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White Skirt

White Skirt shows a fragmented shelf (top 5 take 8% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 26Growth 51Conversion 10Competition 98Returns 18Price range 69Avg price 47Brand share 97Review moat 69Quality gap 87
This niche Category average

Is White Skirt profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, White Skirt is a £106K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 23% of demand. Demand peaks in May–Jun–Jul–Oct–Nov. Verdict: Worth a look — 57/100.

White Skirt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +20.8% over the last 90 days and 0.8% of searches end in a purchase.

£106K

revenue / yr

Units sold / yr8K
Search volume / yr+20.8%1.1M
Conversion rate0.8%
Avg price£11.60

Who owns the niche?

The top 5 brands hold 23% of demand, so 77% of the market is open.

77%

open market share

Brands · sellers128 · 151
Top-5 product click share8%
Open market77%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 342 products

Sponsored placement96%
New entrants (1y)173· 0 succeeded
Avg rating4.1★
Avg reviews734

Top White Skirt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

£0£1K£2K£3K£4K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

128 rising

Sellers

151

Top-5 brand share

23%

Top 20: 53%

Top-5 click share

8%

Top 20: 23%

Open market

76%

  • Lancry6%
  • viiotu5%
  • GORGLITTER3%
  • Kistore3%
  • JASGOOD3%
  • WERFORU3%

White Skirt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR0.8%Products342Brands128Top 5 Brands23%OOS Rate5.1%Rating4.1★Reviews734Avg BSR#351
80K60KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul, Oct, Nov · busiest ÷ quietest = 17.9×

Top White Skirt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • white skirt243K/yr
  • black mini skirt169K/yr
  • black skort87K/yr
  • ruffle skirt56K/yr
  • leather skirt91K/yr
  • lace skirt56K/yr
  • black pencil skirt55K/yr
  • brown skirt103K/yr
  • rara skirt38K/yr
  • black skort women21K/yr

What reviews say buyers love and hate about White Skirt

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Size-Overall20%

The fit is quite snug

Quality-Overall14%

Decent quality

Comfort-Overall10%

it's comfortable

Material Quality8%

This is a very lightweight material

Stretchability/Expandability/Elasticity7%

stretches well

What buyers complain about

56% of reviews
Size-Overall30%

Bit short

Quality-Overall9%

Very cheap quality

Material Quality4%

.also material feels cheap

Waist Fit3%

The waist is much smaller than expected

Advertised Vs Actual Product3%

Looks nothing like the photo

White Skirt return rate & reasons

Why buyers send it back, as a share of all return requests.

6.9%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
51%
2Length
14%
3Material Quality
8%
4Waist Fit
7%
5Quality-Overall
5%

Common White Skirt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores White Skirt 57/100 on Amazon United Kingdom — Worth a look. The niche generates £106K/yr across 342 tracked products. 0 of 173 products launched in the last 360 days are still selling. Search demand moved +20.8% over the last 90 days.
Search demand for White Skirt on Amazon United Kingdom peaks in May–Jun–Jul–Oct–Nov, where the busiest month runs 17.9× the quietest.