Winnie the Pooh
FailDemand is soft, at -26.6% this quarter, so Winnie the Pooh is a Fail.
- Flapen Score
- 47 / 100Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 4847
- Market size
- £312K/yr951K searches / yr
- 90-day growth
- -26.6%search demand this quarter
- Competition
- 58%top-5 click share · 19 brands · 49 sellers
Flapen Score
Winnie the Pooh against its category
The dotted line is the Fashion average. Past it, Winnie the Pooh is stronger. Inside it, weaker.
Market
The Winnie the Pooh market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Winnie the Pooh 951K times last year and spent an estimated £312K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 951K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £312K a year.
- Searches, last 12 months
- 951K
- Growth, 90 days vs prior 90
- -26.6%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £312Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- winnie the pooh494K searches a year
02 · Price
A sale here is worth £15.32.
Listings sell for £15.32 on average, from £3.32 to £34.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £15.32 that is £2K to £4K a year per listing.
- Average price
- £15.32inside the $15 to $100 sweet spot
- Price range
- £3.32–£34.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #288 within Nightwear, Lingerie & Underwear. It carries 225 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 79%
- Out of stock, average day
- 9.6%
- Average rank
- #288in Nightwear, Lingerie & Underwear
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 225per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Winnie the Pooh products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
K Collection Ladies Ex Store Snuggly Dressing Gown - Loungewear Nightwear - Winnie Design - Sizes 4-22 (Winnie Design Neutral Colour Size 16-18)
- Price
- £23.29
- Rating
- 4.6/5
- Reviews
- 215
- Age
- 2y ago
K Collection Ladies Ex Store Snuggly Dressing Gown - Loungewear Nightwear - Winnie Design - Sizes 4-22 (Winnie Design Neutral Colour Size 12-14)
- Price
- £23.30
- Rating
- 4.6/5
- Reviews
- 215
- Age
- 2y ago
Winnie the Pooh Womens Short Pyjama Set 100% cotton Licensed Winnie the Pooh Gift UK 16-18
- Price
- £14.90
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 1y ago
Winnie the Pooh Womens Slippers | Ladies Teddy Bear Indoor Fur Mules in Yellow | Embroidered Character Face Slip On House Shoes for Adults and Teens | Childrens Story Book Animation Merchandise Gift
- Price
- £13.68
- Rating
- 4.6/5
- Reviews
- 188
- Age
- 1y ago
Disney DN1460 Pooh & Friends Classic Winnie The Pooh Soft Toy Beige
- Price
- £10.44
- Rating
- 4.7/5
- Reviews
- 1,019
- Age
- 8y ago
Trending
90-day click momentum
Womens Disney Winnie The Pooh Nightdress - Nighties For Women 100 Percent Cotton T-Shirt Style White Nightie with Sketch Print Short Sleeve Crew Neck Sleepwear
- Price
- £16.63
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Funko Pop! Disney: Winnie the Pooh Sleeping Pooh - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans - Model Figure for Collectors
- Price
- £10.99
- Rating
- 4.9/5
- Reviews
- 102
- Age
- 8mo ago
Winnie the Pooh Womens Short Pyjama Set 100% cotton Licensed Winnie the Pooh Gift UK 16-18
- Price
- £14.90
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 1y ago
Disney Winnie the Pooh Girls Onesie in Green | Kids All In One Fleece Pyjama Loungewear | Piglett Tigger Eeyore Rabbit PJs Sleepsuit Nightwear | Pajama Bodysuit Romper Merchandise Gift for Children
- Price
- £14.01
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 3y ago
Winnie the Pooh Womens Slippers | Ladies Teddy Bear Indoor Fur Mules in Yellow | Embroidered Character Face Slip On House Shoes for Adults and Teens | Childrens Story Book Animation Merchandise Gift
- Price
- £13.68
- Rating
- 4.6/5
- Reviews
- 188
- Age
- 1y ago
Newest
by launch dateWomens Disney Winnie The Pooh Nightdress - Nighties For Women 100 Percent Cotton T-Shirt Style White Nightie with Sketch Print Short Sleeve Crew Neck Sleepwear
- Price
- £16.63
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Funko Pop! Disney: Winnie the Pooh Sleeping Pooh - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans - Model Figure for Collectors
- Price
- £10.99
- Rating
- 4.9/5
- Reviews
- 102
- Age
- 8mo ago
Winnie the Pooh Womens Short Pyjama Set 100% cotton Licensed Winnie the Pooh Gift UK 16-18
- Price
- £14.90
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 1y ago
Winnie the Pooh Womens Short Pyjama Set 100% cotton Licensed Winnie the Pooh Gift UK 20-22
- Price
- £14.98
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 1y ago
Disney Winnie The Pooh Womens Calf Socks Set of 5 | Character Prints Featuring Pooh Eeyore Piglet Tigger | Multicoloured Blue Yellow White Pink Orange Merch - 4-8 UK
- Price
- £14.93
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
49
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
58%
Top 20: 88%
Open market
18%
- Disney35%
- K Collection28%
- Rainbow Designs10%
- FunnyCos4%
- CROWNLY CRYSTAL3%
- Yesnote3%
- Open — no brand owns it (13 brands, 18%)
Demand
Winnie the Pooh search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Winnie the Pooh search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- winnie the pooh494K/yr
- winnie the pooh gifts316K/yr
- winnie the pooh gifts for women65K/yr
- winnie17K/yr
- pooh16K/yr
- pooh bear14K/yr
- winnie the pooh gifts for adults16K/yr
- winnie the pooh toy8K/yr
- classic winnie the pooh7K/yr
Reviews and returns
What reviews say buyers love and hate about Winnie the Pooh
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small
shorts were like 2 size bigger
Sizing was big
The item also has a nasty smell
it sort of smells like a bin
Poor quality, smelled perfumes so someone has ware it
Abit expensive for what it is
Dont buy inferior quality
Small gift
Love
Cute gift
Birthday gift
Great gift
Good quality purchase for my newborn grandson
Good quality
Well made to a very high standard
Cute soft toy
Soo soft
material is so soft which is good for sleeping almost like a big cuddle
So comfortable
Very comfortable slippers
There comfy when they do fit on feet
love them nice and bright and colourful
the colours are lovely
Return
1.1% Return rate 65% Fixable by listing
Small
shorts were like 2 size bigger
Sizing was big
Dont buy inferior quality
I do not like the material that the cover is made out of
Not good quality material
It has an almost plastic feel to it
Abit expensive for what it is
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Winnie the Pooh questions
Answered from the same tracked data.