white skirt
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Incredible23%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good734.03avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.06–£37.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Avg price
Okay£11.60avg listing price — sweet spot $15–$100
Market size
Okay£106K£106K/yr · 1.1M searches
Returns
Bad6.9%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, white skirt is a £106K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 23% of demand. Demand peaks in May–Jun–Jul–Oct–Nov. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
white skirt market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £70K–£93K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #351
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 96%
- Out of stock
- 5.1%
- Avg brand age
- 37 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.Brands
128 rising
Sellers
151
Top-5 brand share
23%
Top 20: 53%
Top-5 click share
8%
Top 20: 23%
Open market
76%
- Lancry6%
- viiotu5%
- GORGLITTER3%
- Kistore3%
- JASGOOD3%
- WERFORU3%
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — +20.8% search growth over the last 90 days.Peak months: May, Jun, Jul, Oct, Nov · busiest ÷ quietest = 17.9×
Top white skirt search terms
- white skirt243K/yr
- black mini skirt169K/yr
- black skort87K/yr
- ruffle skirt56K/yr
- leather skirt91K/yr
- lace skirt56K/yr
- black pencil skirt55K/yr
- brown skirt103K/yr
- rara skirt38K/yr
- black skort women21K/yr
Top white skirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JASGOOD Womens Lace Mini Skirt with Shorts Sexy Ruffle Pleated Short Skirts Hight Waisted A Line Mini Skirt for Prom Party Daily White S
JASGOOD£10.334.6★15 rev
SGQTZDZQ Black Pencil Skirt Short Stretchy Slimming Mini Skirt for Women UK High Waisted Bodycon Skirt for Summer Autumn Ladies Business Casual Daily Wear (UK Alpha S Regular Regular Black)
SGQTZDZQ£6.124.1★114 rev
viiotu Black Mini Skirt Women Stretchy Pencil Skirt Elastic Waist Black Skort with Lining Anti-Exposure Sexy Casual Daily Wear (UK Alpha M Regular Regular Black)
viiotu£8.463.8★18 rev
IWOLLENCE Black Skirt Mini Skirts for Women UK Stretchy Short Pencil Skirt Womens Elastic Waist Ladies Sexy Casual Summer Office and Daily Wear (Black M)
IWOLLENCE£7.474.6★59 rev
XquiziFit Womens Mini Skirt Lace Ruffle Y2K Asymmetrical Layered Skirt Stretchable Low Rise Skirts White Small
XquiziFit£12.154.8★14 rev
Newest
by launch dateIWOLLENCE Black Skirt Mini Skirts for Women UK Stretchy Short Pencil Skirt Womens Elastic Waist Ladies Sexy Casual Summer Office and Daily Wear (Black M)
IWOLLENCE£7.4759 rev
JASGOOD Womens Ruffle Mini Skirt with Shorts High Waist Sexy Layered Elastic Pleated Skirt for Sport Party Daily Black S
JASGOOD£13.8913 rev
LEHEEYWT Tennis Skirt Pleated Black Mini Skirt with Pocket Stretchy High Waisted Skort A-Line Athletic Skirts for Women UK Workout Golf Running Daily Sports (UK Alpha S Regular Regular Black)
LEHEEYWT£7.3016 rev
WERFORU Womens Skirts Elastic High Waist Long Skirt with Pockets Elegant Maxi Skirt for Women A-Line High Waist Boho Skirts White
WERFORU£14.6730 rev
viiotu Black Mini Skirt Women Stretchy Pencil Skirt Elastic Waist Black Skort with Lining Anti-Exposure Sexy Casual Daily Wear (UK Alpha M Regular Regular Black)
viiotu£8.4618 rev
Trending
90-day click momentumJASGOOD Womens Ruffle Mini Skirt with Shorts High Waist Sexy Layered Elastic Pleated Skirt for Sport Party Daily Black S
JASGOOD£13.894.9★
IWOLLENCE Black Skirt Mini Skirts for Women UK Stretchy Short Pencil Skirt Womens Elastic Waist Ladies Sexy Casual Summer Office and Daily Wear (Black M)
IWOLLENCE£7.474.6★
WERFORU Womens Skirts Elastic High Waist Long Skirt with Pockets Elegant Maxi Skirt for Women A-Line High Waist Boho Skirts White
WERFORU£14.674.7★
XquiziFit Womens Mini Skirt Lace Ruffle Y2K Asymmetrical Layered Skirt Stretchable Low Rise Skirts White Small
XquiziFit£12.154.8★
LEHEEYWT Tennis Skirt Pleated Black Mini Skirt with Pocket Stretchy High Waisted Skort A-Line Athletic Skirts for Women UK Workout Golf Running Daily Sports (UK Alpha S Regular Regular Black)
LEHEEYWT£7.302.4★
What buyers say about white skirt
What buyers praise and complain about, mined from review topics.What buyers love
“The fit is quite snug”
“Decent quality”
“it's comfortable”
“This is a very lightweight material”
“stretches well”
“Great price”
“The style is cute as well”
“It sits nicely on the waist”
“The design is really cute”
“Nice colour”
What buyers complain about
“Bit short”
“Very cheap quality”
“.also material feels cheap”
“The waist is much smaller than expected”
“Looks nothing like the photo”
“looked stretchy”
“see through”
“she didnt feel comfortable wearing it”
“Bad quality seam burst after one wear”
“is an odd length”
Top return reasons
Common questions
- Is white skirt profitable to sell on Amazon United Kingdom?
- The niche generates £106K/yr across 342 tracked products. 0 of 173 products launched in the last 360 days are still selling. 90-day search growth is +20.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the white skirt niche?
- 128 brands and 151 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 23% of demand.
- What do buyers complain about in white skirt?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 6.9% — above our launch gate.
- When does demand for white skirt peak?
- Demand peaks in May–Jun–Jul–Oct–Nov; the busiest month runs 17.9× the quietest.
- What does it cost to enter the white skirt niche?
- Listings span £5.06–£37.38; the average listing price is £11.60 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.