West Ham Gifts for Boys
FailShoppers spend an estimated $24K a year here, so West Ham Gifts for Boys is a Fail.
- Flapen Score
- 42 / 100Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 4842
- Market size
- £24K/yr42K searches / yr
- 90-day growth
- -9.8%search demand this quarter
- Competition
- 55%top-5 click share · 12 brands · 46 sellers
Flapen Score
West Ham Gifts for Boys against its category
The dotted line is the Fashion average. Past it, West Ham Gifts for Boys is stronger. Inside it, weaker.
Market
The West Ham Gifts for Boys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for West Ham Gifts for Boys 42K times last year and spent an estimated £24K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -9.8%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £24Ka year
- Peak month
- December7.9× the quietest month
- Top search term
- west ham gifts for boys40K searches a year
02 · Price
A sale here is worth £12.50.
Listings sell for £12.50 on average, from £3.15 to £30.31. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £12.50 that is £0 to £1K a year per listing.
- Average price
- £12.50under the $15 to $100 sweet spot
- Price range
- £3.15–£30.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #417 within Boys. It carries 214 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 89%
- Out of stock, average day
- 7.6%
- Average rank
- #417in Boys
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 214per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top West Ham Gifts for Boys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
West Ham United F.C. Short Pyjamas 7-8 years 128cm Blue
- Price
- £12.41
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 1y ago

West Ham United Kids Short Pyjamas 13 Years
- Price
- £9.97
- Rating
- 4.6/5
- Reviews
- 359
- Age
- 6y ago

Hy-Pro Officially Licensed West Ham F.C. Shin Pad With Sock Sleeve Junior - Shin Guard Breathable Lightweight Durable Protective Gear The Hammers Merchandise Great Football Gift Idea
- Price
- £11.53
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 1y ago

West Ham United F.C. Boys Short Pyjamas Set Breathable Loungewear West Ham Gifts (Burgundy 11-12 Years)
- Price
- £10.78
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 2y ago

Umbro West Ham United FC Mens Pro Training Short Sleeve Tee Ecru/Spellbound S
- Price
- £22.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Trending
estimated 90-day click momentum
West Ham United Mens Casual Shirt Official West Ham Football Crest Match Day Top Mens Hammers Crest Shirt WHU Supporters Top (UK Alpha L Regular Regular) Multicolor
- Price
- £19.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

FOCO Officially Licensed West Ham United FC Glide Backpack
- Price
- £19.39
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago

West Ham United F.C. Boys Short Pyjamas Set Breathable Loungewear West Ham Gifts (Burgundy 11-12 Years)
- Price
- £10.78
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 2y ago

Umbro West Ham United FC Mens Home Short Sleeve Shirt New Claret S
- Price
- £30.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

West Ham United F.C. Boys Short Pyjamas Set Breathable Loungewear West Ham Gifts (Burgundy 9-10 Years)
- Price
- £11.34
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 2y ago
Newest
by launch date
West Ham United Mens Casual Shirt Official West Ham Football Crest Match Day Top Mens Hammers Crest Shirt WHU Supporters Top (UK Alpha L Regular Regular) Multicolor
- Price
- £19.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

West Ham United FC Hooded Towels for Boys Cotton Bath & Beach Towel Poncho Soft & Absorbent Hooded Kids Shower Swimming Wrap & Changing Robe Shower Pool & Holiday Essentials (Burgundy West Ham)
- Price
- £14.53
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago

FOCO Officially Licensed West Ham United FC Glide Backpack
- Price
- £19.39
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago

Umbro West Ham United FC Mens Pro Training Short Sleeve Tee Ecru/Spellbound S
- Price
- £22.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Umbro West Ham United FC Mens Home Short Sleeve Shirt New Claret S
- Price
- £30.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
46
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 93%
Open market
7%
- West Ham United52%
- Hy-Pro22%
- Castore11%
- The Gift Scholars3%
- Get Trend2%
- FOCO2%
- Open — no brand owns it (6 brands, 7%)
Demand
West Ham Gifts for Boys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
Reviews and returns
What reviews say buyers love and hate about West Ham Gifts for Boys
We read the reviews and the return reasons for every product selling here.
“Good fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common West Ham Gifts for Boys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









