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White Boots

Fail

Buyers convert on only 0.5% of searches, so White Boots is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£33K/yr258K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
23%top-5 click share · 19 brands · 35 sellers

Flapen Score

White Boots against its category

The dotted line is the Fashion average. Past it, White Boots is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Boots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for White Boots 258K times last year and spent an estimated £33K. The top 5 brands take 71% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
0.5%
Market size, estimated
£33Ka year
Top search term
white boots100K searches a year

02 · Price

A sale here is worth £24.86.

Listings sell for £24.86 on average, from £5.98 to £41.55. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £24.86 that is £0 to £2K a year per listing.

Average price
£24.86inside the $15 to $100 sweet spot
Price range
£5.98–£41.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
6.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #280 within Shoes. It carries 660 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
78%
Out of stock, average day
18.7%
Average rank
#280in Shoes
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
660per listing
Listings tracked
94

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top White Boots products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

£0£667£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

35

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

23%

Top 20: 52%

Open market

23%

  • DREAM PAIRS38%
  • AYZAL10%
  • Golden Beads9%
  • The Footwear8%
  • Gizelle7%
  • Generic6%

Demand

White Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 3.2× · 9 of 12 months tracked

Search terms

Top White Boots search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white boots100K/yr
  • white knee high boots47K/yr
  • white boots women39K/yr
  • gogo boots16K/yr
  • white ankle boots13K/yr
  • white platform boots11K/yr
  • white ankle boots for women8K/yr
  • white gogo boots8K/yr
  • go go boots5K/yr
  • white heeled boots6K/yr

Reviews and returns

What reviews say buyers love and hate about White Boots

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Comfort-Overall”
27%of negative reviews mention “Size-Overall”
6.1%of orders come back
“except they are very narrow in the calf size”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common White Boots questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data