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White Shirts for Women

Maybe

The top 5 products take only 24% of clicks. But buyers convert on only 1.0% of searches, so White Shirts for Women is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£59K/yr551K searches / yr
90-day growth
+21.8%search demand this quarter
Competition
24%top-5 click share · 38 brands · 62 sellers

Flapen Score

White Shirts for Women against its category

The dotted line is the Fashion average. Past it, White Shirts for Women is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Shirts for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Shirts for Women 551K times last year and spent an estimated £59K. The top 5 brands take 47% of clicks. Demand peaks in Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
551K
Growth, 90 days vs prior 90
+21.8%
Conversion, latest week
1.0%
Market size, estimated
£59Ka year
Peak month
October2.0× the quietest month
Top search term
white shirts for women112K searches a year

02 · Price

A sale here is worth £10.53.

Listings sell for £10.53 on average, from £6.67 to £18.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £10.53 that is £0 to £1K a year per listing.

Average price
£10.53under the $15 to $100 sweet spot
Price range
£6.67–£18.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #163 within Tops, T-Shirts & Blouses. It carries 626 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#163in Tops, T-Shirts & Blouses
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
626per listing
Listings tracked
108

04 · Newcomers

3 of last year's 58 launches cleared the first-year sales bar.

58 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
58
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top White Shirts for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 flat

Sellers

62

Est. top-5 brand share

47%

Top 20: 90%

Est. top-5 click share

24%

Top 20: 53%

Open market

48%

  • J.VER16%
  • LXEASYGO9%
  • Amazon Essentials9%
  • SPRING SEAON7%
  • JiaYouLC5%
  • Alex Vando5%

Demand

White Shirts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.0×

Search terms

Top White Shirts for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white shirts for women112K/yr
  • white blouses for women uk73K/yr
  • white blouse70K/yr
  • womens white shirt45K/yr
  • white shirt women37K/yr
  • ladies white blouse27K/yr
  • ladies white shirt26K/yr
  • white blouse for women19K/yr
  • white short sleeve blouse12K/yr
  • womens white blouse19K/yr

Reviews and returns

What reviews say buyers love and hate about White Shirts for Women

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
5.8%of orders come back
“it's not fitted”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common White Shirts for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data