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White T Shirt

Maybe

Returns run at only 0.9% of orders. But the average product has 6,974 reviews to catch up to, so White T Shirt is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£105K/yr475K searches / yr
90-day growth
+50.9%search demand this quarter
Competition
41%top-5 click share · 14 brands · 68 sellers

Flapen Score

White T Shirt against its category

The dotted line is the Fashion average. Past it, White T Shirt is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White T Shirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White T Shirt 475K times last year and spent an estimated £105K. The top 5 brands take 83% of clicks. Demand peaks in Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 475K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +50.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
475K
Growth, 90 days vs prior 90
+50.9%
Conversion, latest week
2.3%
Market size, estimated
£105Ka year
Peak month
July1.9× the quietest month
Top search term
white t shirt85K searches a year

02 · Price

A sale here is worth £9.71.

Listings sell for £9.71 on average, from £3.25 to £18.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £9.71 that is £971 to £2K a year per listing.

Average price
£9.71under the $15 to $100 sweet spot
Price range
£3.25–£18.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£971–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #88 within Boys. It carries 6,974 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
89%
Out of stock, average day
2.4%
Average rank
#88in Boys
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,974per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top White T Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£42K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

68

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

41%

Top 20: 76%

Open market

14%

  • Fruit of the Loom37%
  • FM London31%
  • TACVASEN5%
  • Pierre Calvini5%
  • Love My Fashions5%
  • MFAZ Morefaz Ltd3%
  • Open — no brand owns it (8 brands, 14%)

Demand

White T Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top White T Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white t shirt85K/yr
  • white tshirt68K/yr
  • plain white t shirt mens44K/yr
  • white t shirts25K/yr
  • white t shirts men16K/yr
  • white tshirts14K/yr
  • white t-shirt16K/yr
  • fruit of the loom t shirt14K/yr
  • plain white t shirt14K/yr
  • plain white t shirts9K/yr

Reviews and returns

What reviews say buyers love and hate about White T Shirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.04

A little on the small side

Poor fit

they are far too short

Shrinkage Resistance14%

They shrink in the wash

shrinks in the wash

Shrink alot, not worth it

Quality-Overall8%+2.22

Not exactly super premium

Low quality

the quality of product is 3/5

Material Quality6%−0.05

Poor material and tight fit

Material not very good quality

The material is scratchy

Machine Wash Suitability5%−0.04

Dont know how they will wash

Two of them ripped under the arms in the first wash

Shrunk in the wash from extra large to small

Love

Quality-Overall32%+2.22

good quality shirt

Excellent quality

Excellent premium quality

Value For Money21%+1.49

Excellent value

Great value

Good For The Price

Size-Overall16%−0.04

Nice and snug

fit like you'd expect

Fits perfectly

Comfort-Overall5%+0.40

So comfortable

Very comfortable to wear under work clothes or on its own

Very comfortable to wear

Advertised Vs Actual Product3%

As described

Exactly as ordered

Just what I needed

Return

0.9% Return rate 72% Fixable by listing

Size-Overall60%▇█▇█▇▇

A little on the small side

Poor fit

they are far too short

Quality-Overall10%█▄▆▄▅█

Not exactly super premium

Low quality

the quality of product is 3/5

Thin5%█▄▄▃▄▆
Material Quality4%▇▆▅▅█▄

Poor material and tight fit

Material not very good quality

The material is scratchy

Neck Fit3%▄▁▆▆▅█

nice fit except I find the neck hole a little small

Tight neck

the neck is too wide

FAQ

Common White T Shirt questions

Answered from the same tracked data.