White Umbrella
White Umbrella shows demand growing +154.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is White Umbrella profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Umbrella is a £23K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Worth a look — 63/100.
White Umbrella: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +154.2% over the last 90 days and 3.3% of searches end in a purchase.
£23K
revenue / yr
Who owns the niche?
The top 5 brands hold 54% of demand, so 46% of the market is open.
46%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 45 products
Top White Umbrella products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
A2Z White Wedding Umbrella 46 Inch Auto Open Bridal Rain Canopy
- Price
- £9.40
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 1y ago
A2Z Ladies White Wedding Umbrella Vintage Frill Bridal Parasol Auto Open Walking Stick Waterproof Ruffle Lace PU Handle Soft Grip Sturdy Zinc Metal Frame Perfect for Brides Outdoor Event Canopy Brolly
- Price
- £9.80
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 1y ago
Fulton Fairway 3 White Womens Umbrella White One Size
- Price
- £16.50
- Rating
- 4.5/5
- Reviews
- 657
- Age
- 15y ago
Aolso Travel Umbrella - 6 Ribs Mini UV Folding Sun Umbrella Windproof Rain Protection With Capsule Case Portable Pocket Size for Men Women (White)
- Price
- £7.67
- Rating
- 3.8/5
- Reviews
- 1,399
- Age
- 2y ago
YZDZSW 6 Ribs Windproof Compact Umbrella Small Umbrella for Handbag Pocket & Micro Travel Umbrellas UV Umbrellas with Case for Men Women 90 X 55cm (white)
- Price
- £8.34
- Rating
- 3.9/5
- Reviews
- 53
- Age
- 2y ago
Trending
90-day click momentumA2Z Ladies White Wedding Umbrella Vintage Frill Bridal Parasol Auto Open Walking Stick Waterproof Ruffle Lace PU Handle Soft Grip Sturdy Zinc Metal Frame Perfect for Brides Outdoor Event Canopy Brolly
- Price
- £9.80
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 1y ago
SY COMPACT Automatic Windproof Umbrellas Travel Strong Umbrella for Rain and Sun Protection Small Umbrella UV Blocking for Women and Men (Cream)
- Price
- £10.70
- Rating
- 4.2/5
- Reviews
- 335
- Age
- 1y ago
Royal Walk Folding Travel Compact Umbrella Windproof Strong for Rain & Sun
- Price
- £21.49
- Rating
- 4.4/5
- Reviews
- 10,355
- Age
- 3y ago
YZDZSW 6 Ribs Windproof Compact Umbrella Small Umbrella for Handbag Pocket & Micro Travel Umbrellas UV Umbrellas with Case for Men Women 90 X 55cm (white)
- Price
- £8.34
- Rating
- 3.9/5
- Reviews
- 53
- Age
- 2y ago
Maibar Sun Umbrella for Women UPF 50 UV Umbrella spf 50 Compact Lightweight Mini Umbrellas Flower (Beige)
- Price
- £11.53
- Rating
- 4.1/5
- Reviews
- 2,762
- Age
- 8y ago
Newest
by launch date
BICUIYIT Mini Folding Travel Umbrella|Pocket Umbrella Uv Protection & Storage Box | Portable Compact & Lightweight For Outdoor Office Car & Daily Use | For Women Men & Girls (White)
- Price
- £6.62
- Rating
- 3.6/5
- Reviews
- 47
- Age
- 7mo ago
A2Z White Wedding Umbrella 46 Inch Auto Open Bridal Rain Canopy
- Price
- £9.40
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 1y ago
SY COMPACT Automatic Windproof Umbrellas Travel Strong Umbrella for Rain and Sun Protection Small Umbrella UV Blocking for Women and Men (Cream)
- Price
- £10.70
- Rating
- 4.2/5
- Reviews
- 335
- Age
- 1y ago
A2Z Ladies Wedding Umbrella Vintage White Double Frilled Bridal Brolly Ruffle Lace Parasol Auto Open Walking Stick Waterproof PU J Handle Sturdy Zinc Metal Frame Brides Outdoor EventDom Canopy
- Price
- £9.55
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 1y ago
A2Z Ladies White Wedding Umbrella Vintage Frill Bridal Parasol Auto Open Walking Stick Waterproof Ruffle Lace PU Handle Soft Grip Sturdy Zinc Metal Frame Perfect for Brides Outdoor Event Canopy Brolly
- Price
- £9.80
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
33 flat
Sellers
56
Top-5 brand share
54%
Top 20: 90%
Top-5 click share
44%
Top 20: 77%
Open market
42%
- A2Z24%
- Aolso9%
- Fulton8%
- YZDZSW7%
- Weewooday5%
- Hestya4%
White Umbrella demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.4×
Top White Umbrella search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white umbrella29K/yr
- white umbrella wedding10K/yr
- white umbrellas3K/yr
What reviews say buyers love and hate about White Umbrella
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Excellent brolly”
“I got this as a cheap”
“a good size”
“This is a lightweight”
“It is wind proof”
What buyers complain about
65% of reviews“Broke first use”
“large”
“Poor quality”
“It also doesn't open easily”
“Fragile”
White Umbrella return rate & reasons
Why buyers send it back, as a share of all return requests.
3.1%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Umbrella questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
