White Watch
FailShoppers spend only $36K a year here, so White Watch is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £36K/yr122K searches / yr
- 90-day growth
- +43.9%search demand this quarter
- Competition
- 60%top-5 click share · 8 brands · 36 sellers
Flapen Score
White Watch against its category
The dotted line is the Fashion average. Past it, White Watch is stronger. Inside it, weaker.
Market
The White Watch market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Watch 122K times last year and spent an estimated £36K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- +43.9%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £36Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- ice watches for women33K searches a year
02 · Price
A sale here is worth £37.78.
Listings sell for £37.78 on average, from £4.99 to £69.63. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £37.78 that is £0 to £4K a year per listing.
- Average price
- £37.78inside the $15 to $100 sweet spot
- Price range
- £4.99–£69.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #1,232 within Boys. It carries 1,245 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #1,232in Boys
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,245per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top White Watch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ravel - Womens Pastel Coloured Everyday Watch (36mm case) - Analogue Quartz - R0137.04.1 - White/Silver Tone
- Price
- £7.75
- Rating
- 4.3/5
- Reviews
- 5,095
- Age
- 6y ago

ICE-WATCH - ICE ola kids Candy white - Girls wristwatch with silicon strap - 014426 (Small)
- Price
- £36.51
- Rating
- 4.7/5
- Reviews
- 647
- Age
- 9y ago

ICE-WATCH - ICE tie and dye Sunrise - Womens Wristwatch with Plastic Strap - 022600 (Small)
- Price
- £38.06
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 2y ago

Ravel - Womens Pastel Coloured Everyday Watch (36mm case) - Analogue Quartz - R0137.24.1 - White/Gold Tone
- Price
- £8.58
- Rating
- 4.3/5
- Reviews
- 5,095
- Age
- 4mo ago

Diesel Watch for Men Double Down S44 Three Hand Movement 44 mm White Polycarbonate Case with a Silicone Strap DZ1436
- Price
- £69.63
- Rating
- 4.4/5
- Reviews
- 2,376
- Age
- 15y ago
Trending
90-day click momentum
Ravel - Womens Pastel Coloured Everyday Watch (36mm case) - Analogue Quartz - R0137.24.1 - White/Gold Tone
- Price
- £8.58
- Rating
- 4.3/5
- Reviews
- 5,095
- Age
- 4mo ago

ICE-WATCH - ICE ola kids Candy white - Girls wristwatch with silicon strap - 014426 (Small)
- Price
- £36.51
- Rating
- 4.7/5
- Reviews
- 647
- Age
- 9y ago

Ravel - Unisex Classic Everyday Watch with Modern Numbers - Analogue Quartz - R0129.24.1 - White/Silver Tone/White Dial with Numbers
- Price
- £6.22
- Rating
- 4.2/5
- Reviews
- 257
- Age
- 1y ago

ICE-WATCH - ICE Sunset Warm Taupe - Montre Marron Pour Femme avec Bracelet en Silicone - 024984 (Medium)
- Price
- £65.57
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago

ICE-WATCH - ICE forever Blue - Boys wristwatch with silicon strap - 000125 (Small)
- Price
- £43.16
- Rating
- 4.2/5
- Reviews
- 481
- Age
- 16y ago
Newest
by launch date
Ravel - Womens Pastel Coloured Everyday Watch (36mm case) - Analogue Quartz - R0137.24.1 - White/Gold Tone
- Price
- £8.58
- Rating
- 4.3/5
- Reviews
- 5,095
- Age
- 4mo ago

OFFCUP 50M Waterproof Watch for Women Men with Night Light Ladies Analogue Quartz Watch Fashionable Casual Sporty Watches for Nurse Girls Boys Sports Activity
- Price
- £9.11
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 11mo ago

AOOSU Womens Wrist Watch Ladies Watches with Big Face Soft Silicone Strap Quartz Watch Waterproof Sport Ladies Wrist Watches Premium Fashion for Women Daily & Outdoor Wear White
- Price
- £8.90
- Rating
- 4.4/5
- Reviews
- 324
- Age
- 11mo ago

ICE-WATCH - ICE Sunset Warm Taupe - Montre Marron Pour Femme avec Bracelet en Silicone - 024984 (Medium)
- Price
- £65.57
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago

OFFCUP Womens Quartz Watch Soft Silicone Strap Ladies Watches 38MM Big Face Sports Watches Simple Nurse Wrist Watch for Women Ladies Girls Heart Pointer
- Price
- £4.99
- Rating
- 3.8/5
- Reviews
- 377
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
36
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
60%
Top 20: 96%
Open market
2%
- ICE-WATCH55%
- Ravel30%
- Diesel7%
- Nine West2%
- Tommy Hilfiger2%
- OFFCUP2%
- Open — no brand owns it (2 brands, 2%)
Demand
White Watch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top White Watch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ice watches for women33K/yr
- ice watch26K/yr
- white watches for women11K/yr
- white watch11K/yr
- mens white watch7K/yr
- ice watch mens11K/yr
- white watches for men7K/yr
- ladies white watch6K/yr
- ice watches6K/yr
- ice-watch3K/yr
Reviews and returns
What reviews say buyers love and hate about White Watch
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
did not work
it constantly stops working
Watch nogt working
and looks really cheap
not a good product
Rubbish
Battery was dead which I really did not expect
Battery didnt work
nit very practical
Im no longer able to use
it's very hard to read it
Unfortunately the control button has just come out
Love
Good value great for hols
Good price
I know it wasn't overly expensive
Lovely watch it's very good quality item this was cheap
Excellent quality watch
.good quality
they are comfortable on your wrist
It is lovely on my wrist
Nice looking watch sits nice on arm clear vision value for money recommend
Clear reading face
Nice looking clear watch
Lovely big face a easy for her to read the time - looks nice
A silicone strap is very comfortable
Looks very smart with the white leather strap
Beautiful watch my sister is over the moon with excellent quality the strap is soft
Return
2.6% Return rate 56% Fixable by listing
did not work
it constantly stops working
Watch nogt working
Battery was dead which I really did not expect
Battery didnt work
Keep looking
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Best Flapen score
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FAQ
Common White Watch questions
Answered from the same tracked data.









