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White Watch

Fail

Shoppers spend only $36K a year here, so White Watch is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£36K/yr122K searches / yr
90-day growth
+43.9%search demand this quarter
Competition
60%top-5 click share · 8 brands · 36 sellers

Flapen Score

White Watch against its category

The dotted line is the Fashion average. Past it, White Watch is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Watch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Watch 122K times last year and spent an estimated £36K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+43.9%
Conversion, latest week
0.8%
Market size, estimated
£36Ka year
Peak month
December1.7× the quietest month
Top search term
ice watches for women33K searches a year

02 · Price

A sale here is worth £37.78.

Listings sell for £37.78 on average, from £4.99 to £69.63. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £37.78 that is £0 to £4K a year per listing.

Average price
£37.78inside the $15 to $100 sweet spot
Price range
£4.99–£69.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #1,232 within Boys. It carries 1,245 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#1,232in Boys
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,245per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top White Watch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

36

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

2%

  • ICE-WATCH55%
  • Ravel30%
  • Diesel7%
  • Nine West2%
  • Tommy Hilfiger2%
  • OFFCUP2%
  • Open — no brand owns it (2 brands, 2%)

Demand

White Watch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top White Watch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice watches for women33K/yr
  • ice watch26K/yr
  • white watches for women11K/yr
  • white watch11K/yr
  • mens white watch7K/yr
  • ice watch mens11K/yr
  • white watches for men7K/yr
  • ladies white watch6K/yr
  • ice watches6K/yr
  • ice-watch3K/yr

Reviews and returns

What reviews say buyers love and hate about White Watch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.23

did not work

it constantly stops working

Watch nogt working

Quality-Overall12%

and looks really cheap

not a good product

Rubbish

Battery Life10%−0.11

Battery was dead which I really did not expect

Battery didnt work

Ease Of Use10%−0.07

nit very practical

Im no longer able to use

it's very hard to read it

Touch/Button Controls7%−0.07

Unfortunately the control button has just come out

Love

Value For Money19%+0.67

Good value great for hols

Good price

I know it wasn't overly expensive

Quality-Overall12%

Lovely watch it's very good quality item this was cheap

Excellent quality watch

.good quality

Wrist Fit9%+0.77

they are comfortable on your wrist

It is lovely on my wrist

Nice looking watch sits nice on arm clear vision value for money recommend

Display Size9%+0.82

Clear reading face

Nice looking clear watch

Lovely big face a easy for her to read the time - looks nice

Strap/String Quality8%−0.01

A silicone strap is very comfortable

Looks very smart with the white leather strap

Beautiful watch my sister is over the moon with excellent quality the strap is soft

Return

2.6% Return rate 56% Fixable by listing

Size-Overall34%▇██▄▄▆
Functionality-Overall20%▆▁▅▇██

did not work

it constantly stops working

Watch nogt working

Wrist Fit15%▃█▅▁▅▄
Strap/String Quality5%█▅▁▄▃▁
Battery Life5%▁▁▁▇█▆

Battery was dead which I really did not expect

Battery didnt work

FAQ

Common White Watch questions

Answered from the same tracked data.