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White Polo Shirt Mens

Maybe

The top 5 products take only 17% of clicks. But shoppers spend an estimated $48K a year here, so White Polo Shirt Mens is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 2,461 Fashion niches · +15 vs the category median of 48
Market size
£48K/yr229K searches / yr
90-day growth
+90.9%search demand this quarter
Competition
17%top-5 click share · 43 brands · 122 sellers

Flapen Score

White Polo Shirt Mens against its category

The dotted line is the Fashion average. Past it, White Polo Shirt Mens is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Polo Shirt Mens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Polo Shirt Mens 229K times last year and spent an estimated £48K. The top 5 brands take 37% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +90.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
+90.9%
Conversion, latest week
1.4%
Market size, estimated
£48Ka year
Peak month
August3.4× the quietest month
Top search term
black polo shirt men83K searches a year

02 · Price

A sale here is worth £15.05.

Listings sell for £15.05 on average, from £4.72 to £35.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £15.05 that is £0 to £2K a year per listing.

Average price
£15.05inside the $15 to $100 sweet spot
Price range
£4.72–£35.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #98 within Activewear. It carries 3,672 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
2.2%
Average rank
#98in Activewear
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,672per listing
Listings tracked
136

04 · Newcomers

0 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top White Polo Shirt Mens products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 17% of clicks, no more. An open shelf where new products get seen.

£0£952£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 rising

Sellers

122

Est. top-5 brand share

37%

Top 20: 82%

Est. top-5 click share

17%

Top 20: 43%

Open market

58%

  • Amazon Essentials14%
  • MAGCOMSEN6%
  • Uneek clothing6%
  • Alex Vando6%
  • Under Armour5%
  • TACVASEN5%

Demand

White Polo Shirt Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.4×

Search terms

Top White Polo Shirt Mens search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black polo shirt men83K/yr
  • golf polo60K/yr
  • mens black polo shirt21K/yr
  • nike polo shirts for men uk18K/yr
  • golf polo shirts for men uk14K/yr
  • mens golf polo11K/yr
  • mens golf shirt9K/yr
  • golf polo shirts9K/yr
  • golf t shirts mens uk4K/yr

Reviews and returns

What reviews say buyers love and hate about White Polo Shirt Mens

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Size-Overall”
2.6%of orders come back
“will try a few more times as the fit seems odd”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common White Polo Shirt Mens questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data