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White Umbrella

Maybe

Search demand grew +154.2% this quarter. But shoppers spend only $23K a year here, so White Umbrella is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 2,461 Fashion niches · +15 vs the category median of 48
Market size
£23K/yr42K searches / yr
90-day growth
+154.2%search demand this quarter
Competition
44%top-5 click share · 33 brands · 56 sellers

Flapen Score

White Umbrella against its category

The dotted line is the Fashion average. Past it, White Umbrella is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Umbrella market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Umbrella 42K times last year and spent an estimated £23K. The top 5 brands take 54% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +154.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+154.2%
Conversion, latest week
3.3%
Market size, estimated
£23Ka year
Peak month
September5.4× the quietest month
Top search term
white umbrella29K searches a year

02 · Price

A sale here is worth £16.55.

Listings sell for £16.55 on average, from £5.04 to £103.65. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £16.55 that is £0 to £2K a year per listing.

Average price
£16.55inside the $15 to $100 sweet spot
Price range
£5.04–£103.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #100 within Luggage & Travel Gear. It carries 908 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
78%
Out of stock, average day
5.4%
Average rank
#100in Luggage & Travel Gear
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
908per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top White Umbrella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£682£1K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 flat

Sellers

56

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

44%

Top 20: 77%

Open market

42%

  • A2Z24%
  • Aolso9%
  • Fulton8%
  • YZDZSW7%
  • Weewooday5%
  • Hestya4%

Demand

White Umbrella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.4×

Search terms

Top White Umbrella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white umbrella29K/yr
  • white umbrella wedding10K/yr
  • white umbrellas3K/yr

Reviews and returns

What reviews say buyers love and hate about White Umbrella

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.31

Broke first use

this broke after one use

it broke in the first few seconds of using it

Size-Overall14%−0.05

large

Small

These were smaller than I anticipated

Quality-Overall9%+1.45

Poor quality

Rubbish quality

Terrible quality

Ease Of Use8%−0.15

It also doesn't open easily

Literally impossible to open

hard to open

Strength7%

Fragile

a bit flimsy

not very robust

Love

Quality-Overall16%+1.45

Excellent brolly

Good quality

seems well made

Value For Money12%+0.46

I got this as a cheap

Good for the price

Excellent value

Size-Overall7%−0.05

a good size

I really like the size of it

It was small enough to fit

Weight Light7%+0.21

This is a lightweight

The umbrellas were lightweight

Not heavy

Weather Proof6%+0.53

It is wind proof

The wind-resistant design works exceptionally well

the windproof feature is a real plus for unpredictable weather

Return

3.1% Return rate 41% Fixable by listing

Size-Overall24%▄▇▂██▄

large

Small

These were smaller than I anticipated

Quality-Overall11%█▆▄▅▆▆

Poor quality

Rubbish quality

Terrible quality

Defective Material/Parts9%▁█▄▅▆▆
Color7%▂▁█▃▂▃
Ease Of Use6%▇▄█▄▄▆

It also doesn't open easily

Literally impossible to open

hard to open

FAQ

Common White Umbrella questions

Answered from the same tracked data.