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White T Shirt

Maybe

An estimated 0.9% of orders come back. But the average product has 6,974 reviews to catch up to, so White T Shirt is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£105K/yr475K searches / yr
90-day growth
+50.9%search demand this quarter
Competition
41%top-5 click share · 14 brands · 68 sellers

Flapen Score

White T Shirt against its category

The dotted line is the Fashion average. Past it, White T Shirt is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White T Shirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White T Shirt 475K times last year and spent an estimated £105K. The top 5 brands take 83% of clicks. Demand peaks in Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 475K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +50.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
475K
Growth, 90 days vs prior 90
+50.9%
Conversion, latest week
2.3%
Market size, estimated
£105Ka year
Peak month
July1.9× the quietest month
Top search term
white t shirt85K searches a year

02 · Price

A sale here is worth £9.71.

Listings sell for £9.71 on average, from £3.25 to £18.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £9.71 that is £971 to £2K a year per listing.

Average price
£9.71under the $15 to $100 sweet spot
Price range
£3.25–£18.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£971–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #88 within Boys. It carries 6,974 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
89%
Out of stock, average day
2.4%
Average rank
#88in Boys
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,974per listing
Listings tracked
38

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top White T Shirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£42K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

68

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 76%

Open market

14%

  • Fruit of the Loom37%
  • FM London31%
  • TACVASEN5%
  • Pierre Calvini5%
  • Love My Fashions5%
  • MFAZ Morefaz Ltd3%
  • Open — no brand owns it (8 brands, 14%)

Demand

White T Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top White T Shirt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white t shirt85K/yr
  • white tshirt68K/yr
  • plain white t shirt mens44K/yr
  • white t shirts25K/yr
  • white t shirts men16K/yr
  • white tshirts14K/yr
  • white t-shirt16K/yr
  • fruit of the loom t shirt14K/yr
  • plain white t shirt14K/yr
  • plain white t shirts9K/yr

Reviews and returns

What reviews say buyers love and hate about White T Shirt

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
0.9%of orders come back
“A little on the small side”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common White T Shirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data