white t shirt women
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Growth
Great+97.8%90-day search growth — must beat 0% to launch
Brand share
Great46%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Okay2,198.53avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.28avg listing price — sweet spot $15–$100
Price range
Bad£3.84–£18.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£66K£66K/yr · 560K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, white t shirt women is a £66K/yr Amazon United Kingdom market (560K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
white t shirt women market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £56K–£74K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #331
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 88%
- Out of stock
- 3.5%
- Avg brand age
- 36 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
46 rising
Sellers
94
Top-5 brand share
46%
Top 20: 86%
Top-5 click share
18%
Top 20: 43%
Open market
48%
- LILLUSORY17%
- Fruit of the Loom8%
- Amazon Essentials7%
- Liang Rou7%
- Leversic7%
- Love My Fashions5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +97.8% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.5×
Top white t shirt women search terms
- white tops for women uk114K/yr
- white t shirt women99K/yr
- white tshirt women66K/yr
- ladies white tops39K/yr
- womens white t shirt37K/yr
- ladies white t shirt29K/yr
- white tops for women28K/yr
- womens white top23K/yr
- plain white t shirt women21K/yr
- white t shirts for women18K/yr
Top white t shirt women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TNNZEET Womens Y2K Basic T Shirt Crop Top Short Sleeve Crew Neck Clothes
TNNZEET£6.884.7★52 rev
LILLUSORY Basic Going Out T Shirts for Women UK Summer Tops 2026 Crop Short Sleeve Slim Fit Tshirts Cute Gym Workout Clothes Ladies Tops Size 10 12 White M
LILLUSORY£8.214.3★63 rev
Fruit of the Loom Womens Lady-Fit Original Tee 3 Pack Regular Fit Crew Neck Short Sleeve 3 T - Shirt White (White 30) 8 (Manufacturer Size:M)
Fruit of the Loom£7.364.2★1,835 rev
FRUIT OF THE LOOM Womens Original T. T Shirt White S UK
Fruit of the Loom£3.934.0★8,567 rev
LILLUSORY Womens Oversized T Shirts UK Summer Plus Size Gym Tops White L
LILLUSORY£10.114.4★123 rev
Newest
by launch date
LILLUSORY Womens Tops Summer Lace Short Sleeve Ladies T Shirts UK White L
LILLUSORY£10.303 rev
LILLUSORY Crop Tops Short Sleeve T Shirts for Women UK Summer Going Out Basic Slim Fit Tshirts Gym Workout Y2k Capsule Wardrobe Clothes White M
LILLUSORY£7.7357 rev
LILLUSORY Crop Tops Short Sleeve T Shirts for Women UK Summer Going Out Basic Slim Fit Tshirts Gym Workout Y2k Capsule Wardrobe Clothes White S
LILLUSORY£7.5457 rev
LILLUSORY Loose Fit Long Vest Tops Women UK Square Neck Thick Strap Ladies Tank Strappy Summer Sleeveless Gym Clothes Fashion Capsule Wardrobe Clothing White L
LILLUSORY£7.9261 rev
Demegimi Womens Regular Fit Short Sleeve T Shirt Plain Colour Casual Tee Comfortable Everyday Wear Perfect for Summer Work or Leisure White
Demegimi£7.1894 rev
Trending
90-day click momentumLILLUSORY Womens Tops Summer Lace Short Sleeve Ladies T Shirts UK White L
LILLUSORY£10.305.0★
Liang Rou Womens Crew Neck Top & Bottom Ultra Thin Thermal Underwear Set Off-white S
Liang Rou£16.374.2★
LILLUSORY Loose Fit Long Vest Tops Women UK Square Neck Thick Strap Ladies Tank Strappy Summer Sleeveless Gym Clothes Fashion Capsule Wardrobe Clothing White L
LILLUSORY£7.924.5★
Liang Rou Womens Scoop Neck Top & Bottom Ultra Thin Thermal Underwear Set Off-White Large
Liang Rou£16.294.3★
Jahetuul Womens Short Sleeve Tops Summer Crew Neck T Shirts for Ladies UK Casual Basic Top Loose Fit Pullover Tunic Tee Gym Yoga Active Going Out Clothing
Jahetuul£6.164.2★
What buyers say about white t shirt women
What buyers praise and complain about, mined from review topics.What buyers love
“Its a flattering fit on me”
“Excellent Quality”
“Good value”
“Good material”
“So comfortable”
“I have bought more colours”
“Soft and comfortable”
“Nice style”
“As advertised”
“washed super”
What buyers complain about
“its a bit loose”
“Rubbish”
“the material isnt very thick”
“Is slightly transparent”
“Cheap material”
“Not White”
“Very thin”
“Expensive”
“wash it went quite greyish”
“except too much length for me”
Top return reasons
Common questions
- Is white t shirt women profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 129 tracked products. 1 of 63 products launched in the last 360 days are still selling. 90-day search growth is +97.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the white t shirt women niche?
- 46 brands and 94 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in white t shirt women?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.8%.
- When does demand for white t shirt women peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.5× the quietest.
- What does it cost to enter the white t shirt women niche?
- Listings span £3.84–£18.54; the average listing price is £9.28 (sweet spot $15–$100). The average incumbent carries 2,199 reviews — the moat a new listing must climb.