White Shirt

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +78.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £233K a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

+78.6%

Conversion, latest week

0.7%

Market size, estimated

£233Ka year

Peak month

July3.9× the quietest month

Top search term

linen shirts men178K searches a year

Listings sell for £13.76 on average, from £5.03 to £42.82. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At £13.76 that is £0 to £1K a year per listing.

Average price

£13.76under the $15 to $100 sweet spot

Price range

£5.03–£42.82

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

5.2%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #161 within Tops, T-Shirts & Shirts. It carries 1,780 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

99%

Out of stock, average day

4.2%

Average rank

#161in Tops, T-Shirts & Shirts

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,780per listing

Listings tracked

269

79 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

79

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months