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White Shoe Laces

Fail

Prices span $2.13–$5.26, mostly outside the sweet spot, so White Shoe Laces is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£114K/yr239K searches / yr
90-day growth
+18.6%search demand this quarter
Competition
70%top-5 click share · 9 brands · 21 sellers

Flapen Score

White Shoe Laces against its category

The dotted line is the Fashion average. Past it, White Shoe Laces is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Shoe Laces market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Shoe Laces 239K times last year and spent an estimated £114K. The top 5 brands take 89% of clicks. Demand peaks in May. Flapen scores it 44 out of 100, a Fail.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
+18.6%
Conversion, latest week
13.0%
Market size, estimated
£114Ka year
Peak month
May2.2× the quietest month
Top search term
white laces for trainers55K searches a year

02 · Price

A sale here is worth £3.69.

Listings sell for £3.69 on average, from £2.13 to £5.26. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £3.69 that is £6K to £7K a year per listing.

Average price
£3.69under the $15 to $100 sweet spot
Price range
£2.13–£5.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Shoe, Jewellery & Watch Accessories. It carries 7,397 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#39in Shoe, Jewellery & Watch Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,397per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top White Shoe Laces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£23K£34K£46K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

21

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • VSUDO49%
  • Stepace14%
  • UpUGo10%
  • FAST-FX9%
  • CCSOFTIME6%
  • YHQZ3%
  • Open — no brand owns it (3 brands, 7%)

Demand

White Shoe Laces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.2×

Search terms

Top White Shoe Laces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white laces for trainers55K/yr
  • white shoe laces59K/yr
  • white laces34K/yr
  • white trainer laces29K/yr
  • trainer laces white flat10K/yr
  • white shoe laces for trainers9K/yr
  • white trainer laces women6K/yr
  • air force 1 laces8K/yr
  • shoe laces white6K/yr
  • white shoelaces5K/yr

Reviews and returns

What reviews say buyers love and hate about White Shoe Laces

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Length25%−0.04

don't deliver the right length you ordered

Too short for converse shoes so I now have to buy another pair of laces

Many reviews state that the laces are not long enough

Size-Overall15%−0.18

Too short for converse shoes so I now have to buy another pair of laces

all of the sudden they seem to be a bit longer

Color15%−0.14

certainly arent SNOW WHITE - more like a slightly faded white

White is not truly white

Advertised Vs Actual Product10%−0.01

They look nothing like the pictures

Advertised for converse hi-tops. Nowhere near long enough.

They do not look like the picture

Value For Money10%−0.03

Waste of money

Love

Quality-Overall29%+3.41

Functional and good quality

Good quality laces

Good quality

Advertised Vs Actual Product12%−0.01

As described

Works as you'd think

Exactly what I wanted

Length9%−0.04

Good length

any length any color every nice laces and good price

The length was perfect

Size-Overall8%−0.18

The correct size

easy to fit

they fit the shoe okay

Value For Money7%−0.03

Great value

good price

very reasonably priced

Return

0.4% Return rate 48% Fixable by listing

Length30%█▆▄▄▄▅

don't deliver the right length you ordered

Too short for converse shoes so I now have to buy another pair of laces

Many reviews state that the laces are not long enough

Color21%▅▄█▅█▇

certainly arent SNOW WHITE - more like a slightly faded white

White is not truly white

Size-Overall13%▁▁█▆▄▄

Too short for converse shoes so I now have to buy another pair of laces

all of the sudden they seem to be a bit longer

Feet Fit6%▁▁██▁▄
Width5%█▆▄▃▃▂

FAQ

Common White Shoe Laces questions

Answered from the same tracked data.