white leggings
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+40.3%90-day search growth — must beat 0% to launch
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,114.35avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.97avg listing price — sweet spot $15–$100
Price range
Bad£3.60–£18.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£25K£25K/yr · 108K searches
According to Flapen's Amazon United Kingdom niche tracking, white leggings is a £25K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jul–Oct. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
white leggings market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £22K–£27K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 75%
- Out of stock
- 2.7%
- Avg brand age
- 40 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
22
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
38%
Top 20: 77%
Open market
29%
- SOFTSAIL16%
- DDOBB16%
- Walifrey15%
- SINOPHANT12%
- Liang Rou7%
- EVERSWE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +40.3% search growth over the last 90 days.Peak months: Jul, Oct · busiest ÷ quietest = 2.7×
Top white leggings search terms
- white leggings women52K/yr
- white leggings41K/yr
- womens white leggings8K/yr
- white leggings for women uk7K/yr
Top white leggings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DDOBB High Waisted Capri Leggings for Women 3/4 Gym Leggings Opaque Cropped Trousers Tummy Control Pants for Workout Yoga White
DDOBB£7.224.3★555 rev
SOFTSAIL High Waisted Womens Leggings Tummy Control Soft Cotton Pants LWP White 20
SOFTSAIL£8.193.9★11,625 rev
Walifrey Gym Leggings for Women High Waisted Non See-Through Black Soft Workout Yoga Pants White XXL
Walifrey£6.284.4★3,538 rev
SINOPHANT High Waisted Leggings for Women Buttery Soft Elastic Opaque Tummy Control Leggings Plus Size Workout Gym Yoga(White1 S-M)
SINOPHANT£7.124.3★1,258 rev
Walifrey Gym Leggings for Women High Waisted Non See-Through Black Soft Workout Yoga Pants White L-XL
Walifrey£6.884.4★3,538 rev
Newest
by launch date
ZRWASKA 2 Pack Ladies Leggings for Women UK Multipack Non See Through Plain Stretchy Soft Ankle Length Leggings with Elasticated Waist Gym or Casual Wear Trousers White Size Medium
ZRWASKA£8.2729 rev
ZRWASKA 2 Pack Ladies Leggings for Women UK Multipack Non See Through Plain Stretchy Soft Ankle Length Leggings with Elasticated Waist Gym or Casual Wear Trousers Pants White Size Large
ZRWASKA£8.2829 rev
Love My Fashions Womens Plain High Waisted Legging Stretchy Workout Bottoms Elasticated Soft Full Length Ladies Yoga Tights for Gym and Casualwear White
Love My Fashions£6.19176 rev
Alaoo Tights for Women 80S Stretrchy Colorful Tights Candy Colored Leggings for Cosplay Halloween Costume Dance Party Disco Party (Without Feet White)
Alaoo£3.82212 rev
VALANDY Creamlush Leggings for Women High Waisted Tummy Control Leggings Buttery Soft Yoga PantsS-5XL White
VALANDY£8.96259 rev
Trending
90-day click momentumZRWASKA 2 Pack Ladies Leggings for Women UK Multipack Non See Through Plain Stretchy Soft Ankle Length Leggings with Elasticated Waist Gym or Casual Wear Trousers Pants White Size Large
ZRWASKA£8.284.0★
ZRWASKA 2 Pack Ladies Leggings for Women UK Multipack Non See Through Plain Stretchy Soft Ankle Length Leggings with Elasticated Waist Gym or Casual Wear Trousers White Size Medium
ZRWASKA£8.274.0★
Love My Fashions Womens Plain High Waisted Legging Stretchy Workout Bottoms Elasticated Soft Full Length Ladies Yoga Tights for Gym and Casualwear White
Love My Fashions£6.193.7★
DDOBB Leggings for Women High Waisted Black Leggings Tummy Control Stretchy Pants Trousers for Gym Yoga Running Sport Regular&Plus Size(B-White L-XL)
DDOBB£9.384.3★
Walifrey Gym Leggings for Women High Waisted Non See-Through Black Soft Workout Yoga Pants White XXL
Walifrey£6.284.4★
What buyers say about white leggings
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality leggings”
“Very comfortable”
“good fit”
“So soft & silky”
“The material feels soft and comfortable, with enough stretch to make them easy to wear throughout the day”
“Excellent value for money”
“Long and very comfortable with stretch”
“They wash really well”
“Nice and thick”
“Just what was ordered”
What buyers complain about
“Totally See-through”
“They are a bit long in length on me”
“Not the thickest”
“Material very thin”
“Cheap”
“Plus they go up to my ribs snd are quite hot to wear in warmer weather”
“thin”
Top return reasons
Common questions
- Is white leggings profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 40 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +40.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the white leggings niche?
- 18 brands and 22 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in white leggings?
- Top complaints mined from reviews: Transparency, Size-Overall, Thickness. The return rate is 3.5%.
- When does demand for white leggings peak?
- Demand peaks in Jul–Oct; the busiest month runs 2.7× the quietest.
- What does it cost to enter the white leggings niche?
- Listings span £3.60–£18.11; the average listing price is £8.97 (sweet spot $15–$100). The average incumbent carries 4,114 reviews — the moat a new listing must climb.