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White Skirt

Maybe

The top 5 products take only 8% of clicks. But buyers convert on only 0.8% of searches, so White Skirt is a Maybe.

Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£106K/yr1.1M searches / yr
90-day growth
+20.8%search demand this quarter
Competition
8%top-5 click share · 128 brands · 151 sellers

Flapen Score

White Skirt against its category

The dotted line is the Fashion average. Past it, White Skirt is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Skirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Skirt 1.1M times last year and spent an estimated £106K. The top 5 brands take 23% of clicks. Demand peaks in May–Jun–Jul–Oct–Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
0.8%
Market size, estimated
£106Ka year
Peak month
October17.9× the quietest month
Top search term
white skirt243K searches a year

02 · Price

A sale here is worth £11.60.

Listings sell for £11.60 on average, from £5.06 to £37.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £11.60 that is £0 to £1K a year per listing.

Average price
£11.60under the $15 to $100 sweet spot
Price range
£5.06–£37.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
6.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #351 within Skirts. It carries 734 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
99%
Out of stock, average day
5.1%
Average rank
#351in Skirts
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
734per listing
Listings tracked
342

04 · Newcomers

Amazon counts 0 of last year's 173 launches as successful.

173 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
173
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top White Skirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

128 rising

Sellers

151

Top-5 brand share

23%

Top 20: 53%

Top-5 click share

8%

Top 20: 23%

Open market

76%

  • Lancry6%
  • viiotu5%
  • GORGLITTER3%
  • Kistore3%
  • JASGOOD3%
  • WERFORU3%

Demand

White Skirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul, Oct, Nov · busiest ÷ quietest = 17.9×

Search terms

Top White Skirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white skirt243K/yr
  • black mini skirt169K/yr
  • black skort87K/yr
  • ruffle skirt56K/yr
  • leather skirt91K/yr
  • lace skirt56K/yr
  • black pencil skirt55K/yr
  • brown skirt103K/yr
  • rara skirt38K/yr
  • black skort women21K/yr

Reviews and returns

What reviews say buyers love and hate about White Skirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.37

Bit short

Short and tight

Too short

Quality-Overall9%−0.03

Very cheap quality

Cheap

Poor Quality

Material Quality4%−0.03

.also material feels cheap

Not good material

Cheap shiny awful material

Waist Fit3%

The waist is much smaller than expected

loose on the waist

Was a little tight around my waist

Advertised Vs Actual Product3%−0.06

Looks nothing like the photo

Misleading

Not as pictured

Love

Size-Overall20%−0.37

The fit is quite snug

The fit is as expected

Fits fine

Quality-Overall14%−0.03

Decent quality

Well made item

This is a well made quality garment

Comfort-Overall10%+1.26

it's comfortable

it is a comfortable legnth

Comfortable to wear

Material Quality8%−0.03

This is a very lightweight material

Good material

Lovely soft material

Stretchability/Expandability/Elasticity7%+0.47

stretches well

The elasticated waist is very comfortable

The material has a good amount of stretch

Return

6.9% Return rate 69% Fixable by listing

Size-Overall51%█▇████

Bit short

Short and tight

Too short

Length14%▅██▅▆▇

is an odd length

this one fell slightly short

is much shorter than anticipated

Material Quality8%█▇▇▇▄▆

.also material feels cheap

Not good material

Cheap shiny awful material

Waist Fit7%█▄▅▅▆▄

The waist is much smaller than expected

loose on the waist

Was a little tight around my waist

Quality-Overall5%█▅▆▄▇▆

Very cheap quality

Cheap

Poor Quality

FAQ

Common White Skirt questions

Answered from the same tracked data.