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White Dress

Maybe

The top 5 products take only 6% of clicks. But buyers convert on only 0.2% of searches, so White Dress is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 2,461 Fashion niches · +13 vs the category median of 48
Market size
£20K/yr608K searches / yr
90-day growth
+159.1%search demand this quarter
Competition
6%top-5 click share · 103 brands · 147 sellers

Flapen Score

White Dress against its category

The dotted line is the Fashion average. Past it, White Dress is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Dress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Dress 608K times last year and spent an estimated £20K. The top 5 brands take 36% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 608K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +159.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
608K
Growth, 90 days vs prior 90
+159.1%
Conversion, latest week
0.2%
Market size, estimated
£20Ka year
Peak month
December11.4× the quietest month
Top search term
denim dresses for women187K searches a year

02 · Price

A sale here is worth £18.29.

Listings sell for £18.29 on average, from £5.80 to £55.98. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £18.29 that is £0 to £2K a year per listing.

Average price
£18.29inside the $15 to $100 sweet spot
Price range
£5.80–£55.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
8.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #619 within Dresses. It carries 1,071 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
83%
Out of stock, average day
6.2%
Average rank
#619in Dresses
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,071per listing
Listings tracked
511

04 · Newcomers

Amazon counts 2 of last year's 205 launches as successful.

205 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
205
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top White Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 6% of clicks. An open shelf where new products get seen.

£0£200£400£601£8011101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

103 falling

Sellers

147

Top-5 brand share

36%

Top 20: 75%

Top-5 click share

6%

Top 20: 16%

Open market

73%

  • GRECERELLE8%
  • AUSELILY6%
  • Fengbay5%
  • YESNO4%
  • Zeagoo3%
  • Tincini3%

Demand

White Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.4×

Search terms

Top White Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • denim dresses for women187K/yr
  • linen dress70K/yr
  • italian dresses for women uk42K/yr
  • wedding guest dresses to hide tummy19K/yr
  • bohemian dresses36K/yr
  • cheesecloth dresses for women uk18K/yr
  • linen dresses21K/yr
  • auselily summer dresses for women uk14K/yr
  • grecerelle dresses for women23K/yr
  • ladies cotton dresses15K/yr

Reviews and returns

What reviews say buyers love and hate about White Dress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%+0.32

Very long

Too big

did not fit

Material Quality12%−0.32

Material is so cheap

Not quite the material I was expecting

Poor quality material

Quality-Overall4%

in which case the quality control leaves a lot to be desired

Cheap and nasty

Poor quality

Color4%

Poor colours

also I ordered the wrong colour

colour not as described

Advertised Vs Actual Product3%−0.06

Do not fit description

Description not accurate

the photos were misleading

Love

Size-Overall26%+0.32

not too tight

Excellent fit

Fits to size

Comfort-Overall12%+1.56

So comfortable

Comfy and easy to wear

Comfortable to wear

Material Quality8%−0.32

light material

nice cotton material

Good quality material

Quality-Overall7%

The quality was fair for the price

It's well made, looks great and it's good value for money

Amazing quality

Value For Money7%+1.09

Good value

Great deal

Excellent value for money

Return

8.3% Return rate 68% Fixable by listing

Size-Overall36%█▇█▇▇▇

Very long

Too big

did not fit

Material Quality13%█▇▆▆▇█

Material is so cheap

Not quite the material I was expecting

Poor quality material

Length9%▇███▅█
Color6%▆▅█▅▆▅

Poor colours

also I ordered the wrong colour

colour not as described

Shape/Style5%▆▆▇▆██

not flattering in any manner

not shapeless

It had no shape to the dress

FAQ

Common White Dress questions

Answered from the same tracked data.