White Cap

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +177.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months

104K

Growth, 90 days vs prior 90

+177.6%

Conversion, latest week

5.3%

Market size, estimated

£57Ka year

Peak month

July5.5× the quietest month

Top search term

white cap38K searches a year

Listings sell for £10.19 on average, from £4.14 to £23.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £10.19 that is £0 to £1K a year per listing.

Average price

£10.19under the $15 to $100 sweet spot

Price range

£4.14–£23.87

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

2.1%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #438 within Boys. It carries 4,127 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

90%

Out of stock, average day

6.4%

Average rank

#438in Boys

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,127per listing

Listings tracked

70

19 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

4Amazon's first-year sales bar

Average brand age

45 months