Wheres Wally Costume Kids
FailDemand is soft, at -98.4% this quarter, so Wheres Wally Costume Kids is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £69K/yr123K searches / yr
- 90-day growth
- -98.4%search demand this quarter
- Competition
- 51%top-5 click share · 14 brands · 27 sellers
Flapen Score
Wheres Wally Costume Kids against its category
The dotted line is the Fashion average. Past it, Wheres Wally Costume Kids is stronger. Inside it, weaker.
Market
The Wheres Wally Costume Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wheres Wally Costume Kids 123K times last year and spent an estimated £69K. The top 5 brands take 73% of clicks. Demand peaks in Mar. Flapen scores it 44 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -98.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 123K
- Growth, 90 days vs prior 90
- -98.4%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £69Ka year
- Peak month
- March292.3× the quietest month
- Top search term
- wheres wally costume kids108K searches a year
02 · Price
A sale here is worth £9.60.
Listings sell for £9.60 on average, from £7.13 to £14.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £9.60 that is £0 to £960 a year per listing.
- Average price
- £9.60under the $15 to $100 sweet spot
- Price range
- £7.13–£14.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£960
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #1,817 within Tops, T-Shirts & Blouses. It carries 30 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 89%
- Out of stock, average day
- 17.4%
- Average rank
- #1,817in Tops, T-Shirts & Blouses
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 30per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Wheres Wally Costume Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Golomak Boys Girls Red and White Round Neck T-Shirt Hat Glasses Set - Kids Book Week Fancy Dress Costume Outfit (7-8 Years)
- Price
- £8.87
- Rating
- 4.0/5
- Reviews
- 40
- Age
- 2y ago
GWAWG Wheres Wally Costume Kids - Unisex Red White Striped T-Shirt + Hat + Glasses World Book Day Costume for Boys Girls (120/130/140cm) (120)
- Price
- £8.02
- Rating
- 4.7/5
- Reviews
- 3
- Age
- 6mo ago
FAIRY BOUTIQUE Kids Red and White T-Shirt Hat Glasses Set Boys Girls Book Week Dress Party Costume Age 5-13 Years (Red White 3pcs Set 7-8 Years)
- Price
- £8.93
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 7mo ago
Smiffys Wheres Wally Instant Kit Childrens Red & White Top Hat & Glasses Official License Kit with Iconic Logo Perfect for Themed Parties or World Book Day or Halloween
- Price
- £12.35
- Rating
- 4.4/5
- Reviews
- 340
- Age
- 8y ago
FAIRY BOUTIQUE Kids Red and White T-Shirt Hat Glasses Set Boys Girls Book Week Dress Party Costume Age 5-13 Years (Red White 3pcs Set 5-6 Years)
- Price
- £8.83
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 7mo ago
Trending
90-day click momentum
Wynlora 5Pcs Red and White Stripe Costume Set for Adult Wally Fancy Dress Cosplay Accessories with T-Shirt Beanie Hat Frameless Glasses Crutches for World Book Day Halloween Christmas
- Price
- £11.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Vervora Red and White Striped Accessories Set Wally Fancy Dress Costume for School Dress Up World Book Day Carnival (M)
- Price
- £7.35
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
FASHIONISM Mens Womerns Red and White Stripe T Shirt Hat Glasses 3 pcs Set Unisex Fancy Dress Book Week Costume (3Pcs Set Small)
- Price
- £8.80
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 2y ago
GWAWG Wheres Wally Costume Kids - Unisex Red White Striped T-Shirt + Hat + Glasses World Book Day Costume for Boys Girls (120/130/140cm) (120)
- Price
- £8.02
- Rating
- 4.7/5
- Reviews
- 3
- Age
- 6mo ago
GWAWG Wheres Wally Costume Kids - Unisex Red White Striped T-Shirt + Hat + Glasses World Book Day Costume for Boys Girls (120/130/140cm) (130)
- Price
- £7.25
- Rating
- 4.7/5
- Reviews
- 3
- Age
- 6mo ago
Newest
by launch dateVervora Red and White Striped Accessories Set Wally Fancy Dress Costume for School Dress Up World Book Day Carnival (M)
- Price
- £7.35
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Wynlora 5Pcs Red and White Stripe Costume Set for Adult Wally Fancy Dress Cosplay Accessories with T-Shirt Beanie Hat Frameless Glasses Crutches for World Book Day Halloween Christmas
- Price
- £11.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
GWAWG Wheres Wally Costume Kids - Unisex Red White Striped T-Shirt + Hat + Glasses World Book Day Costume for Boys Girls (120/130/140cm) (120)
- Price
- £8.02
- Rating
- 4.7/5
- Reviews
- 3
- Age
- 6mo ago
GWAWG Wheres Wally Costume Kids - Unisex Red White Striped T-Shirt + Hat + Glasses World Book Day Costume for Boys Girls (120/130/140cm) (130)
- Price
- £7.25
- Rating
- 4.7/5
- Reviews
- 3
- Age
- 6mo ago
Kavoc 4Pcs Red White Striped Costume Accessories Set Includes Beanie Hat Red White Stripe Top for World Book Day Fancy Cosutme (L)
- Price
- £12.37
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
27
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
51%
Top 20: 100%
Open market
21%
- GWAWG23%
- FAIRY BOUTIQUE22%
- Golomak11%
- Smiffys9%
- FASHIONISM8%
- WenYa5%
Demand
Wheres Wally Costume Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 292.3×
Search terms
Top Wheres Wally Costume Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wheres wally costume kids108K/yr
- kids wheres wally costume6K/yr
- wheres wally kids costume5K/yr
- where wally costume kids4K/yr
Reviews and returns
What reviews say buyers love and hate about Wheres Wally Costume Kids
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
T-shirt quite thin
Poor quality and small sizes
Only the glasses have proven any use - all other items too small for my just turned 7yo having ordered 7-9yo
Also very flimsy
Love
Good quality
Hat seems good quality
Absolutely no complaints
Good value for money
Good value for price
Great value
Size accurate
Good fit
The shirt fits well
there's plastic in them I found this AMAZING
As advertised
However the item is as described as good value for money
Return
2.5% Return rate 82% Fixable by listing
Only the glasses have proven any use - all other items too small for my just turned 7yo having ordered 7-9yo
Poor quality and small sizes
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wheres Wally Costume Kids questions
Answered from the same tracked data.