white umbrella
Worth a lookShows demand growing +154.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+154.2%90-day search growth — must beat 0% to launch
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great£5.04–£103.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Great£16.55avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good907.67avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£23K£23K/yr · 42K searches
According to Flapen's Amazon United Kingdom niche tracking, white umbrella is a £23K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Worth a look — 63/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
white umbrella market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £33K–£41K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 82%
- Out of stock
- 5.4%
- Avg brand age
- 40 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
33 flat
Sellers
56
Top-5 brand share
54%
Top 20: 90%
Top-5 click share
44%
Top 20: 77%
Open market
42%
- A2Z24%
- Aolso9%
- Fulton8%
- YZDZSW7%
- Weewooday5%
- Hestya4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +154.2% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.4×
Top white umbrella search terms
- white umbrella29K/yr
- white umbrella wedding10K/yr
- white umbrellas3K/yr
Top white umbrella products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
A2Z White Wedding Umbrella 46 Inch Auto Open Bridal Rain Canopy
A2Z£9.404.3★18 rev
A2Z Ladies White Wedding Umbrella Vintage Frill Bridal Parasol Auto Open Walking Stick Waterproof Ruffle Lace PU Handle Soft Grip Sturdy Zinc Metal Frame Perfect for Brides Outdoor Event Canopy Brolly
A2Z£9.804.8★33 rev
Fulton Fairway 3 White Womens Umbrella White One Size
Fulton£16.504.5★657 rev
Aolso Travel Umbrella - 6 Ribs Mini UV Folding Sun Umbrella Windproof Rain Protection With Capsule Case Portable Pocket Size for Men Women (White)
Aolso£7.673.8★1,399 rev
YZDZSW 6 Ribs Windproof Compact Umbrella Small Umbrella for Handbag Pocket & Micro Travel Umbrellas UV Umbrellas with Case for Men Women 90 X 55cm (white)
YZDZSW£8.343.9★53 rev
Newest
by launch date
BICUIYIT Mini Folding Travel Umbrella|Pocket Umbrella Uv Protection & Storage Box | Portable Compact & Lightweight For Outdoor Office Car & Daily Use | For Women Men & Girls (White)
BICUIYIT£6.6247 rev
A2Z White Wedding Umbrella 46 Inch Auto Open Bridal Rain Canopy
A2Z£9.4018 rev
SY COMPACT Automatic Windproof Umbrellas Travel Strong Umbrella for Rain and Sun Protection Small Umbrella UV Blocking for Women and Men (Cream)
SY COMPACT£10.70335 rev
A2Z Ladies Wedding Umbrella Vintage White Double Frilled Bridal Brolly Ruffle Lace Parasol Auto Open Walking Stick Waterproof PU J Handle Sturdy Zinc Metal Frame Brides Outdoor EventDom Canopy
A2Z£9.5533 rev
A2Z Ladies White Wedding Umbrella Vintage Frill Bridal Parasol Auto Open Walking Stick Waterproof Ruffle Lace PU Handle Soft Grip Sturdy Zinc Metal Frame Perfect for Brides Outdoor Event Canopy Brolly
A2Z£9.8033 rev
Trending
90-day click momentumA2Z Ladies White Wedding Umbrella Vintage Frill Bridal Parasol Auto Open Walking Stick Waterproof Ruffle Lace PU Handle Soft Grip Sturdy Zinc Metal Frame Perfect for Brides Outdoor Event Canopy Brolly
A2Z£9.804.8★
SY COMPACT Automatic Windproof Umbrellas Travel Strong Umbrella for Rain and Sun Protection Small Umbrella UV Blocking for Women and Men (Cream)
SY COMPACT£10.704.2★
Royal Walk Folding Travel Compact Umbrella Windproof Strong for Rain & Sun
Royal Walk£21.494.4★
YZDZSW 6 Ribs Windproof Compact Umbrella Small Umbrella for Handbag Pocket & Micro Travel Umbrellas UV Umbrellas with Case for Men Women 90 X 55cm (white)
YZDZSW£8.343.9★
Maibar Sun Umbrella for Women UPF 50 UV Umbrella spf 50 Compact Lightweight Mini Umbrellas Flower (Beige)
Maibar£11.534.1★
What buyers say about white umbrella
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent brolly”
“I got this as a cheap”
“a good size”
“This is a lightweight”
“It is wind proof”
“It's stylish looking, a good size and easy to put up and down”
“Its pretty sturdy and waterproof”
“It's easy to open”
“Its sturdy, well-made, and feels very durable”
“compact to fit in coat pocket”
What buyers complain about
“Broke first use”
“large”
“Poor quality”
“It also doesn't open easily”
“Fragile”
“Good Umbrellas, however the strap to seal it close is not the most stable - as it is made of plastic it does stretch out or snaps”
“Handle breaks, just with normal use”
“made out of cheap materials”
“Much heavier/larger when in case”
“Obviously the paper ones arent suitable for use in water”
Top return reasons
Common questions
- Is white umbrella profitable to sell on Amazon United Kingdom?
- The niche generates £23K/yr across 45 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +154.2%. Flapen's verdict: Worth a look (63/100).
- How competitive is the white umbrella niche?
- 33 brands and 56 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in white umbrella?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.1%.
- When does demand for white umbrella peak?
- Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 5.4× the quietest.
- What does it cost to enter the white umbrella niche?
- Listings span £5.04–£103.65; the average listing price is £16.55 (sweet spot $15–$100). The average incumbent carries 908 reviews — the moat a new listing must climb.