White Dress
MaybeThe top 5 products take only 6% of clicks. But buyers convert on only 0.2% of searches, so White Dress is a Maybe.
- Flapen Score
- 61 / 100Top 10% of 2,461 Fashion niches · +13 vs the category median of 4861
- Market size
- £20K/yr608K searches / yr
- 90-day growth
- +159.1%search demand this quarter
- Competition
- 6%top-5 click share · 103 brands · 147 sellers
Flapen Score
White Dress against its category
The dotted line is the Fashion average. Past it, White Dress is stronger. Inside it, weaker.
Market
The White Dress market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for White Dress 608K times last year and spent an estimated £20K. The top 5 brands take 36% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 608K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +159.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.
- Searches, last 12 months
- 608K
- Growth, 90 days vs prior 90
- +159.1%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £20Ka year
- Peak month
- December11.4× the quietest month
- Top search term
- denim dresses for women187K searches a year
02 · Price
A sale here is worth £18.29.
Listings sell for £18.29 on average, from £5.80 to £55.98. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £18.29 that is £0 to £2K a year per listing.
- Average price
- £18.29inside the $15 to $100 sweet spot
- Price range
- £5.80–£55.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 8.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #619 within Dresses. It carries 1,071 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 83%
- Out of stock, average day
- 6.2%
- Average rank
- #619in Dresses
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,071per listing
- Listings tracked
- 511
04 · Newcomers
Amazon counts 2 of last year's 205 launches as successful.
205 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 205
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top White Dress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vetinee Denim Dress Beach Dresses Sun Dresses for Women UK Reef Blue Size Medium Fits UK Size 12 - UK Size 14
- Price
- £27.18
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 3y ago

GORGLITTER Denim Dresses for Women Sleeveless Crewneck A Line Flared Mini Tank Sundress Summer Trendy Going Out Dress with Zipped Back Blue Medium
- Price
- £25.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

GRECERELLE Womens Summer Maxi Dress Casual Shirt Dresses Elegant Styles Basic Sleeveless Maxi Dresses for Women UK with Split and Pockets (Navy Blue L)
- Price
- £18.16
- Rating
- 4.4/5
- Reviews
- 902
- Age
- 2y ago

GRACE KARIN Women Summer Floral Maxi Dress Squar Neck Chiffon A Line Strappy Smocked Boho Beach Dress Blue Floral L
- Price
- £23.97
- Rating
- 4.6/5
- Reviews
- 1,620
- Age
- 3y ago

Tincini Womens Dress Summer Linen Dresses Casual V Neck Midi Dress Short Sleeve A-line Dress Sundress Tunic Dress Without Accessories (A Green XXL)
- Price
- £16.99
- Rating
- 3.9/5
- Reviews
- 1,166
- Age
- 4y ago
Trending
90-day click momentum
Womens Off Shoulder Midi Dress Summer Smocked Waist Button Front Tiered Swing Dress Short Puff Sleeve Casual Holiday Dress One Size (12- 30) (UK Numeric 12 30 Regular Regular Denim Blue)
- Price
- £10.03
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3mo ago

Summer Dresses for Women UK Ladies Summer Boho Dresses 2026 Bohemian V Neck Cotton Maxi Dress Fashion 3/4 Sleeve Itlian Sundress Casual Solid Loose Linen Dress Elegant Holiday Beach Sundress
- Price
- £11.61
- Rating
- 3.0/5
- Reviews
- 25
- Age
- 3mo ago

Tincini Womens Dress Summer Linen Dresses Casual V Neck Midi Dress Short Sleeve A-line Dress Sundress Tunic Dress Without Accessories (A Green L)
- Price
- £17.72
- Rating
- 3.9/5
- Reviews
- 1,166
- Age
- 4y ago

Summer Dresses for Women UK Sleeveless V Neck Floral Wedding Guest Dress Casual Swing Smocked Ruffle A Line Holiday Maxi Dresses L Orange
- Price
- £21.77
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 6mo ago

Fengbay Denim Dresses for Women UK Ladies Puff Short Sleeve Casual Jean Dress Square Neck Denim Dresses with Pockets
- Price
- £23.09
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Newest
by launch date
Maxi Dresses Womens Cotton Linen Casual Oversized Tunic Dress Sleeveless Spaghetti Strap Vest Dresses Solid Color A-line Sundress Baggy Beach Long Dress Summer Plain Sundress Beige
- Price
- £9.31
- Rating
- 3.5/5
- Reviews
- 22
- Age
- 2mo ago

Summer Dresses for Women UK Ladies Summer Boho Dresses 2026 Bohemian V Neck Cotton Maxi Dress Fashion 3/4 Sleeve Itlian Sundress Casual Solid Loose Linen Dress Elegant Holiday Beach Sundress
- Price
- £11.61
- Rating
- 3.0/5
- Reviews
- 25
- Age
- 3mo ago

Womens Off Shoulder Midi Dress Summer Smocked Waist Button Front Tiered Swing Dress Short Puff Sleeve Casual Holiday Dress One Size (12- 30) (UK Numeric 12 30 Regular Regular Denim Blue)
- Price
- £10.03
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 3mo ago

Ancapelion Denim Dress for Women Babydoll Short Sleeve Button Down Jean Shirt Dresses Summer Cotton Casual Dresses Indigo L
- Price
- £22.39
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 5mo ago

Fengbay Summer Denim Dresses for Women UK V Neck Ruffle Short Sleeve Casual Elegant Shift Ladies Jean Shirt Dress with Pockets Light Blue
- Price
- £20.89
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 6% of clicks. An open shelf where new products get seen.
Brands
103 falling
Sellers
147
Top-5 brand share
36%
Top 20: 75%
Top-5 click share
6%
Top 20: 16%
Open market
73%
- GRECERELLE8%
- AUSELILY6%
- Fengbay5%
- YESNO4%
- Zeagoo3%
- Tincini3%
Demand
White Dress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.4×
Search terms
Top White Dress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- denim dresses for women187K/yr
- linen dress70K/yr
- italian dresses for women uk42K/yr
- wedding guest dresses to hide tummy19K/yr
- bohemian dresses36K/yr
- cheesecloth dresses for women uk18K/yr
- linen dresses21K/yr
- auselily summer dresses for women uk14K/yr
- grecerelle dresses for women23K/yr
- ladies cotton dresses15K/yr
Reviews and returns
What reviews say buyers love and hate about White Dress
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very long
Too big
did not fit
Material is so cheap
Not quite the material I was expecting
Poor quality material
in which case the quality control leaves a lot to be desired
Cheap and nasty
Poor quality
Poor colours
also I ordered the wrong colour
colour not as described
Do not fit description
Description not accurate
the photos were misleading
Love
not too tight
Excellent fit
Fits to size
So comfortable
Comfy and easy to wear
Comfortable to wear
light material
nice cotton material
Good quality material
The quality was fair for the price
It's well made, looks great and it's good value for money
Amazing quality
Good value
Great deal
Excellent value for money
Return
8.3% Return rate 68% Fixable by listing
Very long
Too big
did not fit
Material is so cheap
Not quite the material I was expecting
Poor quality material
Poor colours
also I ordered the wrong colour
colour not as described
not flattering in any manner
not shapeless
It had no shape to the dress
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Dress questions
Answered from the same tracked data.









