West Ham
MaybeReturns run at only 1.0% of orders. But shoppers spend only $198K a year here, so West Ham is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 2,461 Fashion niches · +7 vs the category median of 4855
- Market size
- £198K/yr430K searches / yr
- 90-day growth
- +14.2%search demand this quarter
- Competition
- 52%top-5 click share · 13 brands · 45 sellers
Flapen Score
West Ham against its category
The dotted line is the Fashion average. Past it, West Ham is stronger. Inside it, weaker.
Market
The West Ham market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for West Ham 430K times last year and spent an estimated £198K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.
- Searches, last 12 months
- 430K
- Growth, 90 days vs prior 90
- +14.2%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £198Ka year
- Peak month
- December7.9× the quietest month
- Top search term
- west ham150K searches a year
02 · Price
A sale here is worth £13.36.
Listings sell for £13.36 on average, from £3.06 to £27.07. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £13.36 that is £1K to £3K a year per listing.
- Average price
- £13.36under the $15 to $100 sweet spot
- Price range
- £3.06–£27.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #189 within Activewear. It carries 309 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 96%
- Out of stock, average day
- 7.0%
- Average rank
- #189in Activewear
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 309per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top West Ham products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Umbro West Ham United FC Mens Pro Training Short Sleeve Tee Ecru/Spellbound S
- Price
- £22.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Sporty Gifts Official Mens Hammers Mule Slipper. Comfy cosy and makes a great gift for any occasion. Size 7/8
- Price
- £19.51
- Rating
- 3.8/5
- Reviews
- 30
- Age
- 2y ago

Himozoo Funny Football Fan Socks Football Gifts for Men Claret Blue Novelty Socks Shhh! Im Watching Football Gifts for Husband Brother Dad UK Size 6-11
- Price
- £5.58
- Rating
- 4.5/5
- Reviews
- 94
- Age
- 1y ago

West Ham United FC Official Football Gift Mens Crest Polo Shirt Navy XL
- Price
- £19.83
- Rating
- 4.7/5
- Reviews
- 1,748
- Age
- 26y ago

WEST HAM United Mens Moccasin Slippers. New for 2022. Official Merchandise (Numeric_7) Black
- Price
- £24.90
- Rating
- 4.1/5
- Reviews
- 64
- Age
- 5y ago
Trending
90-day click momentum
FOCO Officially Licensed West Ham United FC Glide Backpack
- Price
- £19.39
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago

Official West Ham United F.C. Silicone Keyring - Official Merchandise For Fans of the East London Club | Accessory for Fans
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 4mo ago

Umbro West Ham United FC Mens Pro Training Short Sleeve Tee Ecru/Spellbound S
- Price
- £22.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Half Time Club WestHam Claret & Blue Football Beer Mat Coasters - Perfect for a Gift or Present for Any Fan (8-Pack)
- Price
- £12.76
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 2y ago

FOCO Officially Licenced West Ham Best Dad Slippers Footwear Small
- Price
- £17.98
- Rating
- 3.3/5
- Reviews
- 10
- Age
- 5y ago
Newest
by launch date
Official West Ham United F.C. Silicone Keyring - Official Merchandise For Fans of the East London Club | Accessory for Fans
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 4mo ago

FOCO Officially Licensed West Ham United FC Glide Backpack
- Price
- £19.39
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago

Umbro West Ham United FC Mens Pro Training Short Sleeve Tee Ecru/Spellbound S
- Price
- £22.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Himozoo Funny Football Fan Socks Football Gifts for Men Claret Blue Novelty Socks Shhh! Im Watching Football Gifts for Husband Brother Dad UK Size 6-11
- Price
- £5.58
- Rating
- 4.5/5
- Reviews
- 94
- Age
- 1y ago

West Ham United F.C. Short Pyjamas 7-8 years 128cm Blue
- Price
- £12.41
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
45
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
21%
- Castore28%
- West Ham United22%
- Himozoo10%
- Sporty Gifts8%
- Hy-Pro7%
- Body Care Brands5%
Demand
West Ham search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
Search terms
Top West Ham search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- west ham150K/yr
- west ham gifts for men145K/yr
- west ham gifts40K/yr
- west ham gifts for boys40K/yr
- westham gift for men21K/yr
- west ham united14K/yr
- west ham merchandise8K/yr
- westham8K/yr
- west ha3K/yr
Reviews and returns
What reviews say buyers love and hate about West Ham
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a bit expensive for what they are
the current asking price is vastly overpriced for what they are
Very overpriced in my opinion
They seemed a little thin to me
The coasters themselves are quite thin
Thinner then some mats I own
I think that at that price they would be more likely to be a gifting option than a purchase for myself if this was not a free trial for me on Amazon Vine
Theyre not premium or heavy-duty bar quality
However, the quality is nothing to rave about
they probably wouldnt last too long
I doubt they will be all that durable
Love
Bought as a Christmas Present
They will make a nice gift
Great present
Good fit
They are the same size
It's an attractive set of 8, standard size, beer mats- similar to those that you would see in a pub
The designs are great
These look so good I think I might even put a couple up on the wall as they would make great wall art
unique designs celebrating club history
Good quality
Nice quality set
as described by seller good product
as described by seller good product
Just what he wanted
they did exactly that job
Return
1.0% Return rate 85% Fixable by listing
the fit comes up small
they probably wouldnt last too long
I doubt they will be all that durable
I think that at that price they would be more likely to be a gifting option than a purchase for myself if this was not a free trial for me on Amazon Vine
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common West Ham questions
Answered from the same tracked data.









