White Shorts

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +221.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months

330K

Growth, 90 days vs prior 90

+221.5%

Conversion, latest week

2.4%

Market size, estimated

£83Ka year

Peak month

June7.1× the quietest month

Top search term

white shorts women61K searches a year

Listings sell for £10.65 on average, from £4.90 to £19.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £10.65 that is £0 to £1K a year per listing.

Average price

£10.65under the $15 to $100 sweet spot

Price range

£4.90–£19.14

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

2.6%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #108 within Shorts. It carries 1,838 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

95%

Out of stock, average day

6.3%

Average rank

#108in Shorts

Average rating

4.19 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,838per listing

Listings tracked

107

35 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

35

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months