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White Tutu

Fail

Shoppers spend only $41K a year here, so White Tutu is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£41K/yr135K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
40%top-5 click share · 33 brands · 49 sellers

Flapen Score

White Tutu against its category

The dotted line is the Fashion average. Past it, White Tutu is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Tutu market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Tutu 135K times last year and spent an estimated £41K. The top 5 brands take 51% of clicks. Demand peaks in Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
3.5%
Market size, estimated
£41Ka year
Peak month
October36.1× the quietest month
Top search term
white tutu68K searches a year

02 · Price

A sale here is worth £8.54.

Listings sell for £8.54 on average, from £3.91 to £25.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.54 that is £854 to £2K a year per listing.

Average price
£8.54under the $15 to $100 sweet spot
Price range
£3.91–£25.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£854–£2K
Returns
5.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #274 within Girls. It carries 312 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
95%
Out of stock, average day
7.0%
Average rank
#274in Girls
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
312per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top White Tutu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

49

Top-5 brand share

51%

Top 20: 85%

Top-5 click share

40%

Top 20: 74%

Open market

45%

  • Molain16%
  • Glirop15%
  • WLLHYF8%
  • AUYAO8%
  • AYBUY5%
  • PLIKSUVER4%

Demand

White Tutu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 36.1×

Search terms

Top White Tutu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white tutu68K/yr
  • white tutu women22K/yr
  • white tulle skirt8K/yr
  • white tutu kids10K/yr
  • white tutu skirt9K/yr
  • white tutu adult6K/yr
  • tutu white4K/yr
  • white puffy skirt5K/yr
  • white skirt halloween4K/yr

Reviews and returns

What reviews say buyers love and hate about White Tutu

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness17%−0.18

These skirts are very very thin and see through

The fabric is so thin that it is see-through

A thin piece of net

Material Quality17%−0.09

Unfortunately, the material quality is very low and the item had a noticeable chemical smell

Added some spotty material

Quality-Overall13%−0.08

Felt cheap

I'm afraid it felt very cheap

Durability13%−0.16

Its broke

Smell7%−0.08

when I first opened the package the smell of fish was unbearable

Unfortunately, the material quality is very low and the item had a noticeable chemical smell

Poor Quality and Strong Chemical Smell

Love

Size-Overall32%+1.93

The sizing is accurate

Fits perfect

Good volume and fit

Value For Money14%+0.69

so great value

Value for money

Really good for the price

Advertised Vs Actual Product14%+0.69

spot on

Just what I needed

Stretchability/Expandability/Elasticity9%+0.72

The elastic waist makes it easy to fit

Elasticated waist is not tight so gives a good stretch

Quality-Overall7%−0.08

Well made

Return

5.6% Return rate 62% Fixable by listing

Size-Overall39%▄▇▇▇█▄

that's small

Length22%▅▂▄▂▂█
Waist Fit6%▁▆▃█▄▂
Quality-Overall5%█▁▄▃▄▃

Felt cheap

I'm afraid it felt very cheap

Color4%▁█▄▂▁▆

FAQ

Common White Tutu questions

Answered from the same tracked data.