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White Tutu

Fail

Shoppers spend an estimated $41K a year here, so White Tutu is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£41K/yr135K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
40%top-5 click share · 33 brands · 49 sellers

Flapen Score

White Tutu against its category

The dotted line is the Fashion average. Past it, White Tutu is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Tutu market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Tutu 135K times last year and spent an estimated £41K. The top 5 brands take 51% of clicks. Demand peaks in Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
3.5%
Market size, estimated
£41Ka year
Peak month
October36.1× the quietest month
Top search term
white tutu68K searches a year

02 · Price

A sale here is worth £8.54.

Listings sell for £8.54 on average, from £3.91 to £25.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.54 that is £854 to £2K a year per listing.

Average price
£8.54under the $15 to $100 sweet spot
Price range
£3.91–£25.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£854–£2K
Returns
5.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #274 within Girls. It carries 312 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
95%
Out of stock, average day
7.0%
Average rank
#274in Girls
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
312per listing
Listings tracked
44

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top White Tutu products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

49

Est. top-5 brand share

51%

Top 20: 85%

Est. top-5 click share

40%

Top 20: 74%

Open market

45%

  • Molain16%
  • Glirop15%
  • WLLHYF8%
  • AUYAO8%
  • AYBUY5%
  • PLIKSUVER4%

Demand

White Tutu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 36.1×

Search terms

Top White Tutu search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white tutu68K/yr
  • white tutu women22K/yr
  • white tulle skirt8K/yr
  • white tutu kids10K/yr
  • white tutu skirt9K/yr
  • white tutu adult6K/yr
  • tutu white4K/yr
  • white puffy skirt5K/yr
  • white skirt halloween4K/yr

Reviews and returns

What reviews say buyers love and hate about White Tutu

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Thickness”
5.6%of orders come back
“These skirts are very very thin and see through”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common White Tutu questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data