White Shorts
White Shorts shows demand growing +221.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is White Shorts profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, White Shorts is a £83K/yr Amazon United Kingdom market (330K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jun–Jul–Oct. Verdict: Worth a look — 64/100.
White Shorts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +221.5% over the last 90 days and 2.4% of searches end in a purchase.
£83K
revenue / yr
Who owns the niche?
The top 5 brands hold 39% of demand, so 61% of the market is open.
61%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 107 products
Top White Shorts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
YADIFEN Chaffing Shorts for Women Anti Chafe Chub Rub Shorts Cycling Shorts Ladies Boxer Shorts Underwear Lycra Slip Shorts Seamless Briefs Gym Shorts Yoga Shorts Under Skirts White
- Price
- £6.03
- Rating
- 4.0/5
- Reviews
- 109
- Age
- 3y ago
Runmeihe Womens High Waisted Hot Pants Anti Chafing Stretchy Mini Shorts Shorts for Yoga Gym Cycling Sports Running Workout (UK Alpha S M Regular Regular White)
- Price
- £5.40
- Rating
- 4.5/5
- Reviews
- 905
- Age
- 1y ago
BLONGW Cycling Shorts Women- High Waisted Biker Shorts Tummy Control White Yoga Gym Workout Athletic Running Sports Short Leggings UK Gift for WomenWhite L-XL
- Price
- £6.99
- Rating
- 4.3/5
- Reviews
- 290
- Age
- 2y ago
YUTYTH Anti Chafing Shorts Women Seamless Cycling Shorts Women for Under Dress Stretchy Hot Pants Ladies Safety Boxer Underwear White
- Price
- £6.59
- Rating
- 4.1/5
- Reviews
- 155
- Age
- 1y ago
YADIFEN Womens Anti Chafing Shorts Seamless Boxers Underwear White
- Price
- £6.15
- Rating
- 4.3/5
- Reviews
- 1,555
- Age
- 2y ago
Trending
90-day click momentum
Nicoxijia Womens Y2k Micro Shorts Skinny Booty Mini Shorts Summer Slim Fit Night Club Going Out Hot Bottoms Pants Streetwear (White M)
- Price
- £10.11
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
YUTYTH Anti Chafing Shorts Women Seamless Cycling Shorts Women for Under Dress Stretchy Hot Pants Ladies Safety Boxer Underwear White
- Price
- £6.59
- Rating
- 4.1/5
- Reviews
- 155
- Age
- 1y ago
Sanpetix Gym Shorts for Women Black Cycling Shorts for Biker Workout White 1 Pack LXL
- Price
- £7.00
- Rating
- 4.3/5
- Reviews
- 401
- Age
- 9mo ago
WISMBOX Womens High Waisted Yoga Shorts Cycling Biker Shorts - Squat Proof Tummy Control Gym Workout Running Sports Ladies White
- Price
- £8.72
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 3mo ago
SIHOHAN Women Anti Chafing Shorts Seamless Slip Shorts for Under Dresses
- Price
- £6.97
- Rating
- 4.4/5
- Reviews
- 7,652
- Age
- 7y ago
Newest
by launch dateWISMBOX Womens High Waisted Yoga Shorts Cycling Biker Shorts - Squat Proof Tummy Control Gym Workout Running Sports Ladies White
- Price
- £8.72
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 3mo ago
Nicoxijia Womens Y2k Micro Shorts Skinny Booty Mini Shorts Summer Slim Fit Night Club Going Out Hot Bottoms Pants Streetwear (White M)
- Price
- £10.11
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
JOYSPELS Seamless Gym Shorts for Women Scrunch Bums Ruched Booty Activewear Running Yoga Workout Sports Cycling Shorts Womens UK White S
- Price
- £13.96
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 6mo ago
YUTYTH Women Anti Chafing Seamless Slip Shorts Under Dress Ladies Pants Cycling Yoga Shorts White 3 Packs L
- Price
- £10.19
- Rating
- 4.0/5
- Reviews
- 213
- Age
- 8mo ago
Sanpetix Gym Shorts for Women Black Cycling Shorts for Biker Workout White 1 Pack LXL
- Price
- £7.00
- Rating
- 4.3/5
- Reviews
- 401
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
Brands
59 rising
Sellers
88
Top-5 brand share
39%
Top 20: 72%
Top-5 click share
23%
Top 20: 49%
Open market
57%
- YADIFEN13%
- YUTYTH10%
- Runmeihe6%
- SIHOHAN5%
- BLONGW5%
- Sanpetix4%
White Shorts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Oct · busiest ÷ quietest = 7.1×
Top White Shorts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white shorts women61K/yr
- white shorts79K/yr
- white cycling shorts women28K/yr
- white shorts men32K/yr
- mens white shorts30K/yr
- white cycling shorts16K/yr
- womens white shorts12K/yr
- ladies white shorts10K/yr
- white hot pants11K/yr
- white mens shorts8K/yr
What reviews say buyers love and hate about White Shorts
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Very comfortable”
“Excellent fit”
“For the money they are fairly well made”
“Materials that keep me cool and dry help me stay focused and at ease, whether Im being active or just going about my routine”
“especially ones that gently smooth”
What buyers complain about
71% of reviews“Fabric is see through”
“average quality with material”
“Too short”
“the inner stitching came loose”
“Would expect more thick fabric”
White Shorts return rate & reasons
Why buyers send it back, as a share of all return requests.
2.6%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Shorts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
