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White Pumps

Maybe

The top 5 products take only 20% of clicks. But buyers convert on only 0.9% of searches, so White Pumps is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£121K/yr763K searches / yr
90-day growth
+55.1%search demand this quarter
Competition
20%top-5 click share · 19 brands · 70 sellers

Flapen Score

White Pumps against its category

The dotted line is the Fashion average. Past it, White Pumps is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Pumps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Pumps 763K times last year and spent an estimated £121K. The top 5 brands take 91% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 763K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +55.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
763K
Growth, 90 days vs prior 90
+55.1%
Conversion, latest week
0.9%
Market size, estimated
£121Ka year
Peak month
May2.8× the quietest month
Top search term
rocket dog trainers women237K searches a year

02 · Price

A sale here is worth £18.00.

Listings sell for £18.00 on average, from £4.71 to £47.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £18.00 that is £0 to £2K a year per listing.

Average price
£18.00inside the $15 to $100 sweet spot
Price range
£4.71–£47.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #294 within Shoes. It carries 2,985 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
83%
Out of stock, average day
3.1%
Average rank
#294in Shoes
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,985per listing
Listings tracked
121

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top White Pumps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

70

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

20%

Top 20: 44%

Open market

8%

  • Rocket Dog78%
  • Lilley5%
  • Red Fish3%
  • Superga3%
  • adidas2%
  • IVACHY1%
  • Open — no brand owns it (13 brands, 8%)

Demand

White Pumps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.8×

Search terms

Top White Pumps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rocket dog trainers women237K/yr
  • rocket dog173K/yr
  • canvas shoes women82K/yr
  • superga trainers women38K/yr
  • womens canvas shoes23K/yr
  • rocket dog jazzin30K/yr
  • ladies canvas shoes17K/yr
  • superga23K/yr
  • black slip on shoes women21K/yr
  • rocket dog trainers20K/yr

Reviews and returns

What reviews say buyers love and hate about White Pumps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.22

Not a good fit

Too small

Too Big

Durability8%−0.06

falls apart within a few months of wearing them

Dont last

not durable

Comfort-Overall5%+3.42

Uncomfortable

not so great to wear

Not comfortable tight fit

Quality-Overall4%−0.01

Bad quality footwear

Horrible quality

Zero quality control

Feet Fit3%−0.01

had to return as they were narrow for my foot

However if you have wide feet like mine they will be too tight on the little toe

The size 7s are short in the foot

Love

Comfort-Overall37%+3.42

Comfortable fit

Comfortable shoes

comfortable to wear

Value For Money15%+0.67

Good for the price

Excellent value

Good value for money

Size-Overall13%−0.22

Size is accurate

But appear to be true to size

Fit perfect

Quality-Overall7%−0.01

Quality as expected from this brand comfortable

Good quality shoe

Good quality

Color4%+0.06

Great colour

The colours are amazing

true to colour in picture

Return

4.9% Return rate 79% Fixable by listing

Size-Overall46%████▇▇

Not a good fit

Too small

Too Big

Feet Fit18%▇█▇███

had to return as they were narrow for my foot

However if you have wide feet like mine they will be too tight on the little toe

The size 7s are short in the foot

Width9%▇▂▆█▆▅

width is too narrow

Not for wide feet

Do not buy these if you dont want wide fit

Color4%▆█▃▃▄▆

Purple not black

they are actually blue and not black

in reality it is purple

Length4%▆▆█▆▇▆

FAQ

Common White Pumps questions

Answered from the same tracked data.