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Will You Be My Bridesmaid

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $58K a year here, so Will You Be My Bridesmaid is a Maybe.

Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£58K/yr218K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
27%top-5 click share · 50 brands · 83 sellers

Flapen Score

Will You Be My Bridesmaid against its category

The dotted line is the Fashion average. Past it, Will You Be My Bridesmaid is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Will You Be My Bridesmaid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Will You Be My Bridesmaid 218K times last year and spent an estimated £58K. The top 5 brands take 34% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
2.8%
Market size, estimated
£58Ka year
Peak month
January1.9× the quietest month
Top search term
bridesmaid proposal91K searches a year

02 · Price

A sale here is worth £9.46.

Listings sell for £9.46 on average, from £1.69 to £38.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.46 that is £946 to £2K a year per listing.

Average price
£9.46under the $15 to $100 sweet spot
Price range
£1.69–£38.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£946–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #1,609 within Jewellery. It carries 106 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
10.9%
Average rank
#1,609in Jewellery
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
106per listing
Listings tracked
67

04 · Newcomers

Amazon counts 0 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Will You Be My Bridesmaid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

50 rising

Sellers

83

Top-5 brand share

34%

Top 20: 75%

Top-5 click share

27%

Top 20: 65%

Open market

62%

  • Lula & Gray9%
  • Generic8%
  • Pink Positive7%
  • Zefrorden5%
  • Frerdui5%
  • Abeillo4%

Demand

Will You Be My Bridesmaid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Will You Be My Bridesmaid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bridesmaid proposal91K/yr
  • will you be my bridesmaid74K/yr
  • will you be my bridesmaid card15K/yr
  • be my bridesmaid gifts15K/yr
  • bridesmaid card7K/yr
  • bridesmaid proposal card4K/yr
  • will you be my bridesmaid gifts7K/yr
  • bridesmaid proposal gift5K/yr

Reviews and returns

What reviews say buyers love and hate about Will You Be My Bridesmaid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%+1.16

Bigger than expected

internal size is 2mm smaller

turned out to be slightly bigger than expected so ended up using them for champagne instead

Defective Material/Parts17%−0.09

Disappointed broken item

Advertised Vs Actual Product17%−0.09

Description is wrong

Value For Money8%−0.08

looks more expensive than what I paid

Moist/Dry6%−0.03

One box has dried flowers in it

Love

Quality-Overall25%+1.61

Great product, came exactly as says it will

The quality of these bridesmaid earrings is very good

Good quality

Gifting Purpose16%+0.38

Wonderful gift idea

Its really nice for a gift

Nice gift

Size-Overall11%+1.16

thought they would be a good size

Totally recommend just the right size

Great size

Warmth8%+0.44

warm

keeps you warm

Keep warm in the evening outdoors

Value For Money7%−0.08

A good bundle for the price

Not bad for the price

Worth the price

Return

0.6% Return rate 65% Fixable by listing

Color30%▁▄▁▅▇█
Size-Overall23%█▄▄▂▅▃

Bigger than expected

internal size is 2mm smaller

turned out to be slightly bigger than expected so ended up using them for champagne instead

Print Quality7%▁▅█▅▁▃
Quality-Overall7%▇█▁▃▁▂
Advertised Vs Actual Product5%▁▁▁▁█▄

Description is wrong

FAQ

Common Will You Be My Bridesmaid questions

Answered from the same tracked data.