Is white shorts profitable to sell on Amazon United Kingdom?

The niche generates £83K/yr across 107 tracked products. 0 of 35 products launched in the last 360 days are still selling. 90-day search growth is +221.5%. Flapen's verdict: Worth a look (64/100).

How competitive is the white shorts niche?

59 brands and 88 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in white shorts?

Top complaints mined from reviews: Transparency, Material Quality, Size-Overall. The return rate is 2.6%.

When does demand for white shorts peak?

Demand peaks in Jun–Jul–Oct; the busiest month runs 7.1× the quietest.

What does it cost to enter the white shorts niche?

Listings span £4.90–£19.14; the average listing price is £10.65 (sweet spot $15–$100). The average incumbent carries 1,838 reviews — the moat a new listing must climb.

white shorts

Worth a look

Shows demand growing +221.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+221.5%

90-day search growth — must beat 0% to launch

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Competition

Great23%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Review moat

Okay1,837.8

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£10.65

avg listing price — sweet spot $15–$100

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Price range

Okay£4.90–£19.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£83K

£83K/yr · 330K searches

Signals Trending No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, white shorts is a £83K/yr Amazon United Kingdom market (330K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jun–Jul–Oct. Verdict: Worth a look — 64/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

white shorts market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: £64K–£85K; units × avg price
Conversion rate: 2.4%
Avg BSR: #108
Page quality: 0%
Prime: 95%
Sponsored: 88%
Out of stock: 6.3%
Avg brand age: 39 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

59 rising

Sellers

Top-5 brand share

39%

Top 20: 72%

Top-5 click share

23%

Top 20: 49%

Open market

57%

YADIFEN13%
YUTYTH10%
Runmeihe6%
SIHOHAN5%
BLONGW5%
Sanpetix4%

Demand & seasonality

Weekly Amazon search volume, last 55 weeks — +221.5% search growth over the last 90 days.

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 7.1×

Open Trend

Top white shorts search terms

white shorts women61K/yr +288.2%1.2% conv.
white shorts79K/yr +166.4%1.6% conv.
white cycling shorts women28K/yr +299.4%4.1% conv.
white shorts men32K/yr +168.0%0.9% conv.
mens white shorts30K/yr +222.1%0.7% conv.
white cycling shorts16K/yr +185.8%3.4% conv.
womens white shorts12K/yr +311.6%0.5% conv.
ladies white shorts10K/yr +386.2%0.4% conv.
white hot pants11K/yr +183.1%3.5% conv.
white mens shorts8K/yr +134.4%1.0% conv.

All search terms

Top white shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YADIFEN Chaffing Shorts for Women Anti Chafe Chub Rub Shorts Cycling Shorts Ladies Boxer Shorts Underwear Lycra Slip Shorts Seamless Briefs Gym Shorts Yoga Shorts Under Skirts White

YADIFEN£6.034.0★109 rev

Runmeihe Womens High Waisted Hot Pants Anti Chafing Stretchy Mini Shorts Shorts for Yoga Gym Cycling Sports Running Workout (UK Alpha S M Regular Regular White)

Runmeihe£5.404.5★905 rev

BLONGW Cycling Shorts Women- High Waisted Biker Shorts Tummy Control White Yoga Gym Workout Athletic Running Sports Short Leggings UK Gift for WomenWhite L-XL

BLONGW£6.994.3★290 rev

YUTYTH Anti Chafing Shorts Women Seamless Cycling Shorts Women for Under Dress Stretchy Hot Pants Ladies Safety Boxer Underwear White

YUTYTH£6.594.1★155 rev

YADIFEN Womens Anti Chafing Shorts Seamless Boxers Underwear White

YADIFEN£6.154.3★1,555 rev

Newest

by launch date

WISMBOX Womens High Waisted Yoga Shorts Cycling Biker Shorts - Squat Proof Tummy Control Gym Workout Running Sports Ladies White

WISMBOX£8.7246 rev

3mo ago

Nicoxijia Womens Y2k Micro Shorts Skinny Booty Mini Shorts Summer Slim Fit Night Club Going Out Hot Bottoms Pants Streetwear (White M)

Nicoxijia£10.110 rev

3mo ago

JOYSPELS Seamless Gym Shorts for Women Scrunch Bums Ruched Booty Activewear Running Yoga Workout Sports Cycling Shorts Womens UK White S

JOYSPELS£13.96122 rev

6mo ago

YUTYTH Women Anti Chafing Seamless Slip Shorts Under Dress Ladies Pants Cycling Yoga Shorts White 3 Packs L

YUTYTH£10.19213 rev

8mo ago

Sanpetix Gym Shorts for Women Black Cycling Shorts for Biker Workout White 1 Pack LXL

Sanpetix£7.00401 rev

9mo ago

What buyers say about white shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall25%

“Very comfortable”

Size-Overall21%

“Excellent fit”

Quality-Overall11%

“For the money they are fairly well made”

Material Quality5%

“Materials that keep me cool and dry help me stay focused and at ease, whether Im being active or just going about my routine”

Soft Feel4%

“especially ones that gently smooth”

Exercise/Sports Suitability3%

“which is useful for workouts”

Waist Fit3%

“Sizing was accurate on the waist”

Value For Money3%

“Good value for money”

Transparency2%

“Extremely sheer, tried with nude underwear and could see them clear as day”

Advertised Vs Actual Product2%

“As advertised thank you”

What buyers complain about

Transparency21%

“Fabric is see through”

Material Quality13%

“average quality with material”

Size-Overall12%

“Too short”

Stitch/Finish/Polish6%

“the inner stitching came loose”

Thickness4%

“Would expect more thick fabric”

Thin4%

“Materials far to thin”

Quality-Overall3%

“blamed myself for not better spending that £10 on better quality shorts”

Stretchability/Expandability/Elasticity3%

“I found they roll up round the legs when wearing trousers as not elasticated enough which I found uncomfortable”

Machine Wash Suitability2%

“Sadly it looks like theyve been in a wash with something that ran”

Sweat Resistance2%

“you sweat a lot wearing them”

Top return reasons

Size-Overall41%

Transparency19%

Color7%

Length6%

Material Quality6%