How competitive is the West Ham niche on Amazon United Kingdom?

13 brands and 45 sellers compete in West Ham on Amazon United Kingdom. The top 5 West Ham products take 52% of clicks and its top 5 brands hold 74% of demand.

What do buyers complain about in West Ham?

West Ham buyers on Amazon United Kingdom complain most about Value For Money, Thickness, Gifting Purpose, the themes mined from the niche's reviews. Its return rate is 1.0%.

What does it cost to enter the West Ham niche?

West Ham sells for £13.36 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.06–£27.07. The average incumbent carries 309 reviews — the moat a new listing must climb.

West Ham

West Ham shows low returns (1.0%), but a small market ($198K/yr) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is West Ham profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, West Ham is a £198K/yr Amazon United Kingdom market (430K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

West Ham: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +14.2% over the last 90 days and 3.4% of searches end in a purchase.

£198K

revenue / yr

Units sold / yr15K

Search volume / yr+14.2%430K

Conversion rate3.4%

Avg price£13.36

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers13 · 45

Top-5 product click share52%

Open market26%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Top West Ham products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Umbro West Ham United FC Mens Pro Training Short Sleeve Tee Ecru/Spellbound S

Price: £22.20
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Sporty Gifts Official Mens Hammers Mule Slipper. Comfy cosy and makes a great gift for any occasion. Size 7/8

Price: £19.51
Rating: 3.8/5
Reviews: 30
Age: 2y ago

Himozoo Funny Football Fan Socks Football Gifts for Men Claret Blue Novelty Socks Shhh! Im Watching Football Gifts for Husband Brother Dad UK Size 6-11

Price: £5.58
Rating: 4.5/5
Reviews: 94
Age: 1y ago

West Ham United FC Official Football Gift Mens Crest Polo Shirt Navy XL

Price: £19.83
Rating: 4.7/5
Reviews: 1,748
Age: 26y ago

WEST HAM United Mens Moccasin Slippers. New for 2022. Official Merchandise (Numeric_7) Black

Price: £24.90
Rating: 4.1/5
Reviews: 64
Age: 5y ago

Newest

by launch date

Official West Ham United F.C. Silicone Keyring - Official Merchandise For Fans of the East London Club | Accessory for Fans

Price: £3.06
Rating: 4.6/5
Reviews: 30
Age: 4mo ago

FOCO Officially Licensed West Ham United FC Glide Backpack

Price: £19.39
Rating: 4.0/5
Reviews: 2
Age: 6mo ago

Umbro West Ham United FC Mens Pro Training Short Sleeve Tee Ecru/Spellbound S

Price: £22.20
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Himozoo Funny Football Fan Socks Football Gifts for Men Claret Blue Novelty Socks Shhh! Im Watching Football Gifts for Husband Brother Dad UK Size 6-11

Price: £5.58
Rating: 4.5/5
Reviews: 94
Age: 1y ago

West Ham United F.C. Short Pyjamas 7-8 years 128cm Blue

Price: £12.41
Rating: 4.7/5
Reviews: 16
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

21%

Castore28%
West Ham United22%
Himozoo10%
Sporty Gifts8%
Hy-Pro7%
Body Care Brands5%

West Ham demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume430KCVR3.4%Products24Brands13Top 5 Brands74%OOS Rate7.0%Rating4.4★Reviews309Avg BSR#189

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Top West Ham search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

west ham150K/yr +16.9%0.5% conv.
west ham gifts for men145K/yr +20.3%0.9% conv.
west ham gifts40K/yr +28.4%1.0% conv.
west ham gifts for boys40K/yr -15.4%0.4% conv.
westham gift for men21K/yr +45.4%1.2% conv.
west ham united14K/yr -17.3%0.0% conv.
west ham merchandise8K/yr +31.9%0.4% conv.
westham8K/yr -3.2%0.4% conv.
west ha3K/yr -27.7%0.1% conv.

What reviews say buyers love and hate about West Ham

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Gifting Purpose21%

“Bought as a Christmas Present”

Size-Overall11%

“Good fit”

Design-Overall11%

“The designs are great”

Quality-Overall11%

“Good quality”

Advertised Vs Actual Product5%

“as described by seller good product”

What buyers complain about

54% of reviews

Value For Money23%

“a bit expensive for what they are”

Thickness13%

“They seemed a little thin to me”

Gifting Purpose4%

“I think that at that price they would be more likely to be a gifting option than a purchase for myself if this was not a free trial for me on Amazon Vine”

Quality-Overall3%

“Theyre not premium or heavy-duty bar quality”

Durability3%

“they probably wouldnt last too long”

West Ham return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

81%

2Color

3Width

4Durability

5Gifting Purpose

Common West Ham questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores West Ham 55/100 on Amazon United Kingdom — Worth a look. The niche generates £198K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +14.2% over the last 90 days.