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Wicked for Good

Fail

Demand is soft, at -84.2% this quarter, so Wicked for Good is a Fail.

Flapen Score
29
29 / 100
Ranks 2,364 of 2,461 Fashion niches · −19 vs the category median of 48
Market size
£117K/yr303K searches / yr
90-day growth
-84.2%search demand this quarter
Competition
93%top-5 click share · 5 brands · 111 sellers

Flapen Score

Wicked for Good against its category

The dotted line is the Fashion average. Past it, Wicked for Good is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicked for Good market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wicked for Good 303K times last year and spent an estimated £117K. All 5 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -84.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
-84.2%
Conversion, latest week
2.1%
Market size, estimated
£117Ka year
Top search term
wicked for good281K searches a year

02 · Price

A sale here is worth £18.41.

Listings sell for £18.41 on average, from £8.14 to £32.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £18.41 that is £2K to £5K a year per listing.

Average price
£18.41inside the $15 to $100 sweet spot
Price range
£8.14–£32.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #394 within Girls. It carries 600 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#394in Girls
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
600per listing
Listings tracked
7

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Wicked for Good products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.

£0£18K£35K£53K£70K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

111

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

93%

Top 20: 100%

Open market

0%

  • Wicked68%
  • UltraByEasyPeasyStore18%
  • Funko8%
  • Mattel4%
  • Ariana Grande3%
  • Open — no brand owns it (0%)

Demand

Wicked for Good search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 36.4× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Wicked for Good

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
75%of negative reviews mention “Gifting Purpose”
1.5%of orders come back
“as this is a present it is annoying”
A buyer, on “Gifting Purpose”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Wicked for Good questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data