white cap
Worth a lookShows demand growing +177.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+177.6%90-day search growth — must beat 0% to launch
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.14–£23.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.19avg listing price — sweet spot $15–$100
Review moat
Bad4,127.44avg incumbent reviews — the moat a new listing must climb
Market size
Bad£57K£57K/yr · 104K searches
According to Flapen's Amazon United Kingdom niche tracking, white cap is a £57K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 65/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
white cap market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £51K–£61K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #438
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 77%
- Out of stock
- 6.4%
- Avg brand age
- 45 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
134
Top-5 brand share
39%
Top 20: 86%
Top-5 click share
28%
Top 20: 63%
Open market
55%
- Malaxlx11%
- Boolavard9%
- NIKE7%
- adidas6%
- HGDGears6%
- GADIEMKENSD6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +177.6% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 5.5×
Top white cap search terms
- white cap38K/yr
- white baseball cap19K/yr
- white hat18K/yr
- white baseball caps for men11K/yr
- white baseball cap women5K/yr
- white cap men6K/yr
- white caps3K/yr
- white cap women3K/yr
Top white cap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Malaxlx Classic White Baseball Cap for Women Men Adjustable Casual Dad Hat Cotton Low Profile Sports Hat Plain Cap
Malaxlx£8.334.3★391 rev
HGDGears Plain Baseball Cap Snapback for Men - Classic 6 Panel Adjustable Sport Casual Sun Visor Hat (White)
HGDGears£7.864.3★3,118 rev
IQONEQ Baseball Caps for Men and Women Adjustable Fit 23 Colors (UK Alpha One Size White)
IQONEQ£4.144.4★688 rev
NIKE FB5064-100 K NK DF Club Cap US CB MTSWSH Hat Unisex kids White Size 1SIZE
NIKE£13.494.5★22,433 rev
I Kua Fly Baseball Cap Unisex Casual Outdoor Sports Hat Adjustable Baseball Cap for Men Women (White)
I Kua Fly£7.984.1★1,065 rev
Newest
by launch date
adidas Unisex Baseball Lightweights Metal Hat White M-L
adidas£9.363,015 rev
adidas Unisex Baseball Cotton New Logo Hat White/Black S-M
adidas£11.83669 rev
Boolavard Premium 5-Panel Mesh Back Trucker Hat Classic High Profile Foam Front Snapback Cap Breathable Outdoor Adventure Sun Hat for Men and Women (White)
Boolavard£7.848 rev
Amazon Essentials Womens Washed Cotton Baseball Cap White One Size
Amazon Essentials£6.15218 rev
Amazon Essentials Mens Washed Cotton Baseball Cap White One Size
Amazon Essentials£7.96300 rev
Trending
90-day click momentumBoolavard Premium 5-Panel Mesh Back Trucker Hat Classic High Profile Foam Front Snapback Cap Breathable Outdoor Adventure Sun Hat for Men and Women (White)
Boolavard£7.843.3★
Amazon Essentials Mens Washed Cotton Baseball Cap White One Size
Amazon Essentials£7.964.4★
Amazon Essentials Womens Washed Cotton Baseball Cap White One Size
Amazon Essentials£6.154.4★
Boolavard Baseball Cap Adjustable Size for Running Workouts and Outdoor Activities All Seasons (Pink)
Boolavard£5.604.3★
adidas Unisex Baseball Cotton New Logo Hat White/Black S-M
adidas£11.834.6★
What buyers say about white cap
What buyers praise and complain about, mined from review topics.What buyers love
“good quality and excellent price plus fast delivery”
“Great cap, good value”
“Good fit”
“Comfortable”
“Great lightweight cap”
“Great cap for running”
“gives a clean fresh look”
“ideal for bowling”
“Adjustable capacities”
“The material is a lightweight”
What buyers complain about
“Did not suit”
“Very low quality”
“Pictures are misleading”
“Some hats make you feel quite sweaty”
“polyester not what I particularly wanted”
“This is a soft cap with a hard brim”
“thin”
“Quite expensive,”
“doesnt keep its shape”
“Velcro, not buckle”
Top return reasons
Common questions
- Is white cap profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 70 tracked products. 4 of 19 products launched in the last 360 days are still selling. 90-day search growth is +177.6%. Flapen's verdict: Worth a look (65/100).
- How competitive is the white cap niche?
- 45 brands and 134 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in white cap?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.1%.
- When does demand for white cap peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 5.5× the quietest.
- What does it cost to enter the white cap niche?
- Listings span £4.14–£23.87; the average listing price is £10.19 (sweet spot $15–$100). The average incumbent carries 4,127 reviews — the moat a new listing must climb.