Skip to content

White T Shirt Women

Maybe

The top 5 products take only 18% of clicks. But shoppers spend only $66K a year here, so White T Shirt Women is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£66K/yr560K searches / yr
90-day growth
+97.8%search demand this quarter
Competition
18%top-5 click share · 46 brands · 94 sellers

Flapen Score

White T Shirt Women against its category

The dotted line is the Fashion average. Past it, White T Shirt Women is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White T Shirt Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White T Shirt Women 560K times last year and spent an estimated £66K. The top 5 brands take 46% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 560K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +97.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
560K
Growth, 90 days vs prior 90
+97.8%
Conversion, latest week
1.3%
Market size, estimated
£66Ka year
Peak month
August2.5× the quietest month
Top search term
white tops for women uk114K searches a year

02 · Price

A sale here is worth £9.28.

Listings sell for £9.28 on average, from £3.84 to £18.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £9.28 that is £0 to £928 a year per listing.

Average price
£9.28under the $15 to $100 sweet spot
Price range
£3.84–£18.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£928
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #331 within Tops, T-Shirts & Blouses. It carries 2,199 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
3.5%
Average rank
#331in Tops, T-Shirts & Blouses
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,199per listing
Listings tracked
129

04 · Newcomers

Amazon counts 1 of last year's 63 launches as successful.

63 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
63
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top White T Shirt Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 rising

Sellers

94

Top-5 brand share

46%

Top 20: 86%

Top-5 click share

18%

Top 20: 43%

Open market

48%

  • LILLUSORY17%
  • Fruit of the Loom8%
  • Amazon Essentials7%
  • Liang Rou7%
  • Leversic7%
  • Love My Fashions5%

Demand

White T Shirt Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.5×

Search terms

Top White T Shirt Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white tops for women uk114K/yr
  • white t shirt women99K/yr
  • white tshirt women66K/yr
  • ladies white tops39K/yr
  • womens white t shirt37K/yr
  • ladies white t shirt29K/yr
  • white tops for women28K/yr
  • womens white top23K/yr
  • plain white t shirt women21K/yr
  • white t shirts for women18K/yr

Reviews and returns

What reviews say buyers love and hate about White T Shirt Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.13

its a bit loose

Too small

too big

Quality-Overall10%

Rubbish

Expensive for quality

Poor quality

Thickness6%−0.13

the material isnt very thick

The T shirt material is thinner

The material is a bit thinner than expected so found myself needing to layer

Transparency5%−0.15

Is slightly transparent

See through

Thin and see through

Material Quality5%−0.01

Cheap material

Material is awful

Material so thin

Love

Size-Overall22%−0.13

Its a flattering fit on me

Excellent fit

fit as expected

Quality-Overall15%

Excellent Quality

The quality and price both seem reasonable

Versatile quality piece

Value For Money9%+1.51

Good value

Well worth the money

Good value for money

Material Quality8%−0.01

Good material

Material is quite comfortable

durable material

Comfort-Overall7%+1.10

So comfortable

Pretty, comfortable top

Comfortable to wear

Return

2.8% Return rate 68% Fixable by listing

Size-Overall52%██▇▇▇▇

its a bit loose

Too small

too big

Transparency8%▄▅█▆▇▇

Is slightly transparent

See through

Thin and see through

Material Quality7%█▃▅▄▄▅

Cheap material

Material is awful

Material so thin

Length6%▂▆▄█▆█

except too much length for me

The length is fairly short

Shirt was long

Quality-Overall4%▄█▄▄▄▆

Rubbish

Expensive for quality

Poor quality

FAQ

Common White T Shirt Women questions

Answered from the same tracked data.