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White Fox

Fail

Demand is soft, at -48.8% this quarter, so White Fox is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£7K/yr1.0M searches / yr
90-day growth
-48.8%search demand this quarter
Competition
38%top-5 click share · 27 brands · 44 sellers

Flapen Score

White Fox against its category

The dotted line is the Fashion average. Past it, White Fox is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Fox market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Fox 1.0M times last year and spent an estimated £7K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -48.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-48.8%
Conversion, latest week
0.0%
Market size, estimated
£7Ka year
Peak month
December8.8× the quietest month
Top search term
white fox hoodie359K searches a year

02 · Price

A sale here is worth £17.49.

Listings sell for £17.49 on average, from £5.56 to £84.62. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.49 that is £0 to £2K a year per listing.

Average price
£17.49inside the $15 to $100 sweet spot
Price range
£5.56–£84.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #846 within Girls. It carries 4,287 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
62%
Out of stock, average day
15.5%
Average rank
#846in Girls
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,287per listing
Listings tracked
42

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top White Fox products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£283£566£849£1K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

44

Top-5 brand share

60%

Top 20: 93%

Top-5 click share

38%

Top 20: 76%

Open market

37%

  • Generic23%
  • Lang Horn17%
  • Xpialong9%
  • Amazon Essentials8%
  • Famulily4%
  • Fox Racing3%

Demand

White Fox search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top White Fox search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white fox hoodie359K/yr
  • white fox216K/yr
  • white fox tracksuit157K/yr
  • white fox hoodie kids70K/yr
  • white fox hoodie girls18K/yr
  • white fox hoodie womens35K/yr
  • white fox tracksuit women32K/yr
  • white fox jumper13K/yr
  • white fox kids34K/yr
  • white fox hoodies7K/yr

Reviews and returns

What reviews say buyers love and hate about White Fox

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall44%−0.14

Terrible quality absolute waste of money tight fit

Terrible quality

❌ Looks cheap quality

Lining Quality17%−0.25

No fleece/soft lining

Size-Overall2%+1.94

it definitely does not fit like an oversized hoodie

My only issue is with the sizing

runs small

Pockets/Compartments2%−0.03

❌ Pocket is too big and looks limp

Stitch/Finish/Polish2%−0.04

❌ Poor quality sewing

Love

Size-Overall26%+1.94

Size is true to size

fits perfect

Universal oversized fit

Quality-Overall22%−0.14

Good value for a quality hoodie that feels like it will last well

Excellent quality

Top quality my little sister loves it

Value For Money11%+0.05

Great value

price is good

perfectly good for the price paid

Color8%−0.05

The colour is really pretty

Bright colours

Colour is good

Soft Feel7%

Soft and cozy

The softest comfiest hoodie I own

Lovely and soft too

Return

4.6% Return rate 50% Fixable by listing

Size-Overall42%▄▅▆▄██

it definitely does not fit like an oversized hoodie

My only issue is with the sizing

runs small

Thin19%▇██▇▇▃
Material Quality11%▃▄▃█▁▁
Quality-Overall8%▆█▃▂▅▁

Terrible quality absolute waste of money tight fit

Terrible quality

❌ Looks cheap quality

Pockets/Compartments2%█▁▁▇▁▁

❌ Pocket is too big and looks limp

FAQ

Common White Fox questions

Answered from the same tracked data.