White Shoe Polish

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved +42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months

41K

Growth, 90 days vs prior 90

+42.4%

Conversion, latest week

16.8%

Market size, estimated

£42Ka year

Peak month

September2.3× the quietest month

Top search term

white shoe polish26K searches a year

Listings sell for £6.15 on average, from £2.96 to £10.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £6.15 that is £2K to £3K a year per listing.

Average price

£6.15under the $15 to $100 sweet spot

Price range

£2.96–£10.47

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #54 within Shoe, Jewellery & Watch Accessories. It carries 1,388 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

100%

Out of stock, average day

8.8%

Average rank

#54in Shoe, Jewellery & Watch Accessories

Average rating

4.14 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,388per listing

Listings tracked

18

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months