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Winnie the Pooh Teddy

Fail

The top 5 brands take 100% of clicks, so Winnie the Pooh Teddy is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£42K/yr87K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
69%top-5 click share · 5 brands · 41 sellers

Flapen Score

Winnie the Pooh Teddy against its category

The dotted line is the Fashion average. Past it, Winnie the Pooh Teddy is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winnie the Pooh Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Winnie the Pooh Teddy 87K times last year and spent an estimated £42K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
3.7%
Market size, estimated
£42Ka year
Top search term
winnie the pooh teddy63K searches a year

02 · Price

A sale here is worth £12.83.

Listings sell for £12.83 on average, from £7.59 to £24.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £12.83 that is £1K to £3K a year per listing.

Average price
£12.83under the $15 to $100 sweet spot
Price range
£7.59–£24.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #872 within Shoes. It carries 374 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
81%
Out of stock, average day
5.6%
Average rank
#872in Shoes
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
374per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Winnie the Pooh Teddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Rainbow Designs42%
  • Disney35%
  • Simba13%
  • UKToyworld8%
  • TY2%

Demand

Winnie the Pooh Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.4× · 8 of 12 months tracked

Search terms

Top Winnie the Pooh Teddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • winnie the pooh teddy63K/yr
  • winnie the pooh plush14K/yr
  • winnie the pooh soft toy6K/yr
  • winnie the pooh teddy bear3K/yr

Reviews and returns

What reviews say buyers love and hate about Winnie the Pooh Teddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.03

Very small

Tiny lol

A little smaller than I pictured

Value For Money17%−0.03

expensive as well

Cute bug pricey

pricey for a smallish soft toy

Product Condition11%−0.04

Received returned item

The purchased toy was most likely a returned item

Smell6%−0.02

The item also has a nasty smell

it sort of smells like a bin

nasty smell and tag

Natural Resource Wastage4%−0.01

Waste of money

Love

Soft Feel26%

Cute soft toy

Soft and cuddly

Great soft toy

Quality-Overall19%+0.76

Good quality purchase for my newborn grandson

well made

Good quality

Comfort-Overall11%+0.64

So comfortable

Very comfortable slippers

There comfy when they do fit on feet

Gifting Purpose11%+0.90

Cute gift

Great gift

Lovely gift for new baby

Size-Overall8%−0.03

good size

its a perfect size for my granddaughter

the size is perfect for a small baby

Return

0.9% Return rate 72% Fixable by listing

Size-Overall55%▅█▅▆▇▃

Very small

Tiny lol

A little smaller than I pictured

Advertised Vs Actual Product13%▁▁█▃▂█
Quality-Overall9%▅█▁▅▁▆

Poor quality

Buy something better quality

Value For Money8%█▁▁▁▄▁

expensive as well

Cute bug pricey

pricey for a smallish soft toy

Stitch/Finish/Polish4%▁▁▁▁▁█

FAQ

Common Winnie the Pooh Teddy questions

Answered from the same tracked data.