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White Stockings

Fail

Prices span $2.02–$9.57, mostly outside the sweet spot, so White Stockings is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£46K/yr149K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
48%top-5 click share · 12 brands · 31 sellers

Flapen Score

White Stockings against its category

The dotted line is the Fashion average. Past it, White Stockings is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Stockings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Stockings 149K times last year and spent an estimated £46K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
5.3%
Market size, estimated
£46Ka year
Peak month
October9.7× the quietest month
Top search term
white stockings91K searches a year

02 · Price

A sale here is worth £5.89.

Listings sell for £5.89 on average, from £2.02 to £9.57. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £5.89 that is £589 to £1K a year per listing.

Average price
£5.89under the $15 to $100 sweet spot
Price range
£2.02–£9.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£589–£1K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #52 within Socks & Tights. It carries 700 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
8.3%
Average rank
#52in Socks & Tights
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
700per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top White Stockings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 falling

Sellers

31

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

48%

Top 20: 96%

Open market

7%

  • RSLOVE48%
  • LUSLOVE23%
  • Pryon10%
  • EVELIFE5%
  • Smiffys4%
  • SENTELEGRI2%
  • Open — no brand owns it (6 brands, 7%)

Demand

White Stockings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 9.7×

Search terms

Top White Stockings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white stockings91K/yr
  • white stockings for women26K/yr
  • white hold up stockings10K/yr
  • white hold ups5K/yr
  • white lace stockings7K/yr
  • stockings white5K/yr
  • white stocking5K/yr

Reviews and returns

What reviews say buyers love and hate about White Stockings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.20

Lace part is a lot more smaller

So one size fits all may not be quite right

Very small

Stretchability/Expandability/Elasticity22%−0.02

Limited stretch

Stitching is not as stretchy as it should be

has limited stretch

Length21%−0.37

not generous in length

The length is still short

Too short, just above my knees

Advertised Vs Actual Product6%−0.11

Not as pictured

Sweat Resistance3%+0.13

how oily or sweaty your skin is

Love

Quality-Overall33%+1.85

Lovely feel and great quality I wear with a suspender belt

Good quality

RSLOVE seem pretty reliable for delivering good quality

Size-Overall24%−0.20

Good fit

They fit me okay

good fit

Soft Feel11%

with a soft silky feel that's very comfortable

This was the additional part with was soft and fitted perfectly and with well with it

Durability9%+0.84

Held up the whole night

Comfort-Overall9%+0.84

Very comfortable, very sexy

Return

1.8% Return rate 61% Fixable by listing

Size-Overall22%▁▄▆█▅▁

Lace part is a lot more smaller

So one size fits all may not be quite right

Very small

Quality-Overall15%█▄▅▄▃▇
Color12%▇█▁▁▆▁
Thigh Fit8%█▅▁▁▄▁
Advertised Vs Actual Product8%▄▄▁▁▃█

Not as pictured

FAQ

Common White Stockings questions

Answered from the same tracked data.