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Wicked for Good

Fail

Demand is soft, at -84.2% this quarter, so Wicked for Good is a Fail.

Flapen Score
29
29 / 100
Ranks 2,364 of 2,461 Fashion niches · −19 vs the category median of 48
Market size
£117K/yr303K searches / yr
90-day growth
-84.2%search demand this quarter
Competition
93%top-5 click share · 5 brands · 111 sellers

Flapen Score

Wicked for Good against its category

The dotted line is the Fashion average. Past it, Wicked for Good is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wicked for Good market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wicked for Good 303K times last year and spent an estimated £117K. All 5 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -84.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
-84.2%
Conversion, latest week
2.1%
Market size, estimated
£117Ka year
Top search term
wicked for good281K searches a year

02 · Price

A sale here is worth £18.41.

Listings sell for £18.41 on average, from £8.14 to £32.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £18.41 that is £2K to £5K a year per listing.

Average price
£18.41inside the $15 to $100 sweet spot
Price range
£8.14–£32.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #394 within Girls. It carries 600 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#394in Girls
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
600per listing
Listings tracked
7

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Wicked for Good products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£18K£35K£53K£70K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

111

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Wicked68%
  • UltraByEasyPeasyStore18%
  • Funko8%
  • Mattel4%
  • Ariana Grande3%
  • Open — no brand owns it (0%)

Demand

Wicked for Good search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 36.4× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Wicked for Good

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Gifting Purpose75%−0.06

as this is a present it is annoying

not great as it was supposed to be a gift

Love

Quality-Overall29%+1.45

Arrive on time great quality

Great quality item

Product itself is ok

Gifting Purpose21%−0.06

Great present

Brilliant Birthday gift

So this is which she chose for a Christmas present

Advertised Vs Actual Product14%+1.32

As described

Just what she wanted

As described, perfect for wicked fans

Smell7%−0.04

I was so impressed with the fragrance

Value For Money7%+0.61

Rally good and looks grait with my wicked pop figures and came very fast well worth it

Return

1.5% Return rate 11% Fixable by listing

Defective Material/Parts50%▇▁▁▁██
Gifting Purpose13%█▁▁▁▁▁

as this is a present it is annoying

not great as it was supposed to be a gift

Shape/Style5%▁▁█▁▁▁
Adhesion/Stickiness5%▁█▁▁▁▁
Value For Money5%▁█▁▁▁▁

FAQ

Common Wicked for Good questions

Answered from the same tracked data.