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White T Shirt Women

Maybe

The top 5 products take only 18% of clicks. But shoppers spend an estimated $66K a year here, so White T Shirt Women is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£66K/yr560K searches / yr
90-day growth
+97.8%search demand this quarter
Competition
18%top-5 click share · 46 brands · 94 sellers

Flapen Score

White T Shirt Women against its category

The dotted line is the Fashion average. Past it, White T Shirt Women is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White T Shirt Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White T Shirt Women 560K times last year and spent an estimated £66K. The top 5 brands take 46% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 560K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +97.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
560K
Growth, 90 days vs prior 90
+97.8%
Conversion, latest week
1.3%
Market size, estimated
£66Ka year
Peak month
August2.5× the quietest month
Top search term
white tops for women uk114K searches a year

02 · Price

A sale here is worth £9.28.

Listings sell for £9.28 on average, from £3.84 to £18.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £9.28 that is £0 to £928 a year per listing.

Average price
£9.28under the $15 to $100 sweet spot
Price range
£3.84–£18.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£928
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #331 within Tops, T-Shirts & Blouses. It carries 2,199 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
3.5%
Average rank
#331in Tops, T-Shirts & Blouses
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,199per listing
Listings tracked
129

04 · Newcomers

1 of last year's 63 launches cleared the first-year sales bar.

63 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
63
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top White T Shirt Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 18% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 rising

Sellers

94

Est. top-5 brand share

46%

Top 20: 86%

Est. top-5 click share

18%

Top 20: 43%

Open market

48%

  • LILLUSORY17%
  • Fruit of the Loom8%
  • Amazon Essentials7%
  • Liang Rou7%
  • Leversic7%
  • Love My Fashions5%

Demand

White T Shirt Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.5×

Search terms

Top White T Shirt Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white tops for women uk114K/yr
  • white t shirt women99K/yr
  • white tshirt women66K/yr
  • ladies white tops39K/yr
  • womens white t shirt37K/yr
  • ladies white t shirt29K/yr
  • white tops for women28K/yr
  • womens white top23K/yr
  • plain white t shirt women21K/yr
  • white t shirts for women18K/yr

Reviews and returns

What reviews say buyers love and hate about White T Shirt Women

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
2.8%of orders come back
“its a bit loose”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common White T Shirt Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data