west ham
Worth a lookShows low returns (1.0%), but a small market ($198K/yr) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great308.75avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.36avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Good£3.06–£27.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£198K£198K/yr · 430K searches
According to Flapen's Amazon United Kingdom niche tracking, west ham is a £198K/yr Amazon United Kingdom market (430K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
west ham market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £167K–£200K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #189
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 75%
- Out of stock
- 7.0%
- Avg brand age
- 47 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
45
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
21%
- Castore28%
- West Ham United22%
- Himozoo10%
- Sporty Gifts8%
- Hy-Pro7%
- Body Care Brands5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
Top west ham search terms
- west ham150K/yr
- west ham gifts for men145K/yr
- west ham gifts40K/yr
- west ham gifts for boys40K/yr
- westham gift for men21K/yr
- west ham united14K/yr
- west ham merchandise8K/yr
- westham8K/yr
- west ha3K/yr
Top west ham products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Umbro West Ham United FC Mens Pro Training Short Sleeve Tee Ecru/Spellbound S
Castore£22.205.0★1 rev
Sporty Gifts Official Mens Hammers Mule Slipper. Comfy cosy and makes a great gift for any occasion. Size 7/8
Sporty Gifts£19.513.8★30 rev
Himozoo Funny Football Fan Socks Football Gifts for Men Claret Blue Novelty Socks Shhh! Im Watching Football Gifts for Husband Brother Dad UK Size 6-11
Himozoo£5.584.5★94 rev
West Ham United FC Official Football Gift Mens Crest Polo Shirt Navy XL
West Ham United£19.834.7★1,748 rev
WEST HAM United Mens Moccasin Slippers. New for 2022. Official Merchandise (Numeric_7) Black
West Ham United£24.904.1★64 rev
Newest
by launch date
Official West Ham United F.C. Silicone Keyring - Official Merchandise For Fans of the East London Club | Accessory for Fans
The Gift Scholars£3.0630 rev
FOCO Officially Licensed West Ham United FC Glide Backpack
FOCO£19.392 rev
Umbro West Ham United FC Mens Pro Training Short Sleeve Tee Ecru/Spellbound S
Castore£22.201 rev
Himozoo Funny Football Fan Socks Football Gifts for Men Claret Blue Novelty Socks Shhh! Im Watching Football Gifts for Husband Brother Dad UK Size 6-11
Himozoo£5.5894 rev
West Ham United F.C. Short Pyjamas 7-8 years 128cm Blue
West Ham United£12.4116 rev
Trending
90-day click momentumFOCO Officially Licensed West Ham United FC Glide Backpack
FOCO£19.394.0★
Official West Ham United F.C. Silicone Keyring - Official Merchandise For Fans of the East London Club | Accessory for Fans
The Gift Scholars£3.064.6★
Umbro West Ham United FC Mens Pro Training Short Sleeve Tee Ecru/Spellbound S
Castore£22.205.0★
Half Time Club WestHam Claret & Blue Football Beer Mat Coasters - Perfect for a Gift or Present for Any Fan (8-Pack)
Half Time Club£12.764.5★
FOCO Officially Licenced West Ham Best Dad Slippers Footwear Small
FOCO£17.983.3★
What buyers say about west ham
What buyers praise and complain about, mined from review topics.What buyers love
“Bought as a Christmas Present”
“Good fit”
“The designs are great”
“Good quality”
“as described by seller good product”
“The value for money is excellent”
“They're nicely printed with decent colours and clear text”
“not flimsy at all”
“Nice and warm”
“They are very decorative”
What buyers complain about
“a bit expensive for what they are”
“They seemed a little thin to me”
“I think that at that price they would be more likely to be a gifting option than a purchase for myself if this was not a free trial for me on Amazon Vine”
“Theyre not premium or heavy-duty bar quality”
“they probably wouldnt last too long”
“Too thin material, sliding off too easily and feel flimsy”
“They do not look as good as advertised”
“the fit comes up small”
“feel flimsy”
“theyre a touch heavy on the wallet”
Top return reasons
Common questions
- Is west ham profitable to sell on Amazon United Kingdom?
- The niche generates £198K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the west ham niche?
- 13 brands and 45 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in west ham?
- Top complaints mined from reviews: Value For Money, Thickness, Gifting Purpose. The return rate is 1.0%.
- When does demand for west ham peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.9× the quietest.
- What does it cost to enter the west ham niche?
- Listings span £3.06–£27.07; the average listing price is £13.36 (sweet spot $15–$100). The average incumbent carries 309 reviews — the moat a new listing must climb.