wicked for good
Skip itSoft demand (-84.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great£18.41avg listing price — sweet spot $15–$100
Review moat
Good600.14avg incumbent reviews — the moat a new listing must climb
Price range
Good£8.14–£32.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£117K£117K/yr · 303K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad93%top-5 click share — a locked-up shelf
Growth
Bad-84.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wicked for good is a £117K/yr Amazon United Kingdom market (303K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
wicked for good market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £55K–£74K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #394
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 25 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
111
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Wicked68%
- UltraByEasyPeasyStore18%
- Funko8%
- Mattel4%
- Ariana Grande3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 29 weeks — -84.2% search growth over the last 90 days.Top wicked for good products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wicked Baseball Jacket Glinda And Elphaba Varsity Girls Jacket Cotton Girls Jackets Cream 9-10 Years
Wicked£20.124.8★67 rev
Wicked Baseball Jacket Glinda And Elphaba Varsity Girls Jacket Cotton Girls Jackets Cream 12-13 Years
Wicked£19.974.8★67 rev
Ultra Large Round Retro Sunglasses UV400 - Large Circle Unisex Metal Frame with Spring Hinges Carry Pouch & Cleaning Cloth Mens Womens Shades - Silver with Light Pink Lenses
UltraByEasyPeasyStore£8.144.2★482 rev
Funko POP! Movies: Wicked For Good - Glinda in Blue Gown - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Model Figure for Collectors and Display
Funko£10.604.8★768 rev
Funko POP! Movies: Wicked For Good - Elphaba - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£8.974.8★437 rev
Newest
by launch date
Ariana Grande Wicked Elphaba Enchanted Eau de Parfum Spray 100ml Perfume for Women
Ariana Grande£28.3068 rev
Wicked Baseball Jacket Glinda And Elphaba Varsity Girls Jacket Cotton Girls Jackets Cream 9-10 Years
Wicked£20.1267 rev
Wicked Baseball Jacket Glinda And Elphaba Varsity Girls Jacket Cotton Girls Jackets Cream 12-13 Years
Wicked£19.9767 rev
Funko POP! Movies: Wicked For Good - Glinda in Blue Gown - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Model Figure for Collectors and Display
Funko£10.60768 rev
Funko POP! Movies: Wicked For Good - Elphaba - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£8.97437 rev
Trending
90-day click momentumAriana Grande Wicked Elphaba Enchanted Eau de Parfum Spray 100ml Perfume for Women
Ariana Grande£28.304.9★
Ultra Large Round Retro Sunglasses UV400 - Large Circle Unisex Metal Frame with Spring Hinges Carry Pouch & Cleaning Cloth Mens Womens Shades - Silver with Light Pink Lenses
UltraByEasyPeasyStore£8.144.2★
Wicked Baseball Jacket Glinda And Elphaba Varsity Girls Jacket Cotton Girls Jackets Cream 12-13 Years
Wicked£19.974.8★
Wicked Baseball Jacket Glinda And Elphaba Varsity Girls Jacket Cotton Girls Jackets Cream 9-10 Years
Wicked£20.124.8★
Mattel Universal Pictures Wicked: For Good Glinda Upland Doll
Mattel£32.764.8★
What buyers say about wicked for good
What buyers praise and complain about, mined from review topics.What buyers love
“Arrive on time great quality”
“Great present”
“As described”
“I was so impressed with the fragrance”
“Rally good and looks grait with my wicked pop figures and came very fast well worth it”
“Strong”
“Perfect collectible gift for my girl for Christmas”
“just the right size for any display cabinet”
What buyers complain about
“as this is a present it is annoying”
Top return reasons
Common questions
- Is wicked for good profitable to sell on Amazon United Kingdom?
- The niche generates £117K/yr across 7 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -84.2%. Flapen's verdict: Skip it (29/100).
- How competitive is the wicked for good niche?
- 5 brands and 111 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wicked for good?
- Top complaints mined from reviews: Gifting Purpose. The return rate is 1.5%.
- What does it cost to enter the wicked for good niche?
- Listings span £8.14–£32.76; the average listing price is £18.41 (sweet spot $15–$100). The average incumbent carries 600 reviews — the moat a new listing must climb.