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White Gold Hoop Earrings for Women

Fail

Shoppers spend only $20K a year here, so White Gold Hoop Earrings for Women is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£20K/yr69K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
37%top-5 click share · 19 brands · 62 sellers

Flapen Score

White Gold Hoop Earrings for Women against its category

The dotted line is the Fashion average. Past it, White Gold Hoop Earrings for Women is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Gold Hoop Earrings for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Gold Hoop Earrings for Women 69K times last year and spent an estimated £20K. The top 5 brands take 71% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
0.9%
Market size, estimated
£20Ka year
Top search term
pandora hoop earrings14K searches a year

02 · Price

A sale here is worth £30.71.

Listings sell for £30.71 on average, from £5.34 to £89.75. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £30.71 that is £0 to £3K a year per listing.

Average price
£30.71inside the $15 to $100 sweet spot
Price range
£5.34–£89.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #2,949 within Jewellery. It carries 973 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
87%
Out of stock, average day
5.9%
Average rank
#2,949in Jewellery
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
973per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top White Gold Hoop Earrings for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£593£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

62

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

37%

Top 20: 83%

Open market

23%

  • PANDORA45%
  • Cate & Chloe7%
  • AVYRING7%
  • DALARAN6%
  • ADRAMATA6%
  • BTDAO6%

Demand

White Gold Hoop Earrings for Women search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top White Gold Hoop Earrings for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pandora hoop earrings14K/yr
  • white gold hoop earrings11K/yr
  • white gold hoop earrings for women11K/yr
  • pandora earrings hoop8K/yr
  • pandora heart earrings9K/yr
  • white gold earring6K/yr
  • pandora kids earrings4K/yr
  • pandora hoop earrings for women6K/yr

Reviews and returns

What reviews say buyers love and hate about White Gold Hoop Earrings for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall52%−0.33

The hoop size was smaller than expected

The stones arent big

Very small

Quality-Overall8%+2.26

looks cheap

the overall look felt less premium than advertised

Poor quality

Allergies4%−0.04

I suddenly developed some kind of allergy

Not hypoallergenic, my daughter had a reaction to the ear rings which caused her peircing to turn black

My ears started to itch and swell, I also have sores now at the back of my ears

Color4%−0.02

NOT WHITE GOLD

Turned black

Just the silver is more grey than I'd expected

Comfort-Overall3%0.00

Uncomfortable

Not worn them yet so dont know if they are comfortable

Love

Quality-Overall32%+2.26

Good Quality and Great Customer Service

Amazing Quality

The earrings are great quality

Value For Money16%+0.87

Good for the price

Good value for money

worth the money

Advertised Vs Actual Product11%+0.39

As advertised

Better than expected

As Described

Size-Overall9%−0.33

Great size

Size is just right for me

They were an ideal size not to big or to little

Gifting Purpose6%+0.58

Gift

Pretty made a lovely gift

a lovely present for my wife who loves them

Return

1.4% Return rate 81% Fixable by listing

Size-Overall68%▇████▇

The hoop size was smaller than expected

The stones arent big

Very small

Advertised Vs Actual Product6%█▅▅▅▂█

Not as described

Not looking like the photo

Quality-Overall5%▄▃▅▇██

looks cheap

the overall look felt less premium than advertised

Poor quality

Metal Authenticity4%▄▆▄▅▃█
Fastener Quality3%█▃▇▄▄▃

FAQ

Common White Gold Hoop Earrings for Women questions

Answered from the same tracked data.