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White Leggings

Fail

Shoppers spend only $25K a year here, so White Leggings is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£25K/yr108K searches / yr
90-day growth
+40.3%search demand this quarter
Competition
38%top-5 click share · 18 brands · 22 sellers

Flapen Score

White Leggings against its category

The dotted line is the Fashion average. Past it, White Leggings is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Leggings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Leggings 108K times last year and spent an estimated £25K. The top 5 brands take 65% of clicks. Demand peaks in Jul–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+40.3%
Conversion, latest week
2.5%
Market size, estimated
£25Ka year
Peak month
October2.7× the quietest month
Top search term
white leggings women52K searches a year

02 · Price

A sale here is worth £8.97.

Listings sell for £8.97 on average, from £3.60 to £18.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £8.97 that is £0 to £897 a year per listing.

Average price
£8.97under the $15 to $100 sweet spot
Price range
£3.60–£18.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£897
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #38 within Sport Specific Clothing. It carries 4,114 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
93%
Out of stock, average day
2.7%
Average rank
#38in Sport Specific Clothing
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,114per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top White Leggings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£985£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

22

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

29%

  • SOFTSAIL16%
  • DDOBB16%
  • Walifrey15%
  • SINOPHANT12%
  • Liang Rou7%
  • EVERSWE6%

Demand

White Leggings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 2.7×

Search terms

Top White Leggings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white leggings women52K/yr
  • white leggings41K/yr
  • womens white leggings8K/yr
  • white leggings for women uk7K/yr

Reviews and returns

What reviews say buyers love and hate about White Leggings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Transparency31%−0.42

Totally See-through

Quite see through

are very thin material which makes them transparent

Size-Overall27%−0.07

They are a bit long in length on me

Way too big

They are quite tight

Thickness7%−0.05

Not the thickest

Extremely small and thin

Material Quality5%+0.10

Material very thin

Quality-Overall5%+1.13

Cheap

Love

Quality-Overall23%+1.13

Great quality leggings

Good quality

I usually buy SINOPHANT because I love the quality

Comfort-Overall21%+2.04

Very comfortable

Theyre comfortable enough for everyday wear, lounging around the house or wearing under dresses and longer tops

so very comfortable to wear

Size-Overall16%−0.07

good fit

The length is good

True to size

Soft Feel9%

So soft & silky

Nice soft material

Soft to the skin

Material Quality7%+0.10

The material feels soft and comfortable, with enough stretch to make them easy to wear throughout the day

Good material

how super soft the material is

Return

3.5% Return rate 49% Fixable by listing

Size-Overall28%██▄▆▅▅

They are a bit long in length on me

Way too big

They are quite tight

Transparency15%▆▆█▄▅▃

Totally See-through

Quite see through

are very thin material which makes them transparent

Material Quality15%▃█▃▃▆▇

Material very thin

Color7%▄▁▇█▄▆
Length7%▁▅▅▆▄█

FAQ

Common White Leggings questions

Answered from the same tracked data.