white tops for women uk
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Growth
Great+66.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.95–£35.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Okay£11.37avg listing price — sweet spot $15–$100
Market size
Okay£216K£216K/yr · 3.7M searches
Review moat
Bad6,597.34avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, white tops for women uk is a £216K/yr Amazon United Kingdom market (3.7M searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
white tops for women uk market data
- Units sold / yr
- 15K–20K
- avg 0–100/product
- Revenue / yr
- £171K–£227K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #201
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 88%
- Out of stock
- 4.0%
- Avg brand age
- 45 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
56 falling
Sellers
90
Top-5 brand share
51%
Top 20: 81%
Top-5 click share
13%
Top 20: 33%
Open market
45%
- Amazon Essentials18%
- Aokosor12%
- LILLUSORY10%
- BQTQ7%
- Bea5%
- GRECERELLE3%
Demand
Weekly Amazon search volume, last 30 weeks — +66.1% search growth over the last 90 days.Top white tops for women uk search terms
- vest tops women uk392K/yr
- ladies t shirts256K/yr
- womens t shirts299K/yr
- t shirts for women uk319K/yr
- tshirts women uk202K/yr
- womens vest tops156K/yr
- linen tops for women uk99K/yr
- blouses for women uk218K/yr
- sleeveless tops for women uk106K/yr
- plus size tops for women168K/yr
Top white tops for women uk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Womens Slim-Fit Vest Pack of 2 Navy/White S
Amazon Essentials£8.364.5★75,313 rev
Bea 3-Pack Super Soft Womens T Shirt | Relaxed Regular Fit 100% Cotton Midweight T Shirts for Women
Bea£13.184.5★127 rev
Amazon Essentials Womens Slim-Fit Vest Pack of 2 Navy/White M
Amazon Essentials£8.634.5★75,313 rev
LILLUSORY Loose Fit Long Vest Tops Women UK Square Neck Thick Strap Ladies Tank Strappy Summer Sleeveless Gym Clothes Fashion Capsule Wardrobe Clothing Black L
LILLUSORY£7.914.5★61 rev
Amazon Essentials Womens Slim-Fit Vest Pack of 2 Beige/Brown L
Amazon Essentials£8.884.5★75,313 rev
Newest
by launch dateBea 3-Pack Super Soft Womens T Shirt | Relaxed Regular Fit 100% Cotton Midweight T Shirts for Women
Bea£13.18127 rev
Bea 3-Pack Super Soft Womens T Shirt | Relaxed Regular Fit 100% Cotton Midweight T Shirts for Women
Bea£13.26127 rev
LILLUSORY Loose Fit Long Vest Tops Women UK Square Neck Thick Strap Ladies Tank Strappy Summer Sleeveless Gym Clothes Fashion Capsule Wardrobe Clothing Black L
LILLUSORY£7.9161 rev
3 Pack Womens Vest Tops Ladies Lace Camisole Tops Sleeveless Cami Tops for Women UK Soft Stretch Everyday Basics (UK Alpha M Regular Regular White + Black + Gray)
DOINEUFL£10.5552 rev
YOIOWVY 4-Pack Vest Tops Women UK Tank Tops for Women Basic Undershirt Sleeveless Leisure Workout Multipack Tops
YOIOWVY£14.95106 rev
Trending
90-day click momentumBea 3-Pack Super Soft Womens T Shirt | Relaxed Regular Fit 100% Cotton Midweight T Shirts for Women
Bea£13.264.5★
Amazon Essentials Womens Classic-Fit Long-Sleeve Crewneck T-Shirt (Available in Plus Size) Blue White Stripe XX-Large
Amazon Essentials£8.854.3★
Bea 3-Pack Super Soft Womens T Shirt | Relaxed Regular Fit 100% Cotton Midweight T Shirts for Women
Bea£13.184.5★
YOIOWVY 4-Pack Vest Tops Women UK Tank Tops for Women Basic Undershirt Sleeveless Leisure Workout Multipack Tops
YOIOWVY£14.954.6★
Amazon Essentials Womens Slim-Fit Vest Pack of 2 Navy/White S
Amazon Essentials£8.364.5★
What buyers say about white tops for women uk
What buyers praise and complain about, mined from review topics.What buyers love
“Its a flattering fit on me”
“Great shirt great quality”
“Reasonably priced”
“durable material”
“Comfortable to wear”
“Gorgeous colour”
“buttery soft”
“Easy to wash”
“stylish look”
“As advertised”
What buyers complain about
“Runs large”
“Really cheap made”
“Cheap material”
“Colour not like the photo unfortunately”
“Looks nothing like pictures”
“unfortunately the length was not great”
“A bit too expensive”
“See through”
“Very thin”
“Very thin”
Top return reasons
Common questions
- Is white tops for women uk profitable to sell on Amazon United Kingdom?
- The niche generates £216K/yr across 189 tracked products. 1 of 64 products launched in the last 360 days are still selling. 90-day search growth is +66.1%. Flapen's verdict: Worth a look (61/100).
- How competitive is the white tops for women uk niche?
- 56 brands and 90 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in white tops for women uk?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.6%.
- What does it cost to enter the white tops for women uk niche?
- Listings span £3.95–£35.22; the average listing price is £11.37 (sweet spot $15–$100). The average incumbent carries 6,597 reviews — the moat a new listing must climb.