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White Leggings

a small market ($25K/yr) — White Leggings doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 6Growth 63Conversion 32Competition 77Returns 44Price range 21Avg price 25Brand share 67Review moat 25Quality gap 86
This niche Category average

Is White Leggings profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, White Leggings is a £25K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jul–Oct. Verdict: Skip it — 48/100.

White Leggings: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +40.3% over the last 90 days and 2.5% of searches end in a purchase.

£25K

revenue / yr

Units sold / yr3K
Search volume / yr+40.3%108K
Conversion rate2.5%
Avg price£8.97

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers18 · 22
Top-5 product click share38%
Open market35%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement75%
New entrants (1y)7· 0 succeeded
Avg rating4.1★
Avg reviews4,114

Top White Leggings products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£985£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

22

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

29%

  • SOFTSAIL16%
  • DDOBB16%
  • Walifrey15%
  • SINOPHANT12%
  • Liang Rou7%
  • EVERSWE6%

White Leggings demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume108KCVR2.5%Products40Brands18Top 5 Brands65%OOS Rate2.7%Rating4.1★Reviews4,114Avg BSR#38
6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 2.7×

Top White Leggings search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • white leggings women52K/yr
  • white leggings41K/yr
  • womens white leggings8K/yr
  • white leggings for women uk7K/yr

What reviews say buyers love and hate about White Leggings

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Quality-Overall23%

Great quality leggings

Comfort-Overall21%

Very comfortable

Size-Overall16%

good fit

Soft Feel9%

So soft & silky

Material Quality7%

The material feels soft and comfortable, with enough stretch to make them easy to wear throughout the day

What buyers complain about

82% of reviews
Transparency31%

Totally See-through

Size-Overall27%

They are a bit long in length on me

Thickness7%

Not the thickest

Material Quality5%

Material very thin

Quality-Overall5%

Cheap

White Leggings return rate & reasons

Why buyers send it back, as a share of all return requests.

3.5%

Return rate

49%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
28%
2Transparency
15%
3Material Quality
15%
4Color
7%
5Length
7%

Common White Leggings questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores White Leggings 48/100 on Amazon United Kingdom — Skip it. The niche generates £25K/yr across 40 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved +40.3% over the last 90 days.
Search demand for White Leggings on Amazon United Kingdom peaks in Jul–Oct, where the busiest month runs 2.7× the quietest.