Wicked for Good
FailDemand is soft, at -84.2% this quarter, so Wicked for Good is a Fail.
- Flapen Score
- 29 / 100Ranks 2,364 of 2,461 Fashion niches · −19 vs the category median of 4829
- Market size
- £117K/yr303K searches / yr
- 90-day growth
- -84.2%search demand this quarter
- Competition
- 93%top-5 click share · 5 brands · 111 sellers
Flapen Score
Wicked for Good against its category
The dotted line is the Fashion average. Past it, Wicked for Good is stronger. Inside it, weaker.
Market
The Wicked for Good market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wicked for Good 303K times last year and spent an estimated £117K. All 5 brands take every click. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -84.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.
- Searches, last 12 months
- 303K
- Growth, 90 days vs prior 90
- -84.2%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £117Ka year
- Top search term
- wicked for good281K searches a year
02 · Price
A sale here is worth £18.41.
Listings sell for £18.41 on average, from £8.14 to £32.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £18.41 that is £2K to £5K a year per listing.
- Average price
- £18.41inside the $15 to $100 sweet spot
- Price range
- £8.14–£32.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #394 within Girls. It carries 600 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 71%
- Out of stock, average day
- 0.0%
- Average rank
- #394in Girls
- Average rating
- 4.73 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 600per listing
- Listings tracked
- 7
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Wicked for Good products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wicked Baseball Jacket Glinda And Elphaba Varsity Girls Jacket Cotton Girls Jackets Cream 9-10 Years
- Price
- £20.12
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 9mo ago

Wicked Baseball Jacket Glinda And Elphaba Varsity Girls Jacket Cotton Girls Jackets Cream 12-13 Years
- Price
- £19.97
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 9mo ago

Ultra Large Round Retro Sunglasses UV400 - Large Circle Unisex Metal Frame with Spring Hinges Carry Pouch & Cleaning Cloth Mens Womens Shades - Silver with Light Pink Lenses
- Price
- £8.14
- Rating
- 4.2/5
- Reviews
- 482
- Age
- 11y ago

Funko POP! Movies: Wicked For Good - Glinda in Blue Gown - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.60
- Rating
- 4.8/5
- Reviews
- 768
- Age
- 11mo ago

Funko POP! Movies: Wicked For Good - Elphaba - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £8.97
- Rating
- 4.8/5
- Reviews
- 437
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Ariana Grande Wicked Elphaba Enchanted Eau de Parfum Spray 100ml Perfume for Women
- Price
- £28.30
- Rating
- 4.9/5
- Reviews
- 68
- Age
- 4mo ago

Ultra Large Round Retro Sunglasses UV400 - Large Circle Unisex Metal Frame with Spring Hinges Carry Pouch & Cleaning Cloth Mens Womens Shades - Silver with Light Pink Lenses
- Price
- £8.14
- Rating
- 4.2/5
- Reviews
- 482
- Age
- 11y ago

Wicked Baseball Jacket Glinda And Elphaba Varsity Girls Jacket Cotton Girls Jackets Cream 12-13 Years
- Price
- £19.97
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 9mo ago

Wicked Baseball Jacket Glinda And Elphaba Varsity Girls Jacket Cotton Girls Jackets Cream 9-10 Years
- Price
- £20.12
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 9mo ago

Mattel Universal Pictures Wicked: For Good Glinda Upland Doll
- Price
- £32.76
- Rating
- 4.8/5
- Reviews
- 2,312
- Age
- 1y ago
Newest
by launch date
Ariana Grande Wicked Elphaba Enchanted Eau de Parfum Spray 100ml Perfume for Women
- Price
- £28.30
- Rating
- 4.9/5
- Reviews
- 68
- Age
- 4mo ago

Wicked Baseball Jacket Glinda And Elphaba Varsity Girls Jacket Cotton Girls Jackets Cream 9-10 Years
- Price
- £20.12
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 9mo ago

Wicked Baseball Jacket Glinda And Elphaba Varsity Girls Jacket Cotton Girls Jackets Cream 12-13 Years
- Price
- £19.97
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 9mo ago

Funko POP! Movies: Wicked For Good - Glinda in Blue Gown - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.60
- Rating
- 4.8/5
- Reviews
- 768
- Age
- 11mo ago

Funko POP! Movies: Wicked For Good - Elphaba - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £8.97
- Rating
- 4.8/5
- Reviews
- 437
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
111
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- Wicked68%
- UltraByEasyPeasyStore18%
- Funko8%
- Mattel4%
- Ariana Grande3%
- Open — no brand owns it (0%)
Demand
Wicked for Good search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 36.4× · 7 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Wicked for Good
We read the reviews and the return reasons for every product selling here.
“as this is a present it is annoying”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wicked for Good questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









