White Cap

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +177.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months

104K

Growth, 90 days vs prior 90

+177.6%

Conversion, latest week

5.3%

Market size, estimated

£57Ka year

Peak month

July5.5× the quietest month

Top search term

white cap38K searches a year

Listings sell for £10.19 on average, from £4.14 to £23.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £10.19 that is £0 to £1K a year per listing.

Average price

£10.19under the $15 to $100 sweet spot

Price range

£4.14–£23.87

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

2.1%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #438 within Boys. It carries 4,127 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

90%

Out of stock, average day

6.4%

Average rank

#438in Boys

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,127per listing

Listings tracked

70

19 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

4Amazon's first-year sales bar

Average brand age

45 months