White T Shirt
MaybeReturns run at only 0.9% of orders. But the average product has 6,974 reviews to catch up to, so White T Shirt is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 2,461 Fashion niches · +4 vs the category median of 4852
- Market size
- £105K/yr475K searches / yr
- 90-day growth
- +50.9%search demand this quarter
- Competition
- 41%top-5 click share · 14 brands · 68 sellers
Flapen Score
White T Shirt against its category
The dotted line is the Fashion average. Past it, White T Shirt is stronger. Inside it, weaker.
Market
The White T Shirt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White T Shirt 475K times last year and spent an estimated £105K. The top 5 brands take 83% of clicks. Demand peaks in Jul–Aug. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 475K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +50.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 475K
- Growth, 90 days vs prior 90
- +50.9%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £105Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- white t shirt85K searches a year
02 · Price
A sale here is worth £9.71.
Listings sell for £9.71 on average, from £3.25 to £18.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £9.71 that is £971 to £2K a year per listing.
- Average price
- £9.71under the $15 to $100 sweet spot
- Price range
- £3.25–£18.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £971–£2K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #88 within Boys. It carries 6,974 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 89%
- Out of stock, average day
- 2.4%
- Average rank
- #88in Boys
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,974per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top White T Shirt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FM London 3/5-Pack Mens T Shirt - Premium Weight T-Shirts for Men with Lightly Fitted Design - Super Soft - Made with 100% Cotton - Stretch Fit for Any Occasion - Durable Comfort Fit
- Price
- £13.19
- Rating
- 4.4/5
- Reviews
- 12,189
- Age
- 1y ago

Fruit of the Loom Mens Super Premium Short Sleeve T-Shirt Pack of 3 White Large
- Price
- £8.67
- Rating
- 4.5/5
- Reviews
- 729
- Age
- 11y ago

FM London 3/5-Pack Mens T Shirt - Premium Weight T-Shirts for Men with Lightly Fitted Design - Super Soft - Made with 100% Cotton - Stretch Fit for Any Occasion - Durable Comfort Fit
- Price
- £12.98
- Rating
- 4.4/5
- Reviews
- 12,189
- Age
- 1y ago

Fruit of the Loom Mens Original Tee 5 Pack Regular Fit Crew Neck Short Sleeve 5 T - Shirt White (White 30) Large (Manufacturer Size:L)
- Price
- £9.65
- Rating
- 4.3/5
- Reviews
- 1,223
- Age
- 6y ago

Fruit of the Loom Mens Super Premium Short Sleeve T-Shirt White Large
- Price
- £4.40
- Rating
- 4.4/5
- Reviews
- 10,912
- Age
- 14y ago
Trending
90-day click momentum
Amazon Essentials Mens Regular-Fit Short-Sleeve Cotton Piqué Polo Shirt (Available in Big and Tall) White XL
- Price
- £8.64
- Rating
- 4.1/5
- Reviews
- 13,127
- Age
- 6y ago

MFAZ Morefaz Ltd Mens Classic Premium 100% Cotton T-Shirt 160 g/m Crew Neck Double Stitched Fabric & Durable Stitching (UK Alpha One Size XXL Regular Regular White)
- Price
- £4.15
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

BOOJO Gym T Shirts Men UK Running Quick Dry Fit Top Short Sleeve Crew Neck Tshirt Breathable Active Wear for Sports Work(White L)
- Price
- £7.89
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 6mo ago

Kids Heavyweight 100% Cotton Crew Neck Plain Blank T-Shirt Breathable Summer Tee Shirt Boys Girls Childrens School P.E. Gym Casual for Age 3-15 Years(White 9-10 Years)
- Price
- £8.12
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 4mo ago

FM London 3/5-Pack Mens T Shirt - Premium Weight T-Shirts for Men with Lightly Fitted Design - Super Soft - Made with 100% Cotton - Stretch Fit for Any Occasion - Durable Comfort Fit
- Price
- £13.19
- Rating
- 4.4/5
- Reviews
- 12,189
- Age
- 1y ago
Newest
by launch date
MFAZ Morefaz Ltd Mens Classic Premium 100% Cotton T-Shirt 160 g/m Crew Neck Double Stitched Fabric & Durable Stitching (UK Alpha One Size XXL Regular Regular White)
- Price
- £4.15
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Kids Heavyweight 100% Cotton Crew Neck Plain Blank T-Shirt Breathable Summer Tee Shirt Boys Girls Childrens School P.E. Gym Casual for Age 3-15 Years(White 9-10 Years)
- Price
- £8.12
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 4mo ago

BOOJO Gym T Shirts Men UK Running Quick Dry Fit Top Short Sleeve Crew Neck Tshirt Breathable Active Wear for Sports Work(White L)
- Price
- £7.89
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 6mo ago

Pierre Calvini Mens T-Shirt - 100% Cotton Premium Weight T Shirts - Regular Fit Short Sleeve Tee - Plain Crew Neck Mens Multipack - 3 Pk - White - Large
- Price
- £15.61
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 9mo ago

TACVASEN Mens White T Shirts Cotton Soft Short Sleeve Tops UPF 50+
- Price
- £10.99
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
68
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
41%
Top 20: 76%
Open market
14%
- Fruit of the Loom37%
- FM London31%
- TACVASEN5%
- Pierre Calvini5%
- Love My Fashions5%
- MFAZ Morefaz Ltd3%
- Open — no brand owns it (8 brands, 14%)
Demand
White T Shirt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Search terms
Top White T Shirt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white t shirt85K/yr
- white tshirt68K/yr
- plain white t shirt mens44K/yr
- white t shirts25K/yr
- white t shirts men16K/yr
- white tshirts14K/yr
- white t-shirt16K/yr
- fruit of the loom t shirt14K/yr
- plain white t shirt14K/yr
- plain white t shirts9K/yr
Reviews and returns
What reviews say buyers love and hate about White T Shirt
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A little on the small side
Poor fit
they are far too short
They shrink in the wash
shrinks in the wash
Shrink alot, not worth it
Not exactly super premium
Low quality
the quality of product is 3/5
Poor material and tight fit
Material not very good quality
The material is scratchy
Dont know how they will wash
Two of them ripped under the arms in the first wash
Shrunk in the wash from extra large to small
Love
good quality shirt
Excellent quality
Excellent premium quality
Excellent value
Great value
Good For The Price
Nice and snug
fit like you'd expect
Fits perfectly
So comfortable
Very comfortable to wear under work clothes or on its own
Very comfortable to wear
As described
Exactly as ordered
Just what I needed
Return
0.9% Return rate 72% Fixable by listing
A little on the small side
Poor fit
they are far too short
Not exactly super premium
Low quality
the quality of product is 3/5
Poor material and tight fit
Material not very good quality
The material is scratchy
nice fit except I find the neck hole a little small
Tight neck
the neck is too wide
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White T Shirt questions
Answered from the same tracked data.









