yr
Top winter hats for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ROXUN Mens Winter Hat Kint Beanie Soft Warm Unisex Windproof Skull Cap
ROXUN£8.184.5★1,094 rev
ehsbuy Beanie Hat Men Fleece Lined Stretchy Winter Hats Soft Cuffed Warm Wooly Hat Thermal Beanie Skull Cap Gifts for Men Women
ehsbuy£7.064.6★67 rev
Blackrock Black Beanie Hat for Men and Women Running Lightweight Skull Caps Thermal Beanie Winter Work Hat Unisex - One Size
Blackrock£5.174.5★7,535 rev
DANISH ENDURANCE Merino Wool Beanie Hat Thermal Winter Hats Knit Wooly Hat for Men and Women Unisex Blue
DANISH ENDURANCE£19.014.4★16,871 rev
Winter Beanie Hat Scarf for Men Women Knit Thick Fleece Lined Warm Windproof Ski Skull Cap Neck Warmer Gaiter Face Scarf Set Black+Orange One Size
Lvaiz Hats£11.784.6★880 rev
Newest
by launch date
Magracy Mens Winter Trapper Hat with Face Mask Water-Resistant Reflective Baseball Cap with Earflaps Sherpa Lined Aviator Cap Army Green
Magracy£20.216 rev
ROXUN Mens Winter Hat Kint Beanie Soft Warm Unisex Windproof Skull Cap
ROXUN£8.181,094 rev
Keains Unisex Wooly HatThermal Winter HatsWarm Fleece Lining Hats Knit Beanie for Men and WomenGifts for Men Women Dad Black
Keains£7.04116 rev
WK IEASON Winter Thermal Fleece Beanie Neck Warmer Set Winter Running Hat and Thermal Snoods Unisex Scarf and Fleece Beanie for Running Jogging Skiing Cycling Snowboarding Climbing Outdoor Sports
WK IEASON£10.59111 rev
ehsbuy Beanie Hat Men Fleece Lined Stretchy Winter Hats Soft Cuffed Warm Wooly Hat Thermal Beanie Skull Cap Gifts for Men Women
ehsbuy£7.0667 rev
Trending
90-day click momentumehsbuy Beanie Hat Men Fleece Lined Stretchy Winter Hats Soft Cuffed Warm Wooly Hat Thermal Beanie Skull Cap Gifts for Men Women
ehsbuy£7.064.6★
AYPOW 2 Packs Quick Dry Mens Baseball Cap Sports Lightweight Running Caps Hat Breathable Folding Mesh Adjustable Sun Hats Summer UV Protection Outdoor Hats For Hiking Walking Climbing Fishing
AYPOW£11.274.5★
ITODA Bucket Cap Wide Brim Sun Hat UPF50+ Summer Beach Hat Women Men Fishing Hats Sunbonnet Foldable Glacier Cap Lightweight Outdoor Sun Protection Hats for Fishing Hiking Traveling Vocation
ITODA£7.034.0★
Magracy Mens Winter Trapper Hat with Face Mask Water-Resistant Reflective Baseball Cap with Earflaps Sherpa Lined Aviator Cap Army Green
Magracy£20.214.5★
Beechfield - B45 Black Classic Cuffed Beanie Hat - Unisex Winter Hat Classic Knit and One Size Beenie Hat - Double Layer
Beechfield£3.574.5★
What buyers say about winter hats for men
What buyers praise and complain about, mined from review topics.What buyers love
“Still solid quality”
“Toasty warm”
“Fits like a glove”
“Excellent value”
“Comfy and warm”
“Exactly what I was looking for”
“Good materials”
“Colour is versatile”
“Soft to touch”
“very light easy fitting”
What buyers complain about
“Little tight”
“Bad quality”
“It looks very expensive”
“why they changed the material i dont no”
“Not as thick chunky knit as expected”
“Broke after a few times wearing”
“Not quite how it looked in the picture”
“Once it gets wet the hat stinks”
“Nice hats BUT the finishing in sewing is awful”
“The stick on doesnt stick”
Top return reasons
Common questions
- Is winter hats for men profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 101 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -77.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the winter hats for men niche?
- 59 brands and 170 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in winter hats for men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.9%.
- What does it cost to enter the winter hats for men niche?
- Listings span £3.57–£26.21; the average listing price is £11.18 (sweet spot $15–$100). The average incumbent carries 4,382 reviews — the moat a new listing must climb.