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White Skirt

Maybe

The top 5 products take only 8% of clicks. But buyers convert on only 0.8% of searches, so White Skirt is a Maybe.

Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£106K/yr1.1M searches / yr
90-day growth
+20.8%search demand this quarter
Competition
8%top-5 click share · 128 brands · 151 sellers

Flapen Score

White Skirt against its category

The dotted line is the Fashion average. Past it, White Skirt is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Skirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Skirt 1.1M times last year and spent an estimated £106K. The top 5 brands take 23% of clicks. Demand peaks in May–Jun–Jul–Oct–Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
0.8%
Market size, estimated
£106Ka year
Peak month
October17.9× the quietest month
Top search term
white skirt243K searches a year

02 · Price

A sale here is worth £11.60.

Listings sell for £11.60 on average, from £5.06 to £37.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.60 that is £0 to £1K a year per listing.

Average price
£11.60under the $15 to $100 sweet spot
Price range
£5.06–£37.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
6.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #351 within Skirts. It carries 734 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
99%
Out of stock, average day
5.1%
Average rank
#351in Skirts
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
734per listing
Listings tracked
342

04 · Newcomers

0 of last year's 173 launches cleared the first-year sales bar.

173 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
173
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top White Skirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 8% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

128 rising

Sellers

151

Est. top-5 brand share

23%

Top 20: 53%

Est. top-5 click share

8%

Top 20: 23%

Open market

76%

  • Lancry6%
  • viiotu5%
  • GORGLITTER3%
  • Kistore3%
  • JASGOOD3%
  • WERFORU3%

Demand

White Skirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul, Oct, Nov · busiest ÷ quietest = 17.9×

Search terms

Top White Skirt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white skirt243K/yr
  • black mini skirt169K/yr
  • black skort87K/yr
  • ruffle skirt56K/yr
  • leather skirt91K/yr
  • lace skirt56K/yr
  • black pencil skirt55K/yr
  • brown skirt103K/yr
  • rara skirt38K/yr
  • black skort women21K/yr

Reviews and returns

What reviews say buyers love and hate about White Skirt

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
6.9%of orders come back
“Bit short”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common White Skirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data