Is white tshirt women profitable to sell on Amazon United Kingdom?

The niche generates £32K/yr across 86 tracked products. 0 of 26 products launched in the last 360 days are still selling. 90-day search growth is +111.2%. Flapen's verdict: Worth a look (62/100).

How competitive is the white tshirt women niche?

29 brands and 65 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in white tshirt women?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.5%.

When does demand for white tshirt women peak?

Demand peaks in May–Jun–Jul; the busiest month runs 6.3× the quietest.

What does it cost to enter the white tshirt women niche?

Listings span £3.95–£30.38; the average listing price is £10.99 (sweet spot $15–$100). The average incumbent carries 796 reviews — the moat a new listing must climb.

white tshirt women

Worth a look

Shows demand growing +111.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+111.2%

90-day search growth — must beat 0% to launch

Competition

Great21%

top-5 click share — an open shelf

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good796.37

avg incumbent reviews — the moat a new listing must climb

Price range

Good£3.95–£30.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.99

avg listing price — sweet spot $15–$100

Market size

Bad£32K

£32K/yr · 480K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, white tshirt women is a £32K/yr Amazon United Kingdom market (480K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 62/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

white tshirt women market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £22K–£27K; units × avg price
Conversion rate: 0.6%
Avg BSR: #237
Page quality: 0%
Prime: 92%
Sponsored: 91%
Out of stock: 7.0%
Avg brand age: 35 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

21%

Top 20: 49%

Open market

34%

LILLUSORY23%
florynova21%
Fruit of the Loom8%
Bea5%
Famulily5%
Ebifin4%

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — +111.2% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.3×

Open Trend

Top white tshirt women search terms

oversized t shirts for women190K/yr +106.2%0.3% conv.
womens oversized t shirt41K/yr +130.7%0.3% conv.
fruit of the loom t shirt women36K/yr +105.5%0.7% conv.
womens tshirts cotton loose fit17K/yr +182.4%0.1% conv.
cotton tshirts women uk20K/yr +96.9%0.1% conv.
baggy t shirts for women uk17K/yr +222.1%0.2% conv.
scoop neck t shirts for women19K/yr +51.7%0.0% conv.
ladies oversized t shirts16K/yr +144.8%0.2% conv.
boxy t shirts for women14K/yr +142.6%0.0% conv.
womens t shirts multipack16K/yr +70.5%0.2% conv.

All search terms

Top white tshirt women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LILLUSORY Womens Oversized T Shirts UK Summer Plus Size Gym Tops Black L

LILLUSORY£9.794.4★123 rev

AirMood Womens Oversized Loose Fit T Shirts Tops Summer Short Sleeve Oversize Tee Tshirt (Black XL)

AirMood£8.774.1★986 rev

LILLUSORY Womens Oversized T Shirts UK Summer Gym Yoga Tops DarkPink 2XL

LILLUSORY£9.984.4★123 rev

Bea 3-Pack Super Soft Womens T Shirt | Relaxed Regular Fit 100% Cotton Midweight T Shirts for Women

Bea£13.184.5★127 rev

LILLUSORY Oversized T Shirts for Women UK Plus Size Gym Tops V Neck Short Sleeve Tshirts Capsule Wardrobe Clothing Black L

LILLUSORY£9.514.4★35 rev

Newest

by launch date

LILLUSORY Oversized T Shirts for Women UK Off the Shoulder Cotton Tops Summer Short Sleeve Tshirts Plus Size Fashion Going Out Ladies Mature Clothes 2026 Black 2XL

LILLUSORY£10.5339 rev

2mo ago

LILLUSORY Oversized T Shirts for Women UK Plus Size Gym Tops V Neck Short Sleeve Tshirts Capsule Wardrobe Clothing Black L

LILLUSORY£9.5135 rev

2mo ago

Bea 3-Pack Super Soft Womens T Shirt | Relaxed Regular Fit 100% Cotton Midweight T Shirts for Women

Bea£13.18127 rev

4mo ago

Womens T Shirt Oversized Short Sleeve Tops Summer Round Neck Tees Casual Blouse(Khaki Flower L)

florynova£11.5771 rev

6mo ago

LILLUSORY Oversized T Shirts for Women UK Long Sleeve Thermal Tops Basic Gym Tshirts Fashion Plus Size Capsule Wardrobe Clothing Black L

LILLUSORY£10.7135 rev

7mo ago

What buyers say about white tshirt women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“not too tight”

Quality-Overall17%

“Very well made”

Comfort-Overall10%

“Very comfortable”

Value For Money8%

“Great value purchase”

Material Quality8%

“Good material”

Soft Feel6%

“The material is soft and comfortable, making them ideal for lounging or sleeping, which is exactly how she plans to use them”

Color5%

“I love the colour”

Machine Wash Suitability2%

“Washes well”

Advertised Vs Actual Product2%

“Just as described”

Washability2%

“Nice stretch material which washes well”

What buyers complain about

Size-Overall24%

“it was way too big”

Quality-Overall11%

“Poor quality”

Material Quality10%

“b not what I thought they were like pitcher douse not show that they are mot cotton”

Color7%

“Colours not true to the advertised one shown”

Value For Money6%

“Price is a bit expensive for me”

Thickness5%

“Very thin”

Thin2%

“thin”

Weight Light1%

“wouldn't of brought it if I knew it was a lot lighter then the picture”

Advertised Vs Actual Product1%

“Not like the photo”

Transparency1%

“more see through than I expected”

Top return reasons

Size-Overall62%

Material Quality7%

Length6%

Quality-Overall5%

Color4%

Thin3%

Transparency2%

Neck Fit2%