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West Ham

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $198K a year here, so West Ham is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 2,461 Fashion niches · +7 vs the category median of 48
Market size
£198K/yr430K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
52%top-5 click share · 13 brands · 45 sellers

Flapen Score

West Ham against its category

The dotted line is the Fashion average. Past it, West Ham is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The West Ham market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for West Ham 430K times last year and spent an estimated £198K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.

Searches, last 12 months
430K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
3.4%
Market size, estimated
£198Ka year
Peak month
December7.9× the quietest month
Top search term
west ham150K searches a year

02 · Price

A sale here is worth £13.36.

Listings sell for £13.36 on average, from £3.06 to £27.07. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £13.36 that is £1K to £3K a year per listing.

Average price
£13.36under the $15 to $100 sweet spot
Price range
£3.06–£27.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #189 within Activewear. It carries 309 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
7.0%
Average rank
#189in Activewear
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
309per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top West Ham products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£59K£79K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

45

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

21%

  • Castore28%
  • West Ham United22%
  • Himozoo10%
  • Sporty Gifts8%
  • Hy-Pro7%
  • Body Care Brands5%

Demand

West Ham search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top West Ham search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • west ham150K/yr
  • west ham gifts for men145K/yr
  • west ham gifts40K/yr
  • west ham gifts for boys40K/yr
  • westham gift for men21K/yr
  • west ham united14K/yr
  • west ham merchandise8K/yr
  • westham8K/yr
  • west ha3K/yr

Reviews and returns

What reviews say buyers love and hate about West Ham

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money23%−0.07

a bit expensive for what they are

the current asking price is vastly overpriced for what they are

Very overpriced in my opinion

Thickness13%

They seemed a little thin to me

The coasters themselves are quite thin

Thinner then some mats I own

Gifting Purpose4%+1.91

I think that at that price they would be more likely to be a gifting option than a purchase for myself if this was not a free trial for me on Amazon Vine

Quality-Overall3%+0.46

Theyre not premium or heavy-duty bar quality

However, the quality is nothing to rave about

Durability3%−0.01

they probably wouldnt last too long

I doubt they will be all that durable

Love

Gifting Purpose21%+1.91

Bought as a Christmas Present

They will make a nice gift

Great present

Size-Overall11%+0.87

Good fit

They are the same size

It's an attractive set of 8, standard size, beer mats- similar to those that you would see in a pub

Design-Overall11%−0.12

The designs are great

These look so good I think I might even put a couple up on the wall as they would make great wall art

unique designs celebrating club history

Quality-Overall11%+0.46

Good quality

Nice quality set

as described by seller good product

Advertised Vs Actual Product5%−0.01

as described by seller good product

Just what he wanted

they did exactly that job

Return

1.0% Return rate 85% Fixable by listing

Size-Overall81%██▆██▅

the fit comes up small

Color4%▁▁▁▁▁█
Width4%
Durability4%▁▁▁▁▁█

they probably wouldnt last too long

I doubt they will be all that durable

Gifting Purpose4%▁▁▁▁▁█

I think that at that price they would be more likely to be a gifting option than a purchase for myself if this was not a free trial for me on Amazon Vine

FAQ

Common West Ham questions

Answered from the same tracked data.