White Shorts

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +221.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months

330K

Growth, 90 days vs prior 90

+221.5%

Conversion, latest week

2.4%

Market size, estimated

£83Ka year

Peak month

June7.1× the quietest month

Top search term

white shorts women61K searches a year

Listings sell for £10.65 on average, from £4.90 to £19.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £10.65 that is £0 to £1K a year per listing.

Average price

£10.65under the $15 to $100 sweet spot

Price range

£4.90–£19.14

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

2.6%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #108 within Shorts. It carries 1,838 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

95%

Out of stock, average day

6.3%

Average rank

#108in Shorts

Average rating

4.19 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,838per listing

Listings tracked

107

35 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

35

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months