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White Polo Shirt Mens

Maybe

The top 5 products take only 17% of clicks. But shoppers spend only $48K a year here, so White Polo Shirt Mens is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 2,461 Fashion niches · +15 vs the category median of 48
Market size
£48K/yr229K searches / yr
90-day growth
+90.9%search demand this quarter
Competition
17%top-5 click share · 43 brands · 122 sellers

Flapen Score

White Polo Shirt Mens against its category

The dotted line is the Fashion average. Past it, White Polo Shirt Mens is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Polo Shirt Mens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Polo Shirt Mens 229K times last year and spent an estimated £48K. The top 5 brands take 37% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +90.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
+90.9%
Conversion, latest week
1.4%
Market size, estimated
£48Ka year
Peak month
August3.4× the quietest month
Top search term
black polo shirt men83K searches a year

02 · Price

A sale here is worth £15.05.

Listings sell for £15.05 on average, from £4.72 to £35.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £15.05 that is £0 to £2K a year per listing.

Average price
£15.05inside the $15 to $100 sweet spot
Price range
£4.72–£35.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #98 within Activewear. It carries 3,672 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
2.2%
Average rank
#98in Activewear
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,672per listing
Listings tracked
136

04 · Newcomers

Amazon counts 0 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top White Polo Shirt Mens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£952£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 rising

Sellers

122

Top-5 brand share

37%

Top 20: 82%

Top-5 click share

17%

Top 20: 43%

Open market

58%

  • Amazon Essentials14%
  • MAGCOMSEN6%
  • Uneek clothing6%
  • Alex Vando6%
  • Under Armour5%
  • TACVASEN5%

Demand

White Polo Shirt Mens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.4×

Search terms

Top White Polo Shirt Mens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black polo shirt men83K/yr
  • golf polo60K/yr
  • mens black polo shirt21K/yr
  • nike polo shirts for men uk18K/yr
  • golf polo shirts for men uk14K/yr
  • mens golf polo11K/yr
  • mens golf shirt9K/yr
  • golf polo shirts9K/yr
  • golf t shirts mens uk4K/yr

Reviews and returns

What reviews say buyers love and hate about White Polo Shirt Mens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%+0.67

will try a few more times as the fit seems odd

Far too small

Way too big

Material Quality11%−0.10

Material not as stated

the material feels very cheap

really poor quality material

Quality-Overall9%+0.48

Cheap product - avoid

Poor quality

nothing about it really stands out in terms of quality or finish

Length5%−0.07

Only comment would be a little short in body length

To short in length think you need one or two sizes bigger so will return

Crap, supposed to be long

Advertised Vs Actual Product4%−0.06

Wrong advertising

Misleading at best

Not as described

Love

Size-Overall23%+0.67

not too tight or loose

Easy fit

boxy fit as expected

Quality-Overall22%+0.48

This is a good quality polo shirt

Good quality shirt

Good Quality product

Value For Money10%+0.78

Fine for the money

Excellent value

Good value 3 pack

Comfort-Overall9%+1.28

Extremely comfortable

so its comfortable whether youre sitting at a desk, travelling, or being more active

comfortable to wear

Material Quality4%−0.10

Pretty good material

The material is nice and breathable, helping keep you cool whether youre out walking, playing golf, travelling or just wearing it casually

I found the quality of the material is very good with it being soft

Return

2.6% Return rate 82% Fixable by listing

Size-Overall69%▇▇█▇▇█

will try a few more times as the fit seems odd

Far too small

Way too big

Material Quality8%▄█▄▆▅▅

Material not as stated

the material feels very cheap

really poor quality material

Quality-Overall5%█▄▄▅▃▃

Cheap product - avoid

Poor quality

nothing about it really stands out in terms of quality or finish

Color3%▇▄▇▆█▂
Length2%█▄▄▃▃▄

Only comment would be a little short in body length

To short in length think you need one or two sizes bigger so will return

Crap, supposed to be long

FAQ

Common White Polo Shirt Mens questions

Answered from the same tracked data.