White Trainer Cleaner
MaybeReturns run at only 0.3% of orders. But prices span $2.96–$13.33, mostly outside the sweet spot, so White Trainer Cleaner is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 2,461 Fashion niches · +5 vs the category median of 4853
- Market size
- £107K/yr101K searches / yr
- 90-day growth
- +36.5%search demand this quarter
- Competition
- 69%top-5 click share · 13 brands · 34 sellers
Flapen Score
White Trainer Cleaner against its category
The dotted line is the Fashion average. Past it, White Trainer Cleaner is stronger. Inside it, weaker.
Market
The White Trainer Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Trainer Cleaner 101K times last year and spent an estimated £107K. The top 5 brands take 75% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
12.9% of searches ended in a purchase last week.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- +36.5%
- Conversion, latest week
- 12.9%
- Market size, estimated
- £107Ka year
- Peak month
- July2.0× the quietest month
- Top search term
- white trainer cleaner46K searches a year
02 · Price
A sale here is worth £8.18.
Listings sell for £8.18 on average, from £2.96 to £13.33. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.18 that is £2K to £4K a year per listing.
- Average price
- £8.18under the $15 to $100 sweet spot
- Price range
- £2.96–£13.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #48 within Shoe, Jewellery & Watch Accessories. It carries 2,293 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 18.2%
- Average rank
- #48in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,293per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 2 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top White Trainer Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wansiven Shoe Cleaner 200ml White Trainer Shoe Cleaner Foam Powerful Stain Remover Shoe Cleaning Kit with Cleaning Brush & Cleaning Cloth for Shoes Sneaker Leather Nubuck Suede Canvas
- Price
- £7.23
- Rating
- 4.1/5
- Reviews
- 105
- Age
- 8mo ago
GleamGlee Shoe Cleaner Kit 200ml White Sneaker & Trainer Cleaner with Brush & Microfibre Cloth For Leather Canvas Knit Boots Rubber & Running Shoes
- Price
- £9.36
- Rating
- 4.2/5
- Reviews
- 452
- Age
- 1y ago
Jevvu Shoe Cleaner Wipes 35 Individually Wrapped Trainer Cleaning Wipes for Shoes Portable Shoe Wipes for White Shoes Leather & Rubber
- Price
- £9.17
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 7mo ago
Cherry Blossom Sports Whitener 85ml White
- Price
- £2.96
- Rating
- 4.2/5
- Reviews
- 828
- Age
- 4y ago
Crep Protect Sneaker Cleaner Kit - Deep Cleaning Shoe Cleaner for White Shoes Leather Suede Nubuck & Canvas | Brush Solution & Microfiber Cloth Included
- Price
- £13.33
- Rating
- 4.5/5
- Reviews
- 20,888
- Age
- 10y ago
Trending
90-day click momentum
Wonshine Shoe Cleaner Foam 200ml White Trainer Cleaner With Brush & Cloth Deep Cleaning Formula and Shoe Cleaning Kit for Suede Leather Knit Boots Canvas PU (clear)
- Price
- £7.23
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 3mo ago
Mifeloy Shoe Cleaner 240ml Foam Trainer Cleaner for White Shoes Sneakers & Canvas Lifts Dirt & Stains Complete Cleaning Kit with Brush Cloth & Magic Sponge
- Price
- £8.49
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 1mo ago
Squeaky Clean Foam Cleaning Formula Replacement 200ml- Premium Shoe & Trainer Cleaning Solution - Remove Dirt & Stains From Your Sneakers & Boots - Foam Cleaner for Suede Nubuck Leather Canvas
- Price
- £7.01
- Rating
- 4.1/5
- Reviews
- 81
- Age
- 4y ago
Tidybond Shoe Cleaner 200ml Foam Trainer Cleaner for White Shoes Removes Dirt & Stains Anti-Yellowing Cleaning Kit with Brush & Cloth Suitable for Leather Canvas Mesh & Rubber
- Price
- £9.81
- Rating
- 4.2/5
- Reviews
- 687
- Age
- 6mo ago
Jevvu Shoe Cleaner Wipes 35 Individually Wrapped Trainer Cleaning Wipes for Shoes Portable Shoe Wipes for White Shoes Leather & Rubber
- Price
- £9.17
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 7mo ago
Newest
by launch dateMifeloy Shoe Cleaner 240ml Foam Trainer Cleaner for White Shoes Sneakers & Canvas Lifts Dirt & Stains Complete Cleaning Kit with Brush Cloth & Magic Sponge
- Price
- £8.49
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 1mo ago
Wonshine Shoe Cleaner Foam 200ml White Trainer Cleaner With Brush & Cloth Deep Cleaning Formula and Shoe Cleaning Kit for Suede Leather Knit Boots Canvas PU (clear)
- Price
- £7.23
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 3mo ago
Tidybond Shoe Cleaner 200ml Foam Trainer Cleaner for White Shoes Removes Dirt & Stains Anti-Yellowing Cleaning Kit with Brush & Cloth Suitable for Leather Canvas Mesh & Rubber
- Price
- £9.81
- Rating
- 4.2/5
- Reviews
- 687
- Age
- 6mo ago
Jevvu Shoe Cleaner Wipes 35 Individually Wrapped Trainer Cleaning Wipes for Shoes Portable Shoe Wipes for White Shoes Leather & Rubber
- Price
- £9.17
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 7mo ago
Wansiven Shoe Cleaner 200ml White Trainer Shoe Cleaner Foam Powerful Stain Remover Shoe Cleaning Kit with Cleaning Brush & Cleaning Cloth for Shoes Sneaker Leather Nubuck Suede Canvas
- Price
- £7.23
- Rating
- 4.1/5
- Reviews
- 105
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
34
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
19%
- Wansiven29%
- Jevvu16%
- GleamGlee14%
- Cherry Blossom8%
- Crep Protect8%
- Tarrago6%
Demand
White Trainer Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul, Aug · busiest ÷ quietest = 2.0×
Search terms
Top White Trainer Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white trainer cleaner46K/yr
- white shoe cleaner30K/yr
- white leather shoe cleaner4K/yr
- white trainers cleaner5K/yr
- white canvas shoe cleaner3K/yr
- white shoes cleaner5K/yr
- white shoe cleaner for trainers3K/yr
- white sneaker cleaner3K/yr
- white leather trainer cleaner3K/yr
Reviews and returns
What reviews say buyers love and hate about White Trainer Cleaner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
is more of a cream than white
not white at all
were looking quite faded
the cleaning foam itself falls short of expectations
I don't like how easily they ger dirty
Didnt clean mine
they aren't cheap
Waste of money
Not worth it
Doesn't work
It's not 100% effective
used once then wont come out
Poor quality
Garbage
thats about its only redeeming quality
Love
Good quality, easy to use, delivered quickly
Great product, use with care
Excellent product
Cleans well
Great cleaner
Cleans effectively
Its straightforward to use
Easy to use and instant results
Easy To Use
Good for the price
Value For Money
Value for money
Better than expected
Does the job
As Described
Return
0.3% Return rate 20% Fixable by listing
Doesn't work
It's not 100% effective
used once then wont come out
the cleaning foam itself falls short of expectations
I don't like how easily they ger dirty
Didnt clean mine
is more of a cream than white
not white at all
were looking quite faded
This product doesn't match manufacturer's description
Not as good as advertised in
Not as good as the advert
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Trainer Cleaner questions
Answered from the same tracked data.