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White Tshirt Women

Maybe

Search demand grew +111.2% this quarter. But shoppers spend an estimated $32K a year here, so White Tshirt Women is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 8% of 2,461 Fashion niches · +14 vs the category median of 48
Market size
£32K/yr480K searches / yr
90-day growth
+111.2%search demand this quarter
Competition
21%top-5 click share · 29 brands · 65 sellers

Flapen Score

White Tshirt Women against its category

The dotted line is the Fashion average. Past it, White Tshirt Women is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Tshirt Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Tshirt Women 480K times last year and spent an estimated £32K. The top 5 brands take 61% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +111.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
480K
Growth, 90 days vs prior 90
+111.2%
Conversion, latest week
0.6%
Market size, estimated
£32Ka year
Peak month
June6.3× the quietest month
Top search term
oversized t shirts for women190K searches a year

02 · Price

A sale here is worth £10.99.

Listings sell for £10.99 on average, from £3.95 to £30.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.99 that is £0 to £1K a year per listing.

Average price
£10.99under the $15 to $100 sweet spot
Price range
£3.95–£30.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #237 within Tops, T-Shirts & Blouses. It carries 796 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
92%
Out of stock, average day
7.0%
Average rank
#237in Tops, T-Shirts & Blouses
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
796per listing
Listings tracked
86

04 · Newcomers

0 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top White Tshirt Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.

£0£965£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

65

Est. top-5 brand share

61%

Top 20: 95%

Est. top-5 click share

21%

Top 20: 49%

Open market

34%

  • LILLUSORY23%
  • florynova21%
  • Fruit of the Loom8%
  • Bea5%
  • Famulily5%
  • Ebifin4%

Demand

White Tshirt Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.3×

Search terms

Top White Tshirt Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oversized t shirts for women190K/yr
  • womens oversized t shirt41K/yr
  • fruit of the loom t shirt women36K/yr
  • womens tshirts cotton loose fit17K/yr
  • cotton tshirts women uk20K/yr
  • baggy t shirts for women uk17K/yr
  • scoop neck t shirts for women19K/yr
  • ladies oversized t shirts16K/yr
  • boxy t shirts for women14K/yr
  • womens t shirts multipack16K/yr

Reviews and returns

What reviews say buyers love and hate about White Tshirt Women

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
1.5%of orders come back
“it was way too big”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common White Tshirt Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data